Picture social networking site Pinterest or will publish an AD application interface

An analyst at Citigroup said in an investor report published in Wednesday that Facebook's advertising strategy was expected to Pinterest its advertising application interface (API) by the end of the year or early next year.

Pinterest's launch of the AD application interface will have a huge impact because the company already occupies 23% of the recommended traffic for E-commerce sites. The introduction of an ad application interface means that Pinterest will become one of the more important shopping sites.

The application interface enables advertisers to create their own ads using Pinterest-allowed target data and insert them directly into the Pinterest platform. For example, many of the ads on Facebook use this pattern.

Typically, when a technology innovation company publishes an application interface, this means that the company is finally starting to think carefully about income generation issues. The next step means the company will prepare for an IPO or be bought. 6 months after Facebook posted its Ad app interface, the company made its IPO. 9 months after Twitter launched its Ad app interface, the company also made its IPO.

Citi expects Pinterest to launch an ad application interface that is basically consistent with the technology blog BI. Bi recently discovered that Pinterest is recruiting a back-end advertising technician, suggesting that Pinterest is actively considering launching ad services in the near future.

From the current situation, Pinterest launched advertising services, because Pinterest already gathered a lot of brands. Pinterest has long proved that the company can support the development of social commerce. So far, Pinterest has not commented on the report.