Pine Zhi shares large and medium-sized bus air conditioner faucet

Shanghai plus Lengsong Auto Air Conditioner Co., Ltd. (hereinafter referred to as Pine Zhi shares, stock code 002454) was listed in Shenzhen today.　　Insiders pointed out that the listing of fund-raising projects after the launch of the company to further lay the capacity of self-development and technological innovation capacity of the leading enterprise status, and become a world-class automotive air-conditioning suppliers, to create an international first-class vehicle air-conditioning production base. Song Zhi shares is a professional vehicle air-conditioning manufacturers, products are widely used in large and medium-sized buses, passenger cars, goods vehicles, light buses and rail vehicles and other types of vehicles. Company to its own brand operation as the core, market-oriented, independent research and development, design, marketing promotion, sales of various types of vehicle air-conditioning products.　　Company main products for the series of large and medium-sized bus air-conditioning and passenger car air-conditioning, the above products sales revenue accounted for more than 97% of operating income. Data show that the shares in the large and medium-sized passenger car air-conditioning market has a clear competitive advantage, 2007 ~2009 year, the company's large and medium-sized passenger car air-conditioning sales were 21229 units, 19901 units, 21188 units. According to China's Automotive industry Information network data, 2007 ~2009 year, the country's large and medium-sized passenger car output of 119,735, 119,875, 129,210 vehicles, and the company's 2008 national main large and medium-sized bus manufacturers to produce passenger car air-conditioning installation survey shows that about 70% Large and medium-sized passenger car installed air-conditioning, according to this calculation, 2007 ~2009 large and medium-sized passenger car air-conditioning market capacity of 83815 units, 83912 units, 90447 units, the company's market share of 25.33%, 23.72%, 23.43%.　　According to the Housing and Urban and rural Ministry of Construction Science and Technology Committee of the city Vehicle Expert Committee statistics, the company 2007, 2008, 2009 are the national large and medium-sized passenger car air-conditioning industry sales first. Analysts pointed out that the recent 3 years, the company's market share is relatively stable, maintained at about 24%, and maintain sales ranked first, large and medium-sized passenger car air-conditioning market competition has been basically stable, the company in large and medium-sized passenger car air-conditioning market has a very strong competitiveness, the future market share will not be a big change.　　In the passenger car/light bus/truck air-conditioning market, the company entered the market in 2005, is still in the initial stage, the current market share is small.　　Song Zhi shares after years of operation and accumulation, mastered a number of high-quality "standard" customers-the entire vehicle manufacturers, and "terminal" customers-bus companies, long-distance passenger transport companies, long-distance travel companies and corporate clients. The entire vehicle manufacturer customer approximately 60, among them, more than 20 stable customers, including Xiamen Jinlong Wagon Co., Ltd., Zhangzhou Jinlong Bus Co., Ltd., Shannon Bus, Baoding Changan Bus Manufacturing Co., Ltd., Zhong Tong Bus, Dandong Huanghai Sea, Guilin Daewoo, FAW Bus (Wuxi) and an-Kai passenger car, etc. the company's final customers about 180, One long-distance passenger transport customers more than 70, stable customers more than 50, including: National Brigade, CTS, Cyts, Suzhou Passenger Transport andShenzhen transport, and so on, more than 100 bus customers, stable customers about 50, including: Beijing Public transport, Shanghai Bus Materials Industrial Co., Ltd., Hangzhou State Transportation Corporation, Guangzhou Bus Company, Shenzhen Public Transport Group Corporation and Wuhan City Public Transport Group Co., Ltd.　　The above customers comprehensive strength, good brand reputation, is large and medium-sized passenger car air-conditioning industry, high-quality large customers.　　At the same time, the company has more than 240 long-term customers, including more than 120 stable customers, to a certain extent, monopolized the industry's high-quality customer resources for the company's profitability stability and continuity to provide a solid customer base. Technology and research Advantages Pine Zhi shares are China's automotive air conditioners national Standard gb/t21361-2008 Drafting Unit, automotive air-conditioning research and development technology leader in domestic counterparts, December 25, 2008, the company was identified as High-tech enterprises. The company currently has 40 national patents, its technical advantages are mainly embodied in the following aspects: first, large and medium-sized passenger car air-conditioning research and development technology. Independent research and development of "a segment-type heat exchanger CORE" patented technology, innovative φ7mm high efficiency internal thread copper pipe replaced φ9.52mm copper tube used in heat exchanger core, the system to increase the heat transfer coefficient of more than 8%, reduce the condensation temperature 2℃~3℃, energy efficiency than increased by more than 5%,　　In the promotion of product performance at the same time reduce the volume and weight of products, effectively reducing the cost of products. In order to grasp the important market opportunity of energy saving, environmental protection and green new Energy vehicle development, the company has developed the JLD series Full electric air conditioning project, which is suitable for pure tram, trolley bus and hybrid electric vehicle, and the product has designed a special frequency converter for the tram, which adapts to the variation of DC power supply Harmonic and brake surge high environmental variability, the use of fully closed scroll compressor to achieve stepless energy regulation, energy saving at the same time reduce the start-up frequency of compressors, prolong the service life of the compressor.　　At present, the product has been successfully developed, and to the market, with the rapid development of electric vehicles and hybrid vehicles, the market prospects for this product is very bright. In addition, the company after years of technology accumulation, has independently developed large and medium-sized passenger car air-conditioning core components-compressors, compressor transmission device invention patent application has been accepted, 2009 actual loading and sales of 300 compressors, the company plans to achieve its own product 50% of the matching rate in 2012,　　This technology can significantly reduce product costs. Second, the passenger car/light bus/truck air-conditioning research and development technology. Company passenger car air-conditioning system research and development has been formed to "development-oriented, reverse design as a supplement," the technical model. In the initial stage of the vehicle development design, the company takes the concept design of the air-conditioning system as the starting point, establishes the three-dimensional design model of the concept system, then simulates and analyzes the performance of the concept model system, and makes the system design improvement and optimization matching according to the analysis result. When the system performance can be optimized in theory and meet the requirements of the whole vehicle, the company develops prototype systems for Tai performances and loading tests.Test, and the design model was modified according to the result of verification. The forward development of passenger car air-conditioning system combined with the development experience of passenger car air-conditioning system, three-dimensional modeling capabilities, simulation and analysis capabilities, as well as the development requirements of the vehicle familiar with many factors, at present, only a small number of internationally renowned passenger car air-conditioning enterprises have positive development capabilities, domestic joint ventures mostly rely on foreign parent company's technical support to carry out.　　The company's positive development relies entirely on its own technical force to complete, and has been in Nanjing Iveco air-conditioning system, Changan B201 air-conditioning systems and other projects reflected and recognized. Third, research and development technology across the field. Passenger car/light bus/freight car air-conditioning technology and large and medium-sized bus air-conditioning technology differences, technology is different areas, the company is very few in the industry at the same time master large and medium-sized bus air-conditioning design matching technology and advanced passenger cars/light bus/truck air-conditioning heat exchanger design and manufacturing technology, one of the automotive air-conditioning enterprises.　　Thanks to the advantages of cross-domain technology convergence, in early 2009, the company successfully implemented the passenger car/light bus/freight car air-conditioning parallel flow condenser technology used in large and medium-sized bus air-conditioning technical breakthrough, in the same heat transfer area will be improved 60% efficiency, become the first to use this technology domestic enterprises. Unique sales and after-sales service network advantages of the vast majority of automotive air-conditioning enterprises, auto parts Enterprises to adopt the sales model is "standard mode", the product will be sold directly to the entire vehicle manufacturers, for the entire vehicle manufacturers to provide supporting components. The difference is that the focus of the company's shares from the end customer, the development of "terminal mode", that is, the company and the end customer to achieve the purchase and sale intention, by the end user to the vehicle manufacturer issued instructions, the vehicle must be purchased in the company's car air-conditioning, the report period of the company's large and medium-sized bus air-conditioning "terminal"　　Business income accounted for the total income of large and medium-sized passenger cars 60%~75%. The end users are generally bus companies, long-distance passenger transport companies and long-distance travel companies, such as the purpose of the purchase of vehicles in the commercial operation of product quality, special needs of response speed, personalized after-sales service and brand reputation more concerned about the price of relative to the secondary, so the end of the customer's "terminal" business margin higher, Competition is relatively weak.　　Because the company has mastered a large number of end-users, the establishment of a stable trust relationship, so the business is relatively stable, higher returns. It is understood that the Pine Zhi shares in the country set up more than 20 sales branches, more than 70 sales staff, marketing network distribution in the country's major provinces and cities.　　Sound Marketing Network in the company and customers to build a smooth communication channels, the company can be the first time to understand customer demand for the company's new product research and development to provide direction, grasp the market opportunities, customer demand for timely conversion to orders, enhance the company's market share, and further improve the company's brand awareness. The after-sales service of large and medium-sized passenger cars has the characteristics of emergency, all-weather, year-round, complicated problems and trivial work, and the technology, network construction and management of large and medium-sized bus air-conditioning production enterprisesFlat and information system requirements are very high, very few enterprises can really do this work, foreign brands in large and medium-sized passenger car air-conditioning market share of low one of the important reasons is that the after-sales service can not meet the requirements of the end user. Pine Zhi shares after years of careful cultivation, has been in the provinces and cities have set up 268 installation service centers and special repair outlets, training more than 200 skilled after-sales service personnel, to provide customers with 1 years ~3 years ranging from "365 days 24 hours a year" free personal service. Company Quality after-sales service many times by the major city bus companies and long-distance passenger transport company praised, Beijing, about 10,000 large and medium-sized passenger car installation company air-conditioning, the 2008 Beijing Olympic Games during the hot weather, transport athletes, national officials, domestic and foreign audiences, Tourist bus and long-distance bus is one of the most important windows for the people of the world to know China, the company's after-sales service has put forward a severe test, to this end, the company has specifically launched a special Olympic maintenance program and contingency plans, focusing on more than 3,000 Olympic athletes to transport the Olympics, domestic and foreign officials "on Vehicle air-conditioning for more than three maintenance, more than 4,000 units to transport troops, armed police, Olympic visitors and the world's large and medium-sized passenger car air-conditioning more than two special maintenance, the company for the Beijing Olympic Games to provide about 10000 units of additional after-sale maintenance services,　　Excellent after-sales service to ensure the Beijing public transport and Olympic tourism car air-conditioning system, the normal operation of Beijing public transport, Beijing first Steam (Group) Co., Ltd. and its subordinate enterprises to send thank-you notes and banners.　　Insiders pointed out that the perfect marketing and after-sales service network, excellent marketing capabilities and after-sales service for the company to establish a good brand image, to improve the company's product sales and market competitiveness plays an important role. Raise funds to enhance the competitiveness of the company song Zhi shares the issue of fund-raising will be used to invest two projects, automotive air-conditioning production base technical renovation project and automotive air-conditioning compressor technical renovation project. Among them, the automobile air-conditioning production Base technical transformation Project total investment 410 million yuan, the construction period is 1 years, the 4th year will all reach the production, the project reaches the postpartum, anticipates the annual new sales income 1,314,680,000 yuan, the new profit total 158.16 million yuan, net profit 118.62 million yuan, the financial internal rate of return 26.42%, Dynamic investment recovery period of 6.7 years; auto air-conditioning compressor Technical renovation project Total investment of 50 million yuan, the construction period of 1 years, the 4th year will be all Tatsu production, the project to the postpartum, the company is expected to add 30000 annual production capacity of large and medium-sized passenger car air-conditioning compressor, the annual total new profit of 18.46 million yuan, net profit of 13.85 million yuan, financial internal　　3%, dynamic investment recovery period of 6.4 years. It is understood that the company's long-term main business objectives are: large and medium-sized passenger car air-conditioning as a fundamental to High-tech, high value-added rail cars air-conditioning units, passenger car air-conditioning for the expansion of the field, expand the main business, enhance the core competitiveness and sustainable development capacity. The company plans 2011 sales revenue reached 1.2 billion yuan to achieve a net profit of 200 million yuan; 2012 Sales ReceiptsInto 1.8 billion yuan to achieve a net profit of 280 million yuan. Song Zhi shares said that by 2011, the company will develop into an independent development capability and technological innovation ability of the leading enterprises, the establishment of an international competitive overseas marketing network, automotive air-conditioning technology, market share to maintain the leading domestic, and strive to become the automotive air-conditioning field of world-class suppliers; the introduction of talent, innovative technology, To create an international first-class vehicle air-conditioning production base.