Platform and OTA boundaries blurred, the lake still has a drama

You sang my debut, the 2014 Ota (online tourism) market is "Spring wind, War drum". This car, "double male" to where and Ctrip from the ticket to fight to the hotel market; over there, two little brother and the same way to the cattle and not to be outdone, in the outbound market to fight, another small partner donkey mother to see the opportunity, also from the side.

Big guys finally put aside stereotypes, no longer rigidly adhere to the points of the portal, the traditional sense of platform and OTA between the barriers are broken, Ctrip from Ota to platform, to where from the platform to OTA, has been irreversible trend.

2015 is destined to be a restless year. New Year's Day just over, OTA boss Ctrip will be forced to announce more than 100 million U.S. dollars to buy online low-cost air ticket booking platform Travelfusion, showing its continued layout of the industrial chain ambitions. Lenovo before Ctrip CEO Liang Jianzhang released to take out 1 billion yuan dozen price war Hao, can imagine, 2015 Ota still have a drama.

Platform and OTA boundary blur

OTA and platform used to be ctrip and where to stand the door, but also to attack each other's excuses. To search for comparison platform surprisingly where the sword to go slant, through the search price to attract consumers, and then through the low Commission to attract agents, just from the traditional big rivers and lakes gnawing a large site, grabbed the first seat ticket booking.

With the continuous development of the online tourism market, the boundary between the platform website and Ota is becoming more and more blurred, which shows the trend of integration gradually.

Where to go from the original search price platform to direct sales and OTA mode of transformation, began to enter the hotel direct sales, through the push of the team directly signed the hotel. Where are you going? The Cloud open platform strategy, which is open to all sectors of the data, interface, resources, supply chain, passenger and capital, to cover all business.

Ctrip turned to launch the "platform strategy", the integration of hotel suppliers, ticket agents and travel agencies travel products, has launched a hotel parity function and new ticket booking platform. As the leading leader of the online tourism, and the acquisition of rich Capital, its investment scope covers short rent, hotels, tourism, community, travel notes, leisure vacation, car rental, cruise and other tourist travel and other industrial chain upstream and downstream.

Face to where, Ali Travel platform website Competition, Ctrip to platform to launch counterattack, "ota+ platform" has become a new online tourism market development trend.

Industry giants catch the fight

2014, where to go to the war from the air ticket booking burned to the hotel reservation, again with Ctrip head-on combat. In view of the current results, the difference between hotel night volume between the two sides is getting smaller, but the subject of confrontation is still different hotel types, the future winner, still unknown.

In the outbound market, the two small brother and the cattle also broke out at the end of the "War of words", both sides of the open letter you come to me. There is no direct competition with the same process, the pedestrian cattle focus on outbound travel, and the same journey to the main ticket business, two companies suddenly broke out of war because of the same process after the transition into outbound travel business, and the first task is to compete for suppliers.

For the cattle and the same journey to catch the fight, both have invested in the "Big Brother" Ctrip did not wait to change, the base is located in Shanghai, the mother of the donkey suddenly jumped out to High-profile "team", announced the full strategic partnership with the bull, the two sides will be in the ticket products, domestic self-help tours, the surrounding self-driving tour, and passers-by cattle network outbound travel business to expand the depth of cooperation.

Single "Thousand Years Second" art Dragon also unwilling to snub, Art Dragon and where a lawsuit to attract public attention again. The huge amount of compensation in the dispute is overshadowed by the weakening of traditional OTA status. The status of the river is no longer, who will be a new measure of contract value.

Lower Commission risk

This could be a keyword that Ota wouldn't want to see. But winter is cold and spring has not come.

Whether it is a ticket or a hotel, Ota's main source of profit--commission, are facing a grim test of the decline.

Recently, the airline has launched a wave of domestic service, the four airlines will be the national commission from 3% to 2%, or even 1%, HNA Group's Cheung Peng Aviation and Western Airlines has directly fixed commission from 3% adjusted to 0. Although OTA giants can also pass back rewards to compensate for the loss of commission decline, but the airline cut off the commission, the impact on small and medium agents, the future ticket supply chain will face changes.

In the hotel, Ota's crush on the hotel has become a trend of indignation. OTA's high commission let the founder Hanting shouted "Annoyed", coupled with OTA's private interest-oriented, hanting called for "hotels to unite" to set up the Chinese hotel history of the largest "million shop alliance." It is difficult to say how far the Hotel Alliance is intended to go, but there is no question of where to go, whether it will be the 2015 OTA to consider.

With the traditional industry and different, the Internet industry often have you do not I, like the pursuit of first, but in fact, the market for online tourism is big enough. The new data haven't come out yet, Eric. Statistics show that 2013 China's online tourism market transaction size of 220.46 billion yuan, compared with 2014 China's annual tourism income of about 3.25 trillion yuan, less than one-tenth. In this view, OTA's competition is to make everyone's cake is bigger, perhaps the struggle is fierce, the future better.