Please do not neglect the long tail word to bring the traffic to the website

Today do not talk about what SEO, I will not SEO. I just want to analyze the long tail words produced by the key words. What is the so-called long tail word? In this we have to mention a person, he is http://www.aliyun.com/zixun/aggregation/15926.html "> Long tail Theory of the author: Anderson." He first put forward the long tail effect in the "long Tail" article in October 2004, mainly to describe the business and economic models of websites like Amazon and Netflix.

We have been using the 28 law to define the mainstream, and the emergence of long tail words like the current Non-mainstream, is a new theory of the rise of the network era. The so-called long tail word, that is, long tail keyword. is by the long tail theory and derived search engine optimization (SEO) nouns, that is, your site content relevance of keywords, can be popular keywords and not hot keyword combination can also be a combination of keywords. "Long Tail" as the name implies is "thin and long" these 2 characteristics.

How to say, fine, is that it accounted for a small share in the market, is not to be taken seriously by the market! Long, it means that this seemingly inconspicuous market is small, but it is a large number. This formed a huge small market, it seems a bit contradictory but it is to occupy the market in the objective of that share, and this is the idea of the long tail! As a webmaster you must not underestimate this small field, that is, this traffic! Because the long tail effect is to emphasize "personalization", "Customer power" and " Small profit Big market "this view. That is to make a person very little money, but to make a lot of people's money. It's like saying that everyone in this world gives me a dollar.

Give you 10 yuan, you can find 500 million people each give you 10 yuan, but I can find 6 billion people give me a dollar, then I have 6 billion, of course, this is only my dream, I do not know that this explanation is reasonable unreasonable just want to let everyone change a thought may be easier to understand. But really, it can help you subdivide the market to a very small size, and when you can see this, you will find that the cumulative effect of these small markets adds up to the obvious, even less trusting, long tail.

We can analyze our site's search traffic and keywords, you will not be difficult to find, personal station, the target keyword to bring the flow of the total site search traffic for the vast majority. And for those who exist in the site directory pages, content pages of keywords will also bring traffic, but a few.

So most seoer always love the site's core keywords, focus on the emphasis is the Core keyword rankings, that the site's traffic should be the site's main keywords brought. Therefore, special attention to the main keyword, special optimization, and ignored by this keyword derived from many long tail words, ignoring the above mentioned that the few traffic. In fact, the Core keyword ranking competition is very fierce, for not very good rankings can also be transferred to the long tail of the keyword extension, so you can use the keyword coverage to win, Mickle, Mickle. You'll find that you can still get the same amount of traffic as the core keyword in the non popular keyword optimization.

So how do you pick the long tail? Here's a 2-way offer:

The 1th is everyone can look at their own site statistics in the search engine keywords and then try to analyze them, because my station www.qqclkj.cn keyword is not good to do long tail words, in this will not say more. Then there is another is that we can use the search engine to provide a variety of tools to judge, such as the previous Baidu related search, but unfortunately this is now Baidu has been turned off of course, you can also go to Google's search box automatically appear in the words found in the following figure: