January 29 News, a few days ago, precision marketing advertising ads announced with the Taiwan Network advertising service provider Adpartner cooperation launched all X DSP advertising platform and all data DMP platform.
Cross-border marketing to hit Taiwan companies in the mainland to cast accurate online advertising
Poly-effect Advertising CEO Yang Weft
It is reported that, after the cooperation, Taiwan businessmen can through all X DSP advertising platform to the mainland's massive media RTB real-time bidding.
All X DSP advertising platform will be from a large number of data mining customers online time, Internet frequency, website behavior, interest preferences and other key data, to assist Taiwan's electric operators to understand the typical behavior of the audience to expand its purchase effect.
According to billion power network to understand that in recent years, the mainland's electricity market has attracted many Taiwanese companies, but because of the lack of understanding of the mainland market, Taiwan's electricity market development is still in a slow state.
Poly-effect Advertising CEO Yang Weft said, Taiwanese companies to join all X DSP advertising platform can be fully exposed through the RTB at low cost, and with the help of the efficiency (MV DSP) optimization tools, full implementation of the promotion of efficient.
Adpartner CEO Lin Yixiang said: "From experience, if through the accumulation of advertising, in the face of electricity demand across the border, as long as about 100,000 yuan, can quickly collect valuable user behavior-related data." In the past, it is equivalent to about one-tenth of the cost of manpower or market research that is required to be invested in the offshore market. ”
It is reported that the effect will also be combined Adpartner, further provide private market (privately MARKETPLACE,PMP) trading mode, the model of the traditional advertising of the private transaction mode and programmatic advertising work style, can manage advertising, but also take into account efficiency and price.
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