Popular hot stay Meng "big white" derivative sold out of stock, domestic animation when to rise

Who is the most popular, most sought-after, and most beloved personal health advisor at the moment? Of course, the Baymax in the Super Corps! Or you can call him white, fat, white ball, white fat ... This tall, bloated, simple balloon man is now the heart of the world's female film viewers.

Earlier this month, just won the Oscar best animated long film "Super Marine" in the mainland theaters, two days the box office close to 100 million yuan. Also popular in the film is the "Big white" derivative products, online sales of the genuine "big white" plush dolls, T-shirts attracted fans crazy Rob, and even sold to out of stock. In contrast, many domestic animation films, although the box office has been promoted, but is recognized as the "most profitable" derivative has not yet broken through, "money" the huge cartoon derivative market, still deserted in the country.

The popularity of the "Big white" derivatives sold out

The most popular in the "Super Corps" is the robot "big White", this round chubby, looks like white inflatable doll's robot, in the protagonist Hong mood bad always give him a large hug, by many netizens called as a dream of "healing the Department of God Pet." Many viewers who have seen the film will come to a "good want to hold a big white home."

and "Big white" derivatives sales are really hot. On a website genuine derivative sales platform, "Super can Marine combat suits" priced 300 yuan set, "travel set" 100 yuan, including storage bags, "big white" hats, a "big white" plush doll price is 50 yuan. Although the price is not cheap, these derivatives sales are still hot. A seller told reporters that the "white" plush toys in their online shop sold more than 2000 a day. The "Big white" derivative is selling well, and it seems to be an inevitable result for some animation practitioners. The role of "Great White" was designed to take more than 1200 days, according to the information provided by the "Super Marine" film. In the design process, great White had many expressions and a cute little mouth, but as the animation continued to advance, the designer hooked out the jaws of the mouth and let it express emotions with blinking, closing eyes and body movements. Industry insiders said that this design not only fits the "big white" stay Meng harmless, warm and intimate image, but also because of simplicity and has a higher degree of identification.

Hollywood's anime derivatives market, before the movie "Fire" up, began to promote derivatives through a variety of marketing tools. The "Yellow Man" "Kung Fu Panda" and other Hollywood blockbuster animation no longer only by the box office to make money, its derivatives income can even reach 70% of total income.

As the most profitable part of the animation industry, the domestic animation industry on the importance of derivatives early consensus, but in the actual operation of the process, and not many parties willing to spend money to design a higher level of derivative products. "At present, in addition to the" Pleasant goat "," bear haunt "and other animated films have more varieties of derivative products, most of the domestic animated cartoon still stay in the role design lifelike and tell the story clearly stage, as for these roles are consistent with the design of derivatives, designers have not thought so far. "Nanjing Animation Industry Association director Biopo told reporters.

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Goodness is greater than abilities.

"Super Marine" medical care expert is a inflatable robot, with the "hero", it and Spider-Man, Iron Man, such as the superhero is not the same, it has no super power, and even often need to recharge, leak-proof to rely on transparent cloth. He has a small, short legs, as long as you show any discomfort, you can get weekly diagnosis and care; it naturally comes with a healing system that will hold you in a bulging belly, comforting and healing you with warmth and comfort, and he brings out his own spots and radiates energy with his every move. The Great White is not a slick hero, it is unresponsive, Slow action, but when you are in danger, it will do whatever it takes to protect you.

The market needs to cultivate domestic animation can not only think of the box office

At present, many theaters in China have opened up specialized sales of derivatives areas, but unless met with small yellow, transformers and other box-office hot Hollywood films, most derivatives are not sold. During the winter vacation, the domestic animation "Bear Haunt 2" in the early stage of the release also launched the Xiang and White Bear Doll, design and quality are good, but these products are not used for sale, only for the theater to do the use of activities.

Domestic animation derivative products are not sold, and the domestic audience lack of derivative consumption concept has a certain relationship, and the film side is also lack of awareness of the cultivation of the market, too lazy to spend the effort to develop animation derivative products. "Domestic animation companies know derivatives are more profitable, but the problem is to earn this money needs long-term investment to cultivate the market, but we still just want to earn the box office this one-time." "In recent years, Sun Huizhong, a vice president of a Web site that has been involved in the production of film derivatives, has said that cultural industries need to be nurtured for a long time and that a company needs years of development to build its own brand and derivatives." If you only want to earn money from the box office, the domestic animation derivatives market will still be Hollywood. Winter Mann