Popular site ads are long-term renewals what do we do

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

In the recent website promotion work, the network advertisement puts on encounters the hindrance. In search of the site, encountered a suitable advertising site, advertising is a long-term renewal of the problem, and eventually have to put the advertising things back. In the face of such a result, I began not to anticipate. Looking forward to the site before the search is so optimistic, and now, have to face waiting for multiple sites responsible for advertising contacts to give me the message.

Site advertising is a long time to continue to rent advertising business unusually hot

Today's portal site, as long as the popularity of a slightly higher site advertising is basically full, see such news is to let people happy or let people worry? Hi: The network advertising market prospects are very good, perhaps their own site can climb such a high peak, worry: to put ads here at least one months, not necessarily to wait for the advertising position.

Recall that, in October 2008, just start to contact to do the site advertising, the hands of a great choice. Choose to launch the site is basically a daily message politely ask when ads can be cast, advertising location is very advantageous, price is also very reasonable, but at that time also consider the price can have more concessions. Today, almost all of the previously contacted advertising sites have been long-term rental. By virtue of the popularity of the Internet, the rapid development of the advantages of advertising opportunity to get rapid development, it is not intended.

High demand for advertising price has become a general trend

Today's market, more and more attention to advertising publicity, and the network in the propaganda occupy a large market share. Internet advertising ushered in the "golden Age." After questioning the advertising price of several websites, I shuddered. People's advertising has long been not in the monthly unit to price, but in the day as a unit. It costs thousands of bucks a day to put up an ad, and we can't afford it. In turn, to find the price of the low point of advertising, informed that the person has long been rented to a certain year and so on. The development of this advertising market really called an astonishing.

According to the survey, at present, more than 600,000 companies in China have used or are using the Internet for Internet marketing, this figure shows that the network advertising market is in short supply situation, in the future will be more and more fierce. Of course, not any site has such luck, no certain strength, no certain fixed popularity of the site will not get such favor. Even if you can choose to launch other sites, but the same price or low-priced ads, many webmasters are reluctant to launch. The reason is that the site's popularity and human tolerance, these two areas in a weak, low price, it will be a waste of money.

Network advertising high concentration of high-quality advertising has been long-term renewal

In the choice of advertising position, it is generally believed that the site above the advertising effect is good, banner effect is better, flash advertising effect than static picture effect is good, etc. forum, banner and theme content on the right side advertising effect is better, etc., preferably the whole-station advertising effect ... This has caused the advertising intention is very concentrated characteristics. Once this type of advertising is acquired, most advertisers have a tendency to take a long time to occupy the base or even to act. For other users with demand, most can only exclaiming.

In such a case, the successful advertising needs to take action:

If you want to get good results, you will be willing to put down all the.

As the saying goes: Can't bear the child can't bear wolf. If the site is a high cost of the launch of the scare, do not consider the launch of the matter, or choose the low price of the Web site a full net of the form, although still will get a certain effect, but not highlight the essence of the advertising brand. Advertising on large sites, not only to the flow and click the effect, but also to highlight the authority of advertising to a greater extent to shape the brand image.

Seize the opportunity to pre-empt

Once you have the right to use the advertising position, you should maximize the effect by using limited advertising resources to the maximum extent possible. The general website will ask whether to renew the rent in advance, this time if the effect on this site is good, or have continued to advertise the plan not hesitate, do not miss the renewal of the lease. Otherwise, I don't know what time the ad bit is.

Furthermore, if you need to advertise, at least one months in advance with the advertising site contact. The market is now so, do not wait until the advertising, headless flies like everywhere in the mess. This will only be another unprepared, can not better control the effect of advertising.

Enhance audience acceptance and goodwill

It's not just the position of advertising that you want to get good results. Advertising to attract the attention of users, the focus should be dedicated to enhance the audience acceptance and goodwill. Although some ads are affected by the advertising position, but its advertising form and innovative and highly creative performance gradually let more and more netizens accepted.

In any case, this time and good advertising position missed, in addition to Web site ads in demand, they do not control this information in advance also have to pay a part of the responsibility. Therefore, experience the current low threshold of advertising, in the future facing the network advertising media, the vast number of advertisers should be more proactive.

Author: indications

Original load: Program supermarket network http://www.cxcs.com.cn/

All rights reserved. Welcome to reprint. Reprint must be linked to the form of the author and the original source and this statement.