Portal Interview SEO expert Kang Yiwen: website SEO optimization strategy

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Guest Introduction: Kang Yiwen, Shanghai Easy to hear the founder of marketing company, www.SEOtest.cn Blogger. China Search Marketing Industry Up-and-comer, for China's SEO classification. 2007 founded Shanghai Easy to smell search marketing company and as CEO. Be good at researching search engine marketing and website optimization Technology by experiment, willing to share experience, writing style is easy to understand.

SEO expert Kang Yiwen (Portal map)

A drop of water: How did you choose to do Chinese search marketing? Tell us about it!

SEO expert Kang Yiwen: I 2006, and friends to do a dinner party dating site, called "Dinner to eat nets" at that time planning, development did a few months, when on-line, I found that the traffic is very small, facing a publicity problem. In the search for publicity in the process, found the SEO. At that time, my friend told me that there is a way to make the site top, I have the eye a bright feeling, realize the value of SEO.

A drop of water: Oh, that according to you engaged in SEO research so long experience, what is the trick to share with you webmaster!

SEO expert Kang Yiwen: The early days of SEO learning, mainly by practice, the practice of a large number of reading, and read the article has been spent, will be very helpful to technical upgrading. Now a lot of SEO beginners, they read the article, only to understand the meaning of words, only to remember the keyword density, bold, url how to do, but did not understand the search engine put these satisfied as the ranking algorithm. Learning SEO knocks is: A lot of reading, from the search engine point of view, learn quickly.

A drop of water: you think webmaster in doing SEO optimization when easy to go into what misunderstanding? To Webmaster friends a reminder!

SEO expert Kang Yiwen: Tell me about the bottleneck of my study.

A drop of water: OK!

SEO expert Kang Yiwen: In my contact with SEO after 1 months, I built my own first regular website, at that time all aspects of the station in accordance with the tutorial adjustment, can use the method used, the sense of the structure has been optimized to unassailable, and then slowly maintenance. 2 months later, the key words to the second page, but how also do not go, this time to meet the bottleneck, do not know how to do, feeling has been able to do all done.

SEO expert Kang Yiwen: Believe all SEO learners, certainly will encounter the same problem.

A drop of water: yes, I think so!

SEO Expert Kang Yiwen: This time, in fact, the things to do is very simple, only need to keep the update, gradually added outside the chain on the line.

A drop of water: This can break through this bottleneck?

SEO expert Kang Yiwen: Yes, in the face of this bottleneck, not do not know how to do, but do not enough. I suggest just learn SEO friends, pick simple keyword start operation, so easy to work, bottlenecks are easy to break through. Some stationmaster comes up to do difficult keyword, the blow will be very big. Another misunderstanding is "as long as there is a chain, there can be ranked" in fact, good content plus a good site link structure, the role of the rankings is also very large. This only to operate too difficult key words, can have experience, when everyone's outside the chain situation are almost, it is easy to feel, the content of good, structured site, ranking is higher than the top.

A drop of water: that you can be here simple to explain the key words under the difficult/easy how to distinguish? I believe many novice webmaster are more confused!

SEO expert Kang Yiwen: keyword competition degree, mainly is the analysis of the top of the site situation. This is how I operate:

I will make a competition analysis form that includes:

1. Top 20 online URLs and titles;

2. The website of Baidu, GG included;

3. The Yahoo back chain of each website view quantity;

4. Number of pages related to the website

This is easier to know, if you want to do a keyword, how much you need to do to the home page.

A drop of water: then these data will change, do need to pay attention to what!

SEO expert Kang Yiwen: The data will change, but the change will not be very big. In the actual operation, there will be increments. For example, the top 10 average outside the chain 100, I will press 130 operations. Of course, there are some outside the chain quality problems and so on.

A drop of water: Yes, OK. Thank you for sharing! That you can explain the next page of the design of SEO optimization impact, and how to avoid! How to do the best!

SEO expert Kang Yiwen: page design aspect, in fact the code is very simple. Use Div, search box, advertising, CSS, etc. are made of independent external files, navigation bar if it must be flash or pictures, find ways to make up elsewhere. Typography and code are very much related to the level of web designers.

A drop of water: The website revision has the very big influence to the SEO, do you think this aspect has the method to be possible to avoid or to reduce the influence to the lowest?

SEO Expert Kang Yiwen: This I want to say a case. A friend of mine, do Flash website, the revision before 20,000 IP days, he was full of confidence at that time, feel after the revision visit will be more, the result is revised, the flow is left only 4000ip/days. He did not change the URL, but the template has been adjusted, but the flow will not return.

When the revision, I will consider so several aspects:

1. Current traffic is important, if not important, completely revised, do not consider the flow loss.

2. If you feel the current flow is very important, do not want to lose, then keep all the pages of the old version of the site, a new directory, the new version in the new directory. So the flow will not be lost. Of course, each page needs to add a "version conversion" button.

My site's revision, are gradually implemented, a little adjustment, rather than suddenly the whole turned over. This is very good for search engines. Search engines because of the analysis of many old version of the page, will leave a model, through the model search engine will be able to know the site's core content in which section of code. If the next time a big revision of the night, the search engine was blindfolded, hehe. In addition, the revision, I suggest first home, and then list page, and then the page, is the first page revision on the line, and then the list page on-line, the last page on-line.

A drop of water: OK, thank you for sharing so much valuable experience with the webmaster!

A drop of water: Some website page is very fancy, take the typical picture station to say! How do you think this kind of website should do SEO?

SEO expert Kang Yiwen: Picture type of website, learn Sina picture on line. Appropriate text, a page for each picture, then link to each other and have a topic page. This is a lot easier to rank.

A drop of water: interview to the end, talk about SEO-related, hehe! I know you have an ideal is to have 100 hope primary school. Can you tell us about your ideal?

SEO Expert Kang Yiwen: This ideal, I really see poor areas of learning environment after the germination.

I think so, 100 hope primary schools, each year to receive the hope of primary education in the number of more than 15,000 people. 30, 50 years later, as long as one out of 10,000 of people like me, and then to build a hope primary school, so that Chinese education can be developed, although it may be in my mind, the development will be slower, but compared with the current poor areas of education environment, it would be much better. I calculated that the establishment of 100 hope primary schools, and then maintenance, need more than tens of millions of million.

A drop of water: Is this ideal to work hard?

SEO Expert Kang Yiwen: Calculate, the idea in the brain for a long time, feeling retired after the more should do this thing. Personal for society to do more things, after death someone will tell others of your deeds, that live only a little value.

A drop of water: Bless your dream come true soon!

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