positioning, profitability, promotion-operating local decoration class site should understand three points

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Recently contacted a number of localized decoration website platform, the author has always wanted to do a localized web site to make profits, after all, the quality of life is now more and more high, then decorate this piece will also be a great market, then on the renovation of the site's profitability, according to the author of what can be used in the profit model? Decoration site-oriented market and analysis, localization of life and cost, these will be the scope to consider, then the following is the author's own understanding.

First of all, the location of the operation of the site, the title said, is the promotion of localization, but now the big cities in the decoration site more and more competition, direct screenshots

See "Hangzhou decoration", the first 5 pages are top-level domain name for direct competition, explained that this keyword has a certain degree of competitiveness, so you can see the other major cities in the market decoration is certainly not small, then the author's own consideration is to be moved to other second-tier cities, after all, if you go inside, You will feel that the more you choose the road, after all, the site this piece, in my opinion, the earlier the entry, you will be more profitable in the future. Local decoration Industry Network marketing platform is not much, many cities or even blank, as a local station webmaster, we can seize this opportunity, according to analysis and actual combat, we can position the platform in order to service decoration company as the core, and gradually integrate decoration industry chain. Direct search "Jiande decoration", you can see the front row is not the top level domain name, on the other hand, we have started value.

So about positioning this piece, you can choose some small city to start with, after all, with the progress of the times, the scale will always expand, and eventually there will be a foothold.

Second, on the way to profitability, in fact this, there have been some ways and means to start, after all, the site's profit is to continue to the power, no profit site How to do will become a cloud, can not continue, is the author of the profit matters, but also for other sites to do an example bar

1 sell the site as a whole advertising position, the specific location by the merchant to choose, this is a model, remember that some time ago, a friend made a website out, will be the whole station of advertising to a customer to get a lot of profits, and the site also because there is a good weight for customers brought benefits, actually make to sell , is mutual, as long as you have value, there must be room for development. But this mode, generally for ranking AH traffic ah, and so on more excellent time, you can do, and for the grassroots webmaster, do a sell also will be for their own great value embodied.

2) through the site to take a single commission, I believe there are a lot of friends in the localization of the market will think of such a, decorate the site, is in the localization, when there are customers from the site to book the decoration, then the success of the single, then the rest is to the decoration company to deal with, successful, Naturally there will be great benefits; At present, this method is still very popular and can be used in many industries. After all, the nature of this service industry is transferred from the line to the line, as long as the appropriate, there must be a lot of development space.

3 Membership fee system, have you ever thought about, do a business-to-business localization of the decoration site out, in the Internet development so much under the market, what industry has the industry site out, in accordance with its own industry site more excellent, as a platform in the middle, there are buyers, there are sellers, buyers need to sell to fee members, It's also a good model, member charges, you can collect localized market in the decoration of the company, and then let them be members, but this method will always have limitations, because the market is not enough, then the latter must be transformed, then do a mall recommendation mode (available bidding rankings to compete for position), or let the consumer choose to get the method directly.

4 Decoration Services Group Purchase promotions, have you ever thought of the service out to do group buying, remember now the pattern is the net online booking, and then offline payment, in fact, if the decoration industry in the derivation of this model, it will be a very good idea, the service industry group, first of all customers to guide their company, Then proceed to the next step of the negotiations, thereby promoting the final transformation, and finally achieve the Web site and the business of the total win.

Finally, the profit model is written so much, here are some tips on how to promote, in fact, the localization market has always had an advantage, that is, there are some things can only be achieved locally, this market is only occupied by localization, so, the localization market in my opinion should be more focused on offline marketing, What is offline marketing, here are some ideas.

1) under the promotion of DM promotional, localized a good site to be more and more people understand that DM publicity can not be less, especially in the area of decoration, how to say, since you are a platform for decoration, then what is the most important? promotional materials, which of the services you offer, and what benefits can be gained from visiting websites, One can see many kinds of decoration of the attention, what materials, and so on, can be collated a data out, the information is not too much, afraid you will not be sorted out, DM brochure, you personally or suggest fiddling with some of the characteristics of the site, so as to have characteristics.

2) online promotion of the website activities, some people are angry website is the real site, will organize activities of the site is a worthy to promote the site, offline well, we are interactive is a good activity, by the website organization, go to the field CS, go to the field to participate in outreach activities is a means of uniting the popularity of the site, Funded by major companies, so that members to participate in activities, mutual understanding, on the one hand, for the company's various publicity, on the other hand, members of the site's overall understanding, perhaps, can also act as a matchmaker it. Activity is the key, no matter what activities, as long as dare to do, then we can unite the index, get the effect of not

That's what I think is the position, profit and publicity, the trilogy, these three parts relative to, as long as do a good job, you can certainly have a shot of the site, these can also be counted as a career, so long the cause of the good grasp, have, adhere to, Is every localization of the merchant should adhere to the place, invoicing software owners felt in the decoration industry market, but also hope to hold a good idea, invoicing software, http://www.teshare.com.cn, original articles, only adhere to each step, in order to get the flow of trust.