Post-Warcraft era of weak performance Zhu push football + game New model

Every reporter Cao Yuanyuan from Chengdu March 16, Beijing Workers Stadium. In the second round of Focus war, Beijing Guoan against Shanghai Shenhua Competition held here. The newly formed Shanghai Shenhua lost the Beijing-Shanghai War to 2:3, but as the team boss's Zhu apparently did not have this game's victory and defeat Heart, "This is still a bunch of young people, kicked into this is understandable." "In Zhu's eyes, this is a successful" football + game "case," this is the first time CCTV has two channels in the same time live Shanghai competition. "Betting the new game" summed up the past two years, looking forward to the next six months or even a year, I think is a ' wait ' word.　　"The Zhu in South Korea apparently had a summary of what happened after the World of Warcraft changed hands," he said. Since the domestic agent of World of Warcraft was picked up by NetEase, nine city's development prospects and share prices have been affected.　　And in the "World of Warcraft" negotiations, Zhu has started with the "Fairfall" team contact, it is to recognize the "Fairfall" the value of the game, he also hope that "Fairfall" can be in the "World of Warcraft" changed hands, after the nine city of the game empty file.　　However, the United States to improve the production team, so that Zhu had to put the game on the market time to push again, followed by the fall of the nine city to go down the channel share price.　　At this time, Zhu also took over Shanghai Shenhua not long, football and games two different industries at the same time, plus the "World of Warcraft" Yi, Zhu "more energy into football" news constantly. "Outside this thought, is not know behind me for this game (" Fairfall ") paid how much, I was in the positive waiting, won" Fairfall "is not at your fingertips. This "Wait" day, finally ushered in a turnaround.　　Last September, nine city companies finally won the "Firefall" in addition to North America and Europe outside the agency.　　"Football + online games" New model "Fairfall" to win the Zhu has been caught in the rumors of a sigh of relief, but this is only the beginning. "World of Warcraft" was able to perform well in the Chinese market, or benefited from its previous layout in the Chinese market.　　Before the "Warcraft" stand-alone game, in China, the circulation of about 6 million users, which also laid the foundation of a large number of players in the country.　　In contrast, "Fairfall" in the Chinese market without user base, the popularity of the game is not to talk about, which means that "fairfall" need to improve the popularity of the game in a short period of time. At this point, Zhu also thought of a "football + game" new Market model.　　Zhu Frankly, football in the country has a large mass base, and Nicolas Anelka is a world superstar, the combination of the two may be able to produce no small synergy. Won the "Fairfall" in less than six months time, the plan can be achieved. Nine City Bulletin said, will Shanghai Shenhua Football Club to sign the new French ballNicolas Anelka, who pulled into the new game to promote the Firefall, also became the global spokesperson for the game. Nine city also with Shanghai Shenhua Football Club reached a two-year "Firefall" joint promotion contract. According to the contract content, "Firefall" will become Shanghai Shenhua football team jersey brand advertising sponsor, Shenhua team members also need to attend the game all kinds of promotional activities. In addition, Shenhua team will also be at home Hongkou Stadium, Jersey chest ads and the team in the media exposure opportunities for the "Firefall" reserved advertising.　　To this end, the nine cities will pay Shenhua 32 million yuan two-year promotional fee. "After the popularity, we will start the second phase of the task, the game will be pushed to more computer terminals." "Zhu said.　　However, "Fairfall" in the domestic operating mode has not been finalized, Tencent has also been rumored to be one of the partners. "Whether cooperation depends on each other's platform for the" Fairfall "in China's development has no special help. However, at present, some of China's large platform companies or community companies, indeed with the "Fairfall" a deep exchange.　　"Zhu revealed. In Zhu's view, the domestic proxy right is not anxious, "not too familiar or no advantage of the place, we sell the agent, we have the advantage of the region, or very familiar with the possibility of the choice of joint operations, and China is certainly familiar with the place." Of course, if the agent sell high, we sell out, if the sale is not high we do it ourselves.　　"The company does not consider the return of the city" Fairfall "is the nine cities can turn over the key, but in the" wait "during this period, the performance of the nine cities is not satisfactory. A recent nine-city report showed that in the two quarter ending June 30, 2011, the city had a net loss of $1.9 million, a 77% reduction from the first quarter of 2011, and a two reduction from the 2010 82% quarter.　　Although the losses began to decrease, nine cities have yet to take off their lost hats. In the last period of time, stocks were under the pressure of the capital market, Shanda in the United States market retreat is such a factor.　　In this regard, Zhu stressed that, based on more convenient financing channels and open financial conditions and other factors, the company will not consider delisting, although the company is still in the loss. "There must be pressure [from the board and the investors]. "Zhu for the first time admits he is under pressure," but I think two or three years of silence, for a 30-year, 50 business is nothing. And I do not want to spend more time on some small games, so I also started to cut off a lot of projects.　　"In the Post-Warcraft era, Zhu under pressure to start a technological transformation of the nine cities." For world-class games like World of Warcraft, the main thing in the nine cities is to focus on operations.　　But the drawbacks of operating are becoming apparent after the owners of World of Warcraft. Zhu and nine cities are aware of this, "Silence in the Nine cities"In the past two or three years, we have mainly developed technology, which is beneficial to the long-term development of the company. "The outside world began to guess whether the nine cities can take care of mobile phones and web games?" "We have an endless energy." Zhu heard such a guess laughing, "we will not be more focused on which aspect, I think these two aspects will have great potential for development." ”