Prepare 5 clear points when planning content in web design

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Today, the technology Xiao Li-said to do web design when planning the content of 5 clear points, straight into the theme, many companies will focus on the site's graphic design, as well as creating visually pleasing sites, but they usually ignore the need to put some more text on the site. Text that provides information can reassure visitors and allow search engines to retrieve something. So, where should web design begin? Let's see what you can do with the five major text-related elements.

1. Build your distinctive features.

Since there are many shops on the Internet that offer similar services, why do customers choose to buy from you? If you think that no enterprise can offer exactly the same service as you, you really find some important things that are different from other websites that you can emphasize to your customers.

There is no need to derogate from competitors and it is not necessary and in most cases undesirable. Conversely, you should express your company's unique business to visitors. If you specialize in a particular industry or technology, please share your practices and reasons with your customers. Highlight your unique features and help visitors better understand the services or products you offer.

2. Try to meet your visitors ' right to know.

Many research reports point out that searchers typically use the Internet only for basic searches, which are later returned to the site for conversion or access to your service content. When you have actually responded to the visitor's search questions, you are clearly offering the services they want, so you will win the trust and loyalty of your visitors.

Before making this kind of content, ask yourself: "If I want to change this product or service, what information do I need?" Then, consider different expressions to convey these messages. To give your visitors an idea of the benefits that can be derived from your service, consider adding several case discussions to the Web site that describe how to solve the problem or overcome the challenge with the help of your customer service or product. You can also add a [FAQ] page. This FAQ page can be a powerful marketing tool by presenting some of the questions you think the customer should ask.

Sometimes, simply presenting a few questions and providing information is enough to show your differences. When visitors visit other sites, they may find more information about the issues, strengths, and features that have been learned on your site. If the competing web site does not meet the queries that these visitors want to know, you have gained some advantages.

3. Explain the explanation.

You may not feel like an expert in your field, but you may have a lot of expertise and not consciously. In fact, visitors will appreciate any suggestions you may have to make and offer. Writing articles about your company and posting it on your website will enable visitors to see you as an authoritative person.

You may consider asking the visitor to provide an e-mail address in exchange for the right to read the articles you provide. In this way, you will be able to create a list of related contacts to help you establish a continuous relationship with potential customers, send special offers and continue to provide them with useful information.

4. Increase the exposure rate.

For search engines, the best sites contain many HTML files, each of which contains a rich text description. If you've ever mentioned a topic in an article, and you can provide more information, you can embed the additional information in the article as follows: "Learn to paint with ink." "Then, on the page that displays the extra information, make sure you add the appropriate title

More importantly, you'll find that other sites like to add links to Web pages that provide useful information. Linking many Web sites to articles on your site that provide painting tips will help artists find your online gallery and upgrade your natural (not paid) search engine rankings.

5. Understand the interests of visitors.

One of the advantages of adding more text-class information to the site is that you can find out what topics and issues visitors are most interested in. In Google Analytics (analysis), the [main content] report in the [Content] section shows how many visitors each page can attract, and the average time a visitor stays on the page.

The Header Content report displays the same information, but is grouped by page title. So if you have an article with several pages of content, each page has the same

You can also view [site overlays] in the content section to see the links most frequently clicked by visitors to a particular page. Because it is based on a fixed selection of a particular Web page, you will know which part of the visitor is interested. Try to learn the rules of thumb from these reports and use them to improve the way you mix your content. Always pay attention to the information provided by the analysis report, you will be able to better understand your visitors, but also appropriate to provide visitors with the necessary information.

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