Product Manager perspective: How to Deng Zi chess This product operation success

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Speaking of today's Hong Kong pop, let you say a loud name, I believe that nine out of ten will shout out Eason, but "I am a singer 2" after the broadcast, suddenly let everyone know, Hong Kong not only has a Eason Chan will sing, and a long "goldfish mouth" of the girl also can sing, super can sing, In Hung Hom Stadium opened n more than singing concerts, and will write songs, and will sing, but also was a little girlfriend Lin. The first warm-up game, Zhang Yu put Deng Zi chess from head to toe kua all over, the audience from the beginning straight shook his head do not know, to full of curiosity, this little girl is so powerful, have last year's Huang Ma Niu? As a long skirt drifted, bubbles rang, the woman's mysterious veil a little uncovered.

1. Regional Product Promotion

What is the impression of Hong Kong on the mainland people? Many songs God, the actor's maternity ward, we childhood memories of most of the songs are from there, the age of less than 20 years old in Hung Hom concert, this strength is definitely no problem, the young girl from the beginning of the way to award countless, When they were minors, they stood on the red carpet and kissed the trophy, which really made many people even. In Hong Kong, this is a very good foundation, and the next step is to rush out of Hong Kong to the whole of China.

2. Platform Selection

We picked up the fingers and counted the number of Star Game shows in the past two years. From the CCTV to the place, from Hunan satellite TV to Zhejiang TV, singers famous and not famous in these programs to get up the fight, but no doubt mango Taiwan in the design and introduction of variety show is the first style of the national TV show, shot fast, malicious, Can catch the audience's point of view. "I am a Singer" The first issue of countless, long-lost strength singers, long absence of live band performance, long absence of high-quality voice competition, all the long time to pull people back to the so-called art of the highest realm--listen only. For me that time, as long as the Friday guaranteed to sit quietly in front of the television to watch the premiere. How hot is this platform? Look at the last year's Huang Ma know, the platform is how much charm? Look at this year's invited guests, Wei, the Chinese Palace class singer. So Deng Zi's team is very smart, choose this platform is very effective to penetrate the mainland market, overnight, everyone knows this can sing gem.

3. Cater to market advantages

If you ask why you want to go to the concert? Taiwan has three big live singing will, whether the past three or now three, a common, sound enough penetration, so that there is a sense of the scene. From the first "bubble" began to "existence", "You Put me drunk," have you shocked at the loss? Do you have any goose bumps? In Hong Kong, Deng Zi has "three axes", this "three axes" in the program used a time, and always tried, treble is Deng Zi chess The biggest weapon, the audience is very buy this is enough.

4. Regular update, function upgrade

Treble is an advantage, but often take out a dazzle, the audience will inevitably some aesthetic fatigue. Products can not be stopped in situ, the version of the regular update is based on user feedback. So, when Deng Zi played "I want us to be together", it was "playing", not singing, really let the audience stunning A, a set of sky-blue small suit, a white piano, Deng Zi whole performance smooth natural, do not need treble, also let the audience know that Deng Zi chess will not only sing, the level of the piano also leverage. So, after a few days to return to the throne of Champions.

5. Catch the hot point of public opinion, seize the advantage

In the middle of the game, suddenly in the online Lin Jia and Deng Zi broke up the news. After all kinds of rumors flying, Deng Zi's team should now do? Respond to fans we are good, did not break up? or to respond to fans, Lam Jia abandoned purple First, we are the victims? No, this is not the best PR strategy. The best response is not to say a word, let the public slowly to experience. A "tornado" not only let you see Deng Zi chess rap skills, but also let the public see the little woman's true temperament, dare to love to hate, can put. Regardless of gossip is true false, is right is wrong, who will pay attention to, we love this woman is enough, this public relations activity can be called perfect.

6. Social Media Marketing

What did Deng Zi do after winning the first shot in the show? immediately in the micro-blog to send their feelings and regrets, the number of fans on the day rose sharply, after nothing on the micro-Bo selling sell Meng, toot goldfish mouth, not a few days directly broken million, the popularity of the explosion? Deng Zi bo update is very frequent, a day or two update once, their own new shape, their own small self-portraits, nothing still willing to interact with other singers, have to say that micro-blog marketing to do a very successful.

The success of the operation of the law of the various methods, the success may not be replicated, but we can always learn from what, how the product positioning, how to accurately push to the corresponding crowd, but also need a pair of sharp eyes on the market observation.

Qingdao website Construction-Qingdao Leixun online, original article, reprint please specify the source!