Product Operations Manager and Product Manager the most subtle difference

Opening: What kind of person is a product manager?

I used to think product managers should look like this:

I want to say is that product manager, realize it !!! In fact it is this:

I read so much before the IT circles in the elaboration of the master on the "product manager" this topic, let me stand in this upcoming industry-wide transformation of product managers in the limelight trend clearly demonstrated! And today Talk about my product manager's view and share some of my experience with operations.

Product Operations Manager and Product Manager the most subtle difference

Operations managers are more often to improve PV / UV, increase user time on the product, increase the user's activity on the product, organize various activities to narrow the distance with the user. Product Manager and Operations Manager in a sense, is a collaborative relationship, but the KPI they carry is different, but the ultimate goal is to increase the number of product users, increase product flow and drive product revenue.

From the product manager I came to understand it is: product manager, off your hair!

The product manager I've come across impressed me most with my company's XX, who was transformed from a designer into a product manager. This makes me think it is scared, although the product operation and product manager are inextricably linked, but the product operation itself entangled with many subjective personal color, based on personal experience and judgments in order to come to fruition of products . However, the product managers from the transformation of the design is very special, they not only tangle the product design all the time look good, but also intertwined function and interface coordination, but also to tangle the operation of the product has not operated this product , Such as the banner map design is not good enough, the focus of the map is not attractive enough, the theme is not enough clear copywriting and so on (with wood, there are wood lying gun, here omitted 500 words). In fact, sometimes the problem is very small, such as mobile video recommendations recommended section, variety shows in the end with a good screenshot, or posters with good people? As a well-trained operators will certainly use the program screenshots, but this may Because the pixel is not enough to cause the clarity of the picture is not good enough, but with posters will only appear to recommend this video is very dull, unattractive place. Once because of this disagreement, I personally did the experiment, with the most entertaining and funny show in the variety of programs to do the focus of the screenshots and programs with guests or the theme of the poster to do the focus of the map, the time put one day, the copy is not change. Who is the best effect? ​​Screenshots far exceed the number of people posters or program posters.

Although the product manager of the image of the product demanding, the overall picture style and color can not be too leap, which only take into account the product as a whole, rather than the operation itself, you do not really guide the user to see the content. So in the picture sharpness can not delay the overall image at the same time this method is the best.

Among the products that run desktop news, I still had some divisions between products and operations with XX. We usually use Tencent products, every day there will be a variety of pop-up keep pushing content to us. These pop-up page cards have the news channel switching function, the design of the product manager is easy to fall into a tab page occupancy and multi-functional coordination issues. I am not a product manager, I can not say that I know a lot about the products such as page pop, but look at the past so many pop-up products you are most impressed which few? Everyone is almost three-column type, have news, life , Entertainment news. But if you look closely, you will find Tencent's desktop news a bit different. Headlines into the point, but also continue to look at? Function Closed-loop is to improve the retention rate of the key users, may benefit from its own QQ relationship chain, social and personal can continue to evolve. So rather than tangled in the beauty of the layout as much as you put more effort to think about how much you can achieve each tab's assessment score. As for the operation of the product is not the product manager to worry about things, that you know the truth! Product Manager You just what kind of function to enhance the first-click user retention rate has been a big role.

Product manager in the product play a role

I have been very puzzled, the product manager you really know the user? Your product so cattle B, that make money yet? This problem in the bus almost did not play with a PM (London, but very reserved ladies ah). Many product managers may not be able to stand up and ask, you can make money this product? Then they will refute, and now which product is actually its own money? They think we can not talk about money very marketable. In this issue of divergence, product managers tend to become the same role as the nanny is very caring and considerate of their own users, always concerned about what the user needs, constantly meet what. However, our operational staff is not how to meet the needs of users, but how to make money through this product, this is a very real problem, no milk how do you feed the user?

Do not make money to get what to feed the company? Rely on reselling traffic and a large number of ads, although this can make money, but if the value of the product alone in this product has lost the real meaning. Some products may not make money as easily as the game, but earn money through points mall, affiliate, value-added services, and more through The 18th Run of the Mountain. This will be an important battleground for Internet products. Now that the mobile community (the modified version of the PC-side BBS) is on fire again, some of the products that it represents are micro-communities, hot mom bosses, aunt, etc. and the product carrier fiery, Earnings: points, props stores, personal expressions and so on as a profitable point of value-added services, for now is how to achieve the most profitable products of the Internet products the most commonly used method. But these are still conventional thinking. I hope the product manager can work with the operation manager to create a more effective and effective product profit-making way in the role of the product, and jointly create competitive and differentiated products.

So talking about this, leads to the last topic of proposition: What is the product manager's value in the product?

If you have read "Steve Jobs" should also understand that he tirelessly pursues perfection to strive for the best products and make everyone like, but also lead the trend of science and technology. But for investors and operators, this is very contradictory. Investors do not want the product is perfect, not just blindly invest in your best products, but how to reduce development costs, and can enter the market and competitor competition as soon as possible, with the largest share of the market sales rate to win, to decide The company's long-term development. So why Steve Jobs so fiasco, in fact, is a wake-up call for the majority of product managers. Product Manager and Operations Manager are two different missions. If you want to balance the beauty of the product with the future of your business, or you can review the second half of Jobs, you understand. Product manager's value in the product - just because the product manager, so the product was so perfect so good to show before everyone. They are persistent, repeatedly sleepless nights studying, in the inspiration and talent of the collision of these products was born. What a rare product manager is a product of the core soul.

What is the product manager in my heart?

Last but not least, a product manager may be the most guilty of a job, but the product manager is the most durable in so many jobs !!! It's more than ever. Too many books are deified on the Internet by product managers, who say product managers can change the world and boast that the sky is up. I never believe that product managers can change the world such a lie, so to speak may offended many product managers, a change in one area does not mean to change the world, but I believe product managers will make the world a better place.