Promoting brand development with scientific and technological innovation

At the beginning of June 2010, a can let parents themselves to make audio books, audio teaching-supplemented products-"easy to read DIY audio Magic stickers" listing, a short period of half a month, the first batch of test products sold out, by consumers warm welcome.　　According to the survey, users agree: This is a close to the needs of parents, can promote parent-child interaction, help children learn products. Industry veterans believe that the use of technology to promote brand development is an effective brand strategy.　　The advent of the product, marking the point of reading PEN Industry brand awareness of the Awakening, is the industry's landmark event. Easy to read treasure DIY Magic stickers come out easy to read treasure DIY Audio Magic stickers main function that let parents make audio books. Audio books are early education market, a new product, through the point of reading pen to achieve the sound of books, where to read, so that children do not need parents to accompany also can read their own growth knowledge. However, at present each kind of point reading Pen's companion book is limited after all, but the child's knowledge desire and the cognition need is infinite. Sch, general manager of Childhood Technology Co., Ltd., keenly aware of market demand, with enormous human and material investment to promote the company's independent research and development and technological breakthroughs.　　Easy to read this piece of DIY audio magic stickers came out, creating a sound book market precedent. It is reported that this product has the following characteristics: first, technological innovation: independent decision to learn the content of "children hands-on production, is the development of children's intelligence effective method." Teachers, parents, children, together with the audio books of self-made activities, more effective in promoting children's emotional development, enhance security and well-being.　　"Early childhood education experts pointed out that the ability to create their own audio books, audio books is a pioneering work to create learning aids precedent." Through the use of audio magic stickers, easy to read the treasure of learning significance was greatly enhanced: through easy reading treasure audio reading learning content, will no longer be determined by the manufacturer, but by parents and children, teachers together to decide.　　And then through the audio stickers will be audio learning content to carry out the study of every link, so that the children at their whim to carry out sound learning. Second, the scope of use: Break the age limit of early education through the Magic Stick homemade audio books, independent audio reading, breaking the point of reading pens and audio books, the age limit, children can not only in the early stage of educational use, can also continue to use to primary school and above stage.　　This effectively prolongs the use time and range of point-reading pens.　　Third, emotional exchange: More fun from the family parent-child education fun point of view, parents can use magic stickers to produce a variety of audio initiation stickers, audio story books, nursery rhymes book, so that children anytime and anywhere to hear the voice of parents, family education at the same time to leave home love memories. Four, the industry benchmark: all for the consumer 2010 easy to read treasure Ibaby early teach learning machine, easy to read treasure Discount model Mini Point reading pen, can make homemade audio books DIY magic stickers, new products, new ideas and new technology. of which, easy to read po diY Magic Stickers can make the function of audio books, to achieve a point to read the pen product a huge upgrade.　　As the first domestic market can be homemade audio books point reading pen supporting products, DIY audio magic paste to improve the point reading pen practical performance, learning function, the real consumer brought benefits. Relative to other points to read the pen enterprise, easy to read treasure in the product chain of rich and product function of the promotion of the big investment is not only a generous return to consumers, but also for the point reading pen industry set a product benchmark.