Promotion and planning, sold close to 400 cartons of salted duck eggs

Every day I receive a lot of friends of the consultation, there is a problem everyone is confused, overwhelmed, is that they have products, but do not know how to promote and disseminate in micro-letter, do not know how to do? Many friends used to do traditional industries, hands have products, there are factories, see micro-letter on such a fire, but also want to try to do micro-credit marketing.

I was just recently on the micro-letter to help my member of Fitness brother planning a salted duck egg sales, mainly he is planning, I just help, but still achieved a good effect, in just more than 10 days, as of May 31 24 o'clock, fitness brother through the micro-letter circle of friends successfully sold more than 800 boxes of salted duck eggs, a box is to sell 58 yuan. According to fitness brother revealed that my side to help him promote and planning, sold close to have 400 cartons of salted duck eggs, accounted for his sales volume of more than half, this data I am still more satisfied.

Fitness brother, Chai Zi member, is also my first member, he sold the mask before, but his own circle of friends very little sales, he is just agent. and salted duck egg This product is his own to promote in the circle of friends, his heart is not too much confidence and grasp, no concrete experience, especially a new product, how to promote in micro-letter, so that everyone to create a purchase behavior, this is very important. At that Ninghai party, fitness elder brother asked me: Chai Gong, I this salty duck egg should how to promote, is there any suggestion?

I first listened to one of his ideas, and his idea was to stay in the introduction of the nutritional value of salted duck eggs, I immediately gave him the negative, I said, salty duck egg its biggest value is not in nutrition, but a kind of emotion and taste, as long as you seize those customers deep inside things, can touch their nerves, reach a deal. In fact, I prefer to eat salty duck eggs, salty duck eggs also have a feeling inside. After my communication with him, and my understanding of salted duck eggs, I helped him to make a simple plan, and I helped him in my circle of friends to marketing and promotion, to achieve such an effect. I think there are several aspects that have been more successful.

First: Digging stories, emotional marketing.

First of all, we think that people who buy salted eggs should pay attention to two aspects, one is the taste of eggs, whether pickled good; the second is to have a certain emotion inside, like our countryside out of the still, 70.80 generations later, a child can eat salted duck eggs that is a happy thing. So I told my gym brother that you're mainly in these two pieces of propaganda. My first time in my circle of friends to help him publicize, sent a micro-letter, the general content is as follows: Do you remember when we were a child of the Dragon Boat Festival eat salted duck eggs? Now, do you still miss that smell? Like to eat friends please leave a message, say love it reason, send out 10 salted eggs. So a micro-letter attracted more than 360 friends commented on the onlookers (more than 200 points of praise), they have told the story of their salty eggs, there is said that because the family eat, only the Dragon Boat Festival can eat salted duck eggs; and some friends say, because of a salty duck egg with her husband, a love to eat egg yolk, a love to eat protein and so on, A lot of friends say like the egg yolk, the oil of the egg yolk, this is a good salty duck egg "standard", and our fitness Brother Duck salted duck egg to do.

That micro-letter, dug up a lot of moving stories, at that time have a feeling of tears, it also shows that the effect of our activities, and confirmed the salty duck egg its selling point lies in emotional marketing. When we also sent out 10 boxes of salted duck eggs to 10 friends, they received salted duck eggs are actively in the circle of friends to share, to achieve a publicity role.

Second: The momentum of preheating, attract attention.

In the circle of friends to sell things, preheating is very important, to create a sense of mystery, so as to attract the attention of everyone, as well as the first in the circle of friends to publish pre-sale, and so on a few days before delivery, these are the momentum. But the hype is very fastidious, the premise of the momentum before you and your micro-trust friends have a certain degree of viscosity and trust, this is very important. If you and your micro-trust friends have little contact and interaction before, people do not trust you, it does not have any effect. This time when our fitness brother was in his circle of friends, I also warmed up in my circle of friends. Before this, I recommended a fitness brother, helped him to bring a lot of friends, so we warm up in the circle of friends when the release, there will be an influence and effect. The day of the sports brother released pre-sale, there are more than 300 boxes of orders, once let the fitness brother's salted duck egg brand, detonated friends circle.

Third: Borrow power marketing, promote fame.

In such a short time to sell 800 cartons of salted duck eggs, if close to the fitness brother a person's strength is not enough, he released pre-sale, many circles of friends have helped him in the circle of friends to share and promote. In the circle of friends marketing, we must rely on friends around, especially friends, have a certain influence people to help you promote. I only helped the gym brother to share two, he brought him hundreds of friends, more than 400 boxes of sales. When I share my gym brother's salty duck eggs, the ads are not strong, entertaining and emotional, which attracts more attention, people have the desire to eat and buy.

And when I'm sharing my gym-brother's salty duck egg, and not directly to his micro-signal released, but wait for a lot of friends point Zane Comments after I unified reply, such a reply will be more than directly in the micro-letter good, played a second propaganda effect, and will not appear so strong advertising.

Four: flexible and changeable to meet the demand.

In the micro-letter to sell things, unlike Taobao, the systematic process of operation, micro-letter is entirely by artificial to complete, a communication, a single, very hard and cumbersome. The second time I was in my circle of friends to help gym brother to share, helped him to increase the speed of 300 friends, a promotion, immediately have a lot of people consultation and purchase, can be said to receive a single, he told me to help his promotion, he did not stop, that day just came to Dongguan to attend my opening ceremony, in addition to the plane, Other time in the receipt of orders, can imagine, this is what the situation, once I sell salted duck, also encountered this situation. Because some customers do not pay treasure, do not use micro-letter red envelopes, there is a friend called 8 elder brother, is also my fan, he said no Alipay, to fitness brother charge line can not, fitness brother said yes, bought two cartons of salted duck eggs, total is 116 yuan, a one-time charge of 150 yuan, and more than 34 yuan, Then the fitness brother and he charged him 30 yuan. As one goes, they also establish a good relationship, to achieve a strong relationship.

Fitness brother for the convenience of everyone, you can make use of a variety of payment methods, such as AA payment, bank card transfer, micro-letter red envelopes, Alipay, and even electricity charges can be.

In the micro-letter on the list, we try to meet the needs of customers, each micro-trust friends as your good friend, serious service, patient answer, only in this way, people in the receipt of your products, will be happy to help you in the circle of friends to share.

The fitness brother is the first project that our members have tried, next time we will select our members of the good project to operate, in fact, there are many imperfections, because the time is too short, the other products are manufacturers ready-made, we can only on the basis of existing marketing, there will be certain limitations. In short, in the circle of friends to promote products, do not forget to preheat, borrow power, interaction, demand these several key words. Each product his demand point is different, marketing point is also different, believe me this article can bring a little inspiration to everyone, more or need everyone to practice.

Wen/Chai Gong