Promotion skills of yueqing talent Network

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Preliminary completion of a site design and construction, just the beginning of the business site management. In order to truly play the role of a site, we should be based on the site, in the online network to carry out long-term and effective promotion work.

1, the use of traditional media; At this stage of China, the influence of traditional media is still far greater than the network, especially for the domestic site, television, newspapers, magazines and other media effects can be said to be immediate, which is why so many sites like hype ——— by attracting media, In particular, the attention of traditional media has achieved the role of propaganda. Enterprise website promotion, should be integrated in the whole enterprise propaganda work, in all advertising, exhibitions, all kinds of activities should be in a significant place in the company's Web site, and do appropriate introduction.

2, the website propaganda into the daily work; In addition to these advertising campaigns, there are also a large number of daily work needs to be done, to add to the Web site: envelopes, stationery, business cards, handbags and other office supplies, corporate building modelling, corporate banner, corporate signboards, public signage and other external construction environment; such as the internal common signs, shelves and other means of transport, the company's employees of clothing and apparel, a variety of product packaging, the company's usual gifts on the company's various printed publications ... To take full advantage of these promotional tools, we actually need to take this factor into account when designing the company's CI (Enterprise Identification System), which is actually an essential element of CI design.

3, the use of the network, the most attractive place is that it greatly reduces the cost of information dissemination and acquisition, and the use of the network to promote a wider range of radiation, which is particularly attractive for export-aimed enterprises. Network promotion of a number of specific methods, the main has to login search engine, using a variety of forums, discussion groups, the Yellow Pages, the use of targeted mailing lists and so on. But as we said in the previous articles, corporate Web site and provide information content of the site (ICP), because of its different starting point, the target visitors are also different, enterprise site generally more targeted, it is not the pursuit of PageView (page reading number), but the actual benefits for the enterprise, such as industry visibility , number of orders and so on. Therefore, the enterprise site in the promotion needs more emphasis on "targeted", including geographical and industry. For example, a major export-oriented enterprises in Southeast Asia, then its online promotion strategy should serve the entire enterprise, registered Leqing Talent Network (www.35mi.net) search engine, in the forum, the supply and demand site message, directional mail or, to the South-East Asia as the focus, although the network itself is not divided into regions, But our visitors are geographically different. For example, a professional machinery and equipment enterprises, its promotion is more targeted, it can be in some "professional" engine registration, in the "professional" supply and demand site message, with similar or adjacent industry sites to establish links, the release of professional mailing lists and so on.

4, the collection of "targeted" site from the above we can see that after understanding the basic network promotion method, an enterprise site's online promotion work first needs to do is collects "the target" the site, including the engine, the forum and so on, this and we in the traditional media advertising is actually the same ——— to collect media information, and analyze which magazine, which newspaper, and what TV program is more appropriate.

5, understand the propaganda influence of each site in the collection of a large number of targeted sites, and then through the actual * to understand the impact of each site publicity, sorted out in various promotional sites on the frequency of distribution. The following work includes: The daily letter timely reply, the establishment of user and potential user database, according to the database to publish mailing lists, strengthen the contact with these users. Talk so much, look very complicated, but in fact so four words: "To determine the direction of publicity, collect promotional sites, regular release of information, do a good job follow-up." Of these, the most time and effort is actually "collect site" This step, and like "regular release" and "follow-up work" can be through a number of software tools to automate. Finally, to emphasize that for any enterprise, advertising, marketing must revolve around the enterprise's products and services, no products and services are constantly improving, all publicity will only be "less than"! For the corporate site, "Let our users and potential users know" is enough.