Public offering fund industry management company and electric business negotiations, to achieve "Tianhong leap"

Although Alibaba's investment in Tianhong fund matters has not yet settled, but its demonstration effect has already begun to appear. "The first financial daily" recently learned that the public fund industry more than the management companies are in with the major electric dealers to negotiate, to win the power of the shares, to achieve "Tianhong leap".

Want to win the electricity dealer to buy shares

Last October, after the balance of the whirlwind swept the north and south, the outside world expected Alibaba will be in the days of the Fund matters surfaced. According to Nem Mongjun's announcement, Alibaba will inject 1.18 billion yuan Xiangtianhong fund, in exchange for 51% days Hong Fund shares. According to Tianhong fund related personage discloses, the current Alibaba shares the matter is taking the related process.

Although Alibaba's arrival in the days of the fund has not yet settled, but its demonstration effect has begun to appear. "The first financial daily" reporter recently learned that a public offering fund in Beijing is currently communicating with the major electric platform, hoping to introduce these electrical dealers into the company's shareholders. "It is better to communicate with one product than to solve the shareholder problem and make it our shareholder, and many things are no longer a difficult process of cooperation but internal matters," the person said. "The person revealed that the company's internal major shareholders have agreed to give up their shares, but for the specific introduction of the electrical business process, whether such as Alibaba into the day Hong Fund through the increase in registered capital, or the direct transfer of large shareholders, the person did not disclose details."

Negotiations with internet companies such as electricity dealers are a difficult process because of the fact that there are too many thresholds for two of companies with disparate attributes, the people said. And the "First financial daily" reporter also learned in the interview process, there are already a number of companies in the communication with the Electric Company, the purpose of communication is not only before that simple product cooperation, more shareholder level of deep-seated cooperation issues.

"Tianhong fund in such a short period of time to become the largest public fund industry, rather than rely on the balance of treasure, rather than Alibaba's full support." "A large public offering fund executive in Shanghai said earlier in an interview with the first financial daily," the industry has previously speculated that Alibaba may enter the Tianhong fund to become its shareholder expansion in the financial sector development plan, did not expect so quickly. ”

The difficulties of its own electric trade route

Why do fund management companies throw hydrangea at internet companies such as electricity dealers? It is not only because of the success of the fund, but more in the internet era many public offering fund their own electric trade routes difficult. "One of the South's public fund sources said to reporters.

In fact, in the interview process, the reporter found that although the major public fund management companies are in succession to set up the electric business sector has even been operating for a long period, but the effect is not ideal. Shanghai, a public fund management company insiders have disclosed to our correspondent, the company spent a lot of human and financial resources to build their own electric business sector, but the results of the sale is far from reaching the previous expectations. "The internet age is about the platform, whose platform has a large number of audiences, it will become the best entrance." The person said, "Public offering fund management company's own electric business platform is obviously difficult to match the big electric dealer platform, even Taobao shop, on-line so long also hard to say success." ”

Indeed, many people in the industry view, the current Internet finance for public funds is still in the initial stage, and this phase of the salient feature is to rely more on the traditional bank sales channels to the Internet, to achieve the rapid expansion of sales scale, so as to achieve scale growth.

The other reason is that the current cooperation with the electrical business in the process of public offering funds in the position of serious asymmetry. A public fund person told reporters that at present all the Internet financial products, public offering funds in the negotiations with Internet companies are too few chips, "the so-called product design has been entirely dependent on the attitude of Internet companies, the other party has almost a veto power." The person said, "The other side has a large number of user support, which makes it very strong in the negotiations." And once an internet company becomes a shareholder in a fund-management firm, that situation will surely improve. ”