Pull domestic manufacturers to "join" LG this year to promote the large-scale OLED TV

It seems that LG on OLED TV is iron heart to accelerate the popularity.

Yesterday (April 2), LG in Beijing unveiled this year's OLED TV in China's listing strategy, will be the OLED TV promotion, while increasing advertising, through the entire channel to promote products to the three or four-line market.

At the same time, LG also pulled the Changhong, Skyworth and Konka and other domestic manufacturers "occupation", will work together to accelerate the popularity of OLED in the Chinese market.

Home appliance industry expert Liu Buzhong to the daily economic news reporter, said, from the action of LG, you can see that in the OLED field is indeed in the world's leading position, from prior to the first release, to the current price promotion, LG intentionally has been the Samsung company, in the next generation of display technology on Samsung to overtake the curve.

Liu Buzhong said LG's price reduction in China was an indication of how important the Chinese market was, because LG needed Chinese TV makers to "sedan" to promote the popularity of OLED television, and LG also needed to find a market for its OLED panels.

Accelerated Universal OLED TV

Although there are nearly one months to "51" Labor Day, but the major TV manufacturers can not wait, ready to fight. LG is no exception, but this time on behalf of LG's debut is OLED TV.

LG Electronic Black Power Division of Marketing Minister Xi Qinhua told the Daily Economic news reporter, in the "51" period, LG will be the OLED TV promotion, any purchase of OLED TV consumers will give LG's curved OLED mobile phone.

Last year, LG and Samsung launched OLED TVs in China, but at higher prices. LG released the world's first 55-inch curved OLED TV--55ea9800 last year, when the product was quoted at $15000. In February this year, the price of the TV fell by half, just 7000 dollars, converted into RMB about 42,000 yuan, the price for domestic consumers still higher.

Does LG's announcement of a sale of OLED TVs in China make a big adjustment to prices? Xu Jin did not disclose the specific price range to reporters, but said it would not slash prices.

At the same time, LG also announced the increase in advertising efforts, using the full channel strategy coverage line and offline, in addition to first line second line market, but also through distributors and store channels into the three or four-wire market. Xi Qinhua said that this year will continue to enrich and expand the OLED TV product line, accelerate the popularization of OLED in China.

Hisense Push uled to challenge oled/

In yesterday's press conference, in addition to LG company, there are domestic television manufacturers Changhong, Skyworth and Konka company figure. Last year, after LG and Samsung released OLED TVs, domestic color TV makers joined the group at the end of the year. Skyworth, Konka, Changhong and other well-known brands have launched their own OLED TV products.

It is understood that at present Skyworth, Konka, Changhong and other enterprises OLED TV from LG Wrgboled Technology. At present, LG production of OLED panels in addition to the supply of LG, also supplies Skyworth, Konka, Changhong and other domestic TV manufacturers.

Bai Zhiqiang, general manager of Changhong Multimedia China Marketing Center, said it would choose 20 cities in April to cooperate with LG in the OLED TV.

Liu Buzhong said LG's price cuts in China illustrate the importance of China's market, which is also because LG needs Chinese TV makers to "sedan" to promote the popularity of OLED television, otherwise only by LG's own drive is limited, and LG also need to find a market for their own OLED panels.

It is noteworthy that shortly before, Hisense in Shanghai launched three 4KULED (ultraled abbreviation) TV new, High-profile challenge OLED TV. Hisense believes that the uled TV application of new backlight technology, in color saturation, contrast, brightness is not the output of OLED.

But many people in the industry believe that Uled is simply a super LCD TV, but the improvement of liquid crystal technology, is not a new technology.

"China's household electrical appliances enterprises in the world does not define the right to speak, whether LCD, plasma or now OLED, and if there is no company to accompany you to play together, relying on a company to promote the inevitable will lead to failure." "Liu Buzhong believes that if Hisense just put uled as a short-term transition product is possible, but as the direction of future exerting force, should pay attention to avoid the same Panasonic in the field of plasma television failure."