Qin: Dancing with the Donkey

Tianbao 15 years (A.D. 756) June 14, Datang Emperor Longji is exhausted in exile in Shu Road. Day will line twilight, Jia pause in Ma Ming, dealers suddenly mutiny.　　They killed Prime Minister Zhong, and asked the emperor to execute his favorite concubine Yuhuan. That year Yuhuan 38 years old, a damask murdered her, also murdered the Emperor's last Love. Since then, the emperor has only long hated the pathos and sadness. "Mandarin Duck tile Cold hua Heavy, jade quilt cold who with?" "If it is not the whole Tang poetry in the name of a palace Shaok, perhaps accompanied by Yang Yang Sweet together with a stunning secret." The first palace word said: "Xijinqianhua wash out according to abundance, rain lotus leaf bead difficult to stop." Dark Clothing Donkey-hide gelatin refused to say, but said born for June Rong.　　"It implies that Yang is not congenital creamy skin, but through long-term dark-hide gelatin to maintain their appearance, and then won the great Tang Tianzi father and son two generations of thousands of grace."　　This is a story that Qin most relish. Qin is Donga donkey-Hide Gelatin Co., Ltd. (hereinafter referred to as "Donga gelatin", 000423.SZ) general manager and state-level intangible cultural Heritage Donga Donkey-hide gelatin production technology representative inheritors. The company he runs has compiled a "donkey-hide-gelatin Shang surprise", the story of Yang Yang, is a very surprising page. It has political, love, betrayal, war and other "surprise" elements, successfully put donkey-hide gelatin into a classical tragedy.　　Through the narration, Qin the tragedy into his own comedy. The qin of youth on the donkey's skin has many comedic ingredients, both his character and his experience.　　October 1974, 16-Year-old Farmer Qin (he likes to something called 17 years old) recruit to Donga donkey-hide gelatin factory to do temporary work. This is a factory founded in 1952, is the country's first state-run donkey-hide gelatin factory.　　The previous more than 2000 years, Donga Donkey-hide gelatin has always maintained a family workshop-style manual production, and has been adhering to the transmission of male and female technology heritage model. Qin was just an apprentice.　　He knew that donkey-hide gelatin was made from the skin of donkeys, in addition to his ignorance of donkey-hide. He did not know, Yang's donkey-hide gelatin was contained in the "Shen Nong's Materia Medica Sutra", which originated in the Warring States in the Qin and Han Dynasty Pharmacopoeia as a top grade. Since "Shen Nong's Materia Medica" to drop, donkey-hide gelatin has been regarded as nourishing top grade, and even became a "nine tributary glue."　　Ming Lishizhen wrote "Compendium of Materia Medica", directly to the donkey-hide gelatin as "saint", said "donkey-hide Gelatin," the classic, taste gan, sexual flat, non-toxic, "long service Qingshenjianfei Yiqi." He also did not know, donkey skin made of medicinal plastic, all over the folk name different. Jiangsu and Zhejiang, Shanghai is used to call Chapi, Hunan area more than opened gum, only Shandong Donga out of the glue, since ancient times called donkey-hide gelatin. The southern Liang hongjing in "Shen Nong's Materia Medica by Variorum" explained: "Donkey-hide gelatin, out of Donga, so Yue Donkey-hide gelatin." "Qin's master is called Liu Chang, an old pharmacist, he is the seventh generation of Tong Xing Tong descendants." By coincidence, Qin naturally became the family founded in KerryQing five years (A.D. 1800) Donga Donkey-Hide gelatin Counterfeiting Fang's eighth generation descendants, also became has the complete inheritance record the eighth generation of donkey-hide gelatin production descendants. He followed the master to learn a full set of plastic techniques. A set of techniques down, less four or five months, more than a year. He was young, he was small, he did not move dry donkey skin, first from the skin wash and bubble to learn.　　He and master together the acquisition of donkey skin soaked in the bubble in the pool, until the donkey skin dipped into a simple washing machine to stir wash, and then hand the donkey skin on the donkey hair scraping, and then carefully dry their collection, waiting for winter to come. After winter comes, the story of the glue begins. Master will lead them to the donkey skin with guillotine to a small square, soaked wash into a large wok, after cooking, Qin they want to rub skin. The skin of the donkey rubbed clean and went into the skin procedure. A piece of donkey skin was turned into juice, master secrets and the heat of the master this time seems particularly mysterious. Next is the plastic, gel, cut gum. All gelatin are cut into a small double, 16 pieces of donkey-hide gelatin just one catty. Next is the drying gum, and then packing, return box, and then drying gum.　　A box of plastic block is heavy, Qin at that time can not move. A long time later, Liu Chang to impart the secret law of the Qin rubber.　　Qin Remember the master is also a small man, he was young and small, staring at the pot, they both apprentice to play diligent, clever advantage, did not bad. "The conditions were extremely hard and the cauldron was exposed and smoky. Because of steam, winter is particularly cold. We live in this environment. "He cherished this difficult job," This is my first step from the countryside to the city.　　Over the year, Qin from temporary workers to apprentices, from apprentices to monitor, then to chief, assistant to director, Deputy general Manager and deputy general manager. Finally in 2006 after entering the factory, Qin became general manager of Donga Gelatin. He began to stand in the middle of the stage and give orders.　　Before he dong Gelatin into a legend, he first Littleshenyang himself. The flesh of the donkey on the skin of the Chinese lunar Winter solstice. For most Chinese, this traditional solar term is no longer so important that people even forget how to commemorate it.　　But for Qin, it was his most important day of the year.　　That day, as a non-genetic and Donga donkey-hide gelatin general manager, Qin will be at the midnight, in Shandong Dong Square west of the donkey-hide gelatin pavilion, in the quaint "and a" music, led the old rubber workers ritual king. After the arrival of the midnight, he used a bucket of water from a well, with a pole to pick the rubber pot next to the gold. 8 Old rubber workers with the water, fetch poured into Jin Yu. Qin hand hold the torch to go to the smelting pot under the light pan wood, when Sanchi burning up, donkey-hide gelatin---Nine tribute gum refining on the official start.　　As a symbol of witness, notary staff will be in the nine tribute to the production line of the craft side of the site notarization. For several years, the annual Winter Solstice, Qin will be in "and a" accompaniment of ignition. "And one" is hisRitual action tailored to the ancient music, "nine tributary Glue" is he and finished rubber masters to search out the "intangible cultural heritage." Qin said: "In the Qing Dynasty, the winter solstice this day, the emperor will send four products to Donga, the producer of donkey-hide gelatin." This gum is called Nine tribute gum, also called Nine days tribute gum, because it is in nine dynasties are tribute. Make nine tribute glue to take water at the winter solstice. The production of technical heritage people, specially with the master of this batch of gum winter nine tribute glue, because of time and scarcity, the value is higher. "Collation of National Intangible Cultural Heritage Reporting data, Qin They found nine tribute gum production methods, technology, time, place, raw materials are very exquisite, historical materials are very detailed." "To protect it, we restored it."　　"Donga Gelatin is the third batch of state-level intangible cultural heritage on June 11, 2009, and Qin has since become the only representative of the Donga-gelatin production technology. From that year onwards, every winter solstice, Donga gelatin will start a "winter Festival and Chinese donkey-hide gelatin culture festival" to "top grade" and "Saint" to carry out a massive commemoration and remodeling.　　Qin said that the aim is both radical and "return of donkey-hide-gelatin value".　　Qin has 3 apprentices, their products over the years a pass rate of 100%, over the years the highest quality product rate ranked the most forward. Today's Donga donkey-hide gelatin, technology, equipment innovation throughout the company, but they can not replace the drying gum, glue the traditional process.　　Straight fire rubber cauldron changed, because does not conform to GMP (drug production Quality management standards), but the tradition has infiltrated into each piece of plastic. Donkey skin on the "Return of value" since July 29, 1996 in Shenzhen stock Market, "Donga Donkey-hide gelatin" has always been a widely watched stocks, but at that time Donga donkey-hide gelatin and the capital market, such as warm swallow, dangling, neither the discovery of value, but also a few risk-free hints.　　"Value" is a strange noun.　　In September 2004, China Resources group, through the increase of capital and shares, the establishment of a joint venture to become the first major shareholder Donga Donkey-hide, in fact, control the listed company. The arrival of China Resources has not changed the Donga donkey-hide gelatin stock trend, change its fate, is the SFC chairman Shang Fulin.　　At the end of April 2005, he launched a share-splitting reform, which ushered in an unprecedented bull in China. When Qin was a general manager in 2006, some fund managers visited the company. They asked a lot of questions, both strategy and strategy, but they didn't get a satisfactory answer. They questioned: "You say this set, how with Liu (former chairman Liu Weizhi), chapter General (former general manager Zhang) said all the same ah?" "Qin Way:" Our strategy is long-term, how can it be different? They retorted with some disdain: "What you say about cultural marketing, the return of value, we all know." What is this? It's a total bluff! Qin not speak. He knew that the fund managers wanted him to give a 30% per cent annual performance increaseConnaught, but he did not say. "I am 100% sure, but I will not say." "I care about the long-term development of the company, they are more concerned about the short term," Qin said. "A few years later, or the fund managers to the company inspection, see Qin said:" You really not fooled. What you say is true. "As the company moves forward, the higher the stock price, the less Qin the fund managers are." He feared that the other party was too quick to make a profit, which would interfere with the company's operation. Sometimes they will have a dispute at the shareholder meeting, his answer is only one sentence: "To Donga gelatin, in the end is you care more or I care more?"　　The fund managers were silenced. But they still call him from time to time, or go to Donga to investigate him. Not only did they research the company's development, they also surveyed his body. They said, "You can't have any problems with your body." Qin said: "There will be no problem, I eat peach Huaji every day."　　"Peach Blossom Ji" is a Donga of donkey-hide gelatin, a kind of health food similar to "solid Yuan ointment". Almost 10 years ago, Qin experienced the special value of gelatin. At that time, he went to the annual spring Festival to some retired old workers. The old people experienced natural disasters and famine, but every time he went there he found them in great health. He asked them: when natural disasters, do you eat gelatin every day?　　They said: There is no food at that time, of course eat gelatin every day. Really let Qin found gelatin "value", is an accident. At that time in order to declare the intangible cultural heritage, Qin they organized a large number of historical materials.　　He found an interesting piece of information. "In the Ming Dynasty, the catalogue of business history recorded in detail the commercial circulation of donkey-hide gelatin." Donkey-Hide gelatin at that time every Jin tax six cents, according to the tax practice at that time, the circulation tax accounted for 1/20 of the sales, the calculation of donkey-hide gelatin price is roughly 322 cents per Jin, converted to now equivalent to 4000 yuan per Jin ~6000 yuan. Qin after taking office for himself set a goal, through cultural marketing to achieve donkey-hide gelatin "value return", now he finally found the "Value return" road.　　One visitor described Qin as "no longer sit still, excited to walk up and down the room". He began to organize the history of the donkey-hide gelatin, doctors and scholars of the past generations of the evaluation and description of donkey-hide, and all kinds of anecdotes and legends. They really found some good things, both Zhu Xi advised their mother into the letter of donkey-hide gelatin, but also Zeng Guofan to send donkey-hide gelatin for the old mother's birthday legend.　　Some of them turned into the donkey-hide-gelatin culture historical materials, and some became "donkey-hide gelatin Shang surprise". In collating historical materials, Qin They also got other surprises. They found that the medical prescription of donkey-hide gelatin has more than 3,200 prescriptions, and more than 200 creams and more than 200 therapeutic prescriptions.　　They print these things into a book, to consumers, so that they can not only know why donkey-hide gelatin and the efficacy of donkey-hide gelatin, but also know how to enter the clothing. The "value return" brought by cultural marketing is reflected in the stock price. After 2007 years of stock market "roller coaster", since 20November 5, 08, the stock market bottomed out, 2.5 time, "Donga Donkey-Hide gelatin" the highest rise nearly 400%. "I love that so gentle donkey" since 2010, Donga Donkey-hide gelatin has been on the factory has been a number of rubber block price.　　January 6 This year, they also issued a notice, announced that "donkey-hide-gelatin block ex-factory price increase of not more than 60%"; The reason for the price rise comes mainly from "the domestic donkey's annual decline in the livestock, donkey-hide the main raw materials are increasingly tense, acquisition prices rising." For years, Qin has been a headache for the origins of donkey skins. of every 10 donkey skins in China, 9 have been refined into gelatin blocks.　　But more and less donkey skin, the price is more and more high, Donga donkey-hide some overwhelmed. The faster the process of industrialization in China, the more cramped the donkey's role becomes.　　In addition to eating and medicinal, donkeys have almost disappeared from China's roads. "We have calculated the number of donkey herds to 2030 years, if not timely intervention, there will be no donkey skin available." To ensure the existence of donkey-hide gelatin, the only way is to raise donkeys.　　Qin said they found a shortage of donkey-skin resources in 2000.　　Build a base and raise a donkey. "We began to use the donkey from the service to the transformation of goods, such as cattle, chickens, pigs, like to carry out the base of breeding." 2002 we began to concentrate on farming, we grow corn stalks, and then make livestock feed ourselves. Cost is high. "High cost is only one of the reasons, there is another reason: The donkey is not a social animal, in order to mate, the male donkey will be a life-and-death fight."　　The war for reproduction is the last thing Qin want to see. In addition, Qin also found that the light of the donkey can not move the entire industrial chain. "Donkey skin accounts for only 1/10 of the donkey's worth, most of it is meat." With, hair? If there is no meat, which skin? Qin said, "to rely on meat to pull the market." Donkey meat has a better eating tradition. The heavenly Dragon Meat, the underground donkey meat, has the widespread foundation in the folk. We're going to eat a market. However, their field outreach has encountered obstacles. The biggest obstacle comes from the local governments, who want to get the revenue-generating projects, and the donkey is a farming project, unable to create a lot of revenue. Some local officials complained: "We give you land and provide ancillary services, but do not get any benefit." Later Qin they simply withdrew the land of a few government grants. He told The local officials: "Donkey-hide-gelatin is to keep the development of donkeys, not occupy government resources, nor occupy land resources, this is a benefit-benefiting project." "Slowly, Donga donkey-hide gelatin in Xinjiang, Inner Mongolia, Gansu, Shandong, Liaoning and other land set up 13 donkey base." His "flesh-seeking" ingredient strategy began to work. State Securities in a research report said: "The company constantly improve the donkey product industry chain, promote farmers to raise donkeys, and then through the control of donkey skin resources to seek pricing capacity, the value of donkey-hide gelatin is accelerated trend." "July 2010, aBatch of college students to work in the company, in their training, he told the 66 young people: "Life is like mountaineering, many times, the distance to see the goal, seems unattainable, in fact, every step forward, but also to the goal of a step closer." He climbed the mountain for almost 40 years and spent his youth on the donkey's skin. Now he has injected all his hopes into the donkey. Like a poet Yeme, he loved such a gentle donkey.　　He was willing to spend the rest of his time dancing with a head of a black donkey.　　6000 Yuan According to the Ming Dynasty historical data projections, the donkey-hide gelatin price is roughly 322 money per Jin, converted to now equivalent to 4000 yuan per Jin ~6000 yuan. 400% After 2007 years of the stock market "roller coaster", since November 5, 2008 the stock market bottomed out, 2.5 time, "Donga Donkey-Hide gelatin" the highest rise nearly 400%.