Quality is the road to the breakthrough of the electric business

Low price has always been synonymous with the electric business industry, compared to traditional business rely on the commercial area to gather popularity, the electricity industry to use prices to win the hearts of people. With the development of the society, more and more electric business platform appears, the price game becomes the means of competing for position among each platform. China's electricity industry through the recent decade of development, the price dispute has tended to transparent, stable, the electricity quotient between the same price is no longer the leading consumers to choose the Internet shopping platform of the primary factor.

In the marketing strategy of the electric dealers gradually homogenization of the present, all parties are trying their best to break through the Red Sea of price war. At this time, shopping behavior is the most essential factor: the quality of goods and services, the surface, become the parties in the price of wartime must consider the important factor. After all, in the absence of obvious advantages of price, quality problems have become the primary condition that affects consumers ' desire to buy.

Mr. Zhou, who lives in Shijingshan district of Beijing, as a standard of the North drift, compared to a kilometer outside the supermarket shopping, more money and more convenient online shopping has become an indispensable part of his life, but some of the clothes bought in the net, but he was very depressed, because of the greed for the cheap, From some merchants to buy back the promotional goods, although the price is low, but with the business in the site to display the image gap is great, and because it is promotional products, in the Merchant's "disclaimer", but let Mr. Zhou only dumb swallow coptis. In the communication with reporters, Mr. Zhou said: "This kind of business by selling the shoddy behavior of their own past has also experienced a lot, although it is because they have some advantage of the idea, but the business of this behavior really make oneself very chilling, and although know that this is a business in mischief, Often because of a variety of reasons can not make a complaint to protect their rights and interests, can only consider themselves unlucky. ”

Reporter found that this situation in today's electric business industry, there are always some businesses will use the electric business platform in the control of the settled business loopholes to fish in troubled waters. This kind of behavior not only damages consumers ' rights and interests, but also causes great harm to the brand value of electric business platform.

Reporter in the investigation found that the number 1th Mall as a new electric platform, although in the platform scale, sales performance than the industry leader of the cat, Jing Dong and so on, but it in the pursuit of goods and service quality, but there are a lot of desirable place. Its own to the settled business of a set of near-rigorous audit and monitoring procedures to ensure the maximum maintenance of consumer rights and interests to consumers the most assured consumption experience.

Haier refrigerator For example, in the 1th Mall in July promotional activities, only 3 days to refresh its previous sales record. And in such a large number of users, intensive consultation, orders, purchase behavior, the 1th Mall platform and brand operators are comfortable and smooth. On the one hand, sufficient supply to ensure that timely delivery without fault, on the other hand, perfect after-sale to reassure every user. Behind this is the 1th Mall high precision monitoring management and the choice of high-quality suppliers such as Haier to achieve the effect of cooperation. This excellent choice in the number 1th mall abound, but also 1th mall in such a short period of time in the industry to achieve the most fundamental reason, is 1th Mall "Quality Department store" The concept of interpretation.

In this case, 1th Mall, a person in charge of the current electric business industry phenomenon with reporters said: "1th Mall has been adhering to and adhere to IS ' quality department stores, Online optimization ' concept, for this we have a very strict demand for ourselves and the merchants, whether the quality of goods, or quality of service, are striving to achieve the best, at the same time to ensure that prices, consumer rights and interests as the first requirement, so that consumers can get the best shopping experience and after-sales service, based on quality, relying on services, from every thing to do, from every piece of Commodity to start, in the industry to establish their own brand value, to become consumers assured service platform. ”

The author in the collection of many of the recent 1th Mall in the July promotional activities of consumer feedback, the number 1th Mall is indeed in the fulfilment of their commitments. This is also its rapid in the electric business industry firm footing and steady development of the most fundamental guarantee.

Electric business industry in the rapid development of the same time there will be a lot of problems, but if a business in determining the most fundamental quality of life and death of the loss of insist on, doomed to be eliminated by the market. Especially in today's price is no longer the consumer to choose the most important factor of the platform, "quality wins", is the electric dealers in today's increasingly competitive industry breakthrough road.