Quickly improve the site user experience practical skills

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Effort to create user experience, this is the enterprise search engine marketing success begotten. We do SEM, is nothing more than the pursuit of a considerable return on investment, but the ROI does not equal to the high exposure of advertising, high clicks, the key is the site's single conversion rate. How to improve the conversion rate of the website? The user experience will be the core link that you should not overlook. Today, the small spell on how to quickly enhance the site user Experience 5 practical skills, but also a small effort to study and learn SEM experiences, I hope that you can help.

Is your Web page open fast enough?

Web page response speed is the most direct factor that affects the user experience. Small spell that only the "second kill" level of the Web page to open speed to get the user's favor. Although there are some ideas that the Web page does not normally open faster than 10 seconds, but for users, there is no patience. Small spell before made a mistake, in a website head added according to the user IP Jump City function code, the results of the day the site jumped out rate than usual 30 points, think about all feel terrible. In addition, from the angle of SEO analysis, the slow speed of the Web page will also affect the search engine spiders crawl on the Web page, it is likely to robot crawl to half, will be due to your "snail" response speed and forced to suspend, thus affecting the site's search engine performance.

Website open Slow Reason and solution:

1) A lot of times, in order to save the promotion cost, some Semer chose the cheap and unstable virtual host or server, resulting in the site often "jam", suggest spending some money to get a good server, save money to the point of the province;

2 server-side to open gzip compression, compressed your ASP, PHP, HTML, shtml files, although it will occupy a certain server resources, but the Web page compression rate of up to 75%, the tradeoff is very cost-effective. Generally speaking, open gzip compression, the Web page open speed significantly improved, is very conducive to enhance the site user experience;

3 regional differences, telecommunications users to open Netcom's station, the speed naturally will not be very fast, the proposed Web server broadband to choose good, such as single IP dual-line access is very good;

4 The site's own technical problems, the program's running bugs often lead to frequent errors in the site or read database errors, suggested that the Web site technicians should be good, and strive to improve the efficiency of program operation;

5 dynamic or pseudo static Web site, because it involves reading the database, will certainly occupy a little time, especially in the site database pressure is particularly obvious, the proposed site to take static HTML generation mechanism, such as the use of the current popular CMS system to build a station is a good choice. Focus on user experience design;

We evaluate the quality of a website, not how beautiful it is or how ugly it is, but whether the site has value for users. For the Drudge, the 14-year revision has won the recommended traffic after Google, although its web design seems to be "out", but the Americans like the handsome guy; and the user experience design of Apple's China website is a master level, The excellent design not only lets the user "feast the Eyes", but also lets the user have the intense purchase desire to Apple's product, although its price is nearly luxurious, but the private does not affect people's purchasing power.

There are many websites, but it is difficult for users to experience the design of the shadow. The "cottage" carried out in the end, copy, copy, when is the end? Users open 10 of the same industry site, are similar to the design style, always aesthetic fatigue Bai?! And those who carefully designed, and strive to do a good user experience site, always the best choice for users. This also generally reflects a phenomenon: the big stations are very nourishing, small station can not live. Small spell that the user experience design is the soul of the site operation, spending some money, spend some energy, from the user point of view, to create a beautiful and practical site, why not?

Don't let the ads "scare" off the user

After "Let Bullets Fly", "let advertising fly" continue to sweep the major SEM rankings. We invest a lot of money to do sem, nothing more than to obtain a substantial return on advertising investment. We make every effort to implant ads in the site, frequent pop-up dialogue invitations, mandatory to allow users to collect, we racked our brains, hope that more ads can appear more, expect users to click, click ... In fact, as long as you think appropriately, you will understand that you are also your difficulties, the user is understood. But what does this have to do with users? Users have every reason to give up your site! Because, to the user, the search engine offers too many choices, too many ... So, do not want to profit easily to provoke users, advertising is not not to vote, just-advertising position, window frequency to be reasonable, should not affect the user's normal browsing Web page, until the "scare" run them, you dejected.

Du cheat user behavior

There is a very interesting phenomenon: My site has users interested in content, and, I have enough reason to believe that users will click on it. So, in the user clicks, first to a good advertisement, a not enough, to a chant? or simply to do a pseudo link, as long as the user clicks on the ads OK, which in some download stations is not uncommon. Through this phenomenon, it is not difficult to find: the user is indeed you "fooled", "play", you also earn enough of those ads click Fees, however, you have not thought about a bit? After the "pit" once, will users come back to your site? You will inevitably be the user "greetings"? Small spell that The website that cheats the user behavior is not mature, also will be eliminated by the Internet. Because, cheating user behavior--it is immoral in itself, how to talk about user experience?

Good website content Construction

No matter from the website operation or the website optimization angle, completes the website content is the most important. noncommittal, search engine is just a website "ordinary" visitor, how to attract it, keep it, is each semer need attentively to study the focal point. Small spell that good site content construction, is in line with the search engine and user preferences. At present, more popular "pseudo original" type collection, more famous like the locomotive collector, in addition, some content management system also takes the collector, such as dedecms, in a sense, the site collection does save a lot of time and money costs. However, these "cottage" content for the user is what? Even some collected articles are garbled, or to fake original toss "unrecognizable", users simply do not have the means to read normally. So, this type of site is not a lot of user experience to talk about, not to expect to be able to convey your marketing ideas to users, because before that, users have chosen to give up your site.

Believe that do sem all know Google Analytics, it is a free and very powerful site user behavior analysis tool. Through Google Analytics data reports, the number of visits to the site, browse volume, page per visit, bounce rate, average site stay, the number of new visits, visitor loyalty, click Mode, hot content, in-depth analysis, the most common target pages, The most common exit pages such as user behavior patterns at a glance. Looking at these intuitive flow data, is not to find ways to enhance the site user experience it? Google Analytics, can make your advertisement more accurate, marketing plan more controllable, further, improve the website user experience, improve the website conversion rate is not difficult.

Okay, 10 days. The sixth day of SEM: A quick upgrade to the site user Experience 5 tips on this. As the saying goes, the water can carry a boat, but also to overturn the Web site as a "boat", then the user is "Shui". In search engine marketing, only committed to enhance the site user experience, in the near-brutal Internet competition to stand out, laughing to the end. Of course, creating a website user experience is also the pleasure of website operation.

This article by the search engine marketing-small spell blog (http://www.xp-sem.com) writing, reprint please specify the source!