"Xinhua News Agency released" the client formally launched

Xinhua News Agency, Beijing, June 11 Sports Bully (Reporter Wang Yong) Brazil World Cup unveiled the war just to be kicked off, while competition in the Chinese media far away from mainland China has long been in full swing. In such an era of mobile terminals, the media's competition with hundreds of millions of people is ever more competitive. Various influential media outlets have developed their full media strength and competed in the World Cup in Brazil.

On June 11, "Xinhua News Agency released" the client formally launched, timely and comprehensive coverage of the grand occasion of Brazil World Cup to the public, the focus is not to broadcast the World Cup to the public, but for the public to read the World Cup.

In Brazil, Xinhua News Agency owns a huge media coverage of 49 people, and the number of certified journalists occupies almost half of all Chinese characters and photo-licensed journalists. Every match, every team, every pre-match training, every press conference after the match, there will be Xinhua News Agency reporters on the scene, for the public an exclusive broadcast and interaction.

In addition to the client, Xinhua News Agency will also provide media coverage of the World Cup in Chinese and English versions, new media special line, Xinhua News Agency, Xinhua Sports Weibo and Xinhua Tong's "Crazy Brazil" integration service for fans. Three-dimensional, in-depth, comprehensive coverage of Brazil World Cup.

CCTV Sports Channel Director Jiang Heping introduced that as the sole organizer and media copyright owner of the World Cup in mainland China, CCTV will open an all-media coverage era with 800 hours. In full coverage of the World Cup in the whole live exciting event at the same time, CCTV Sports Channel will also be in the "Sports Morning News", "Sports News", "Sports News" and other sports news column coverage of the World Cup and launched a series of thematic programs, such as " Go Brazil Goal "" giants feast "" I want to win "" I love the World Cup ", with the audience to watch and comment on the competition, feel the charm of top events.

Jiang peace introduction, CCTV will start from the Brazil World Cup, the traditional single TV coverage to television, computers, mobile phone three major media terminal linkage transformation, further integration of resources, build all media broadcasting platform for the general audience to provide richer media Choice and World Cup experience.

As Tencent, an influential Internet company in the industry, the Brazil World Cup also made careful planning and started a battle of mobile terminal-based battlefields. It is reported that Tencent Brazil World Cup in front of the staff plus about 40 guests for the front of the team is equipped with a small sporting GoPro camera and other weapons, the rear is equipped with hundreds of people support team responsible for from graphic to video and big data, etc. Many content editors, and a variety of mobile technology support teams. Tencent mobilized mobile QQ, WeChat, Tencent news, World Cup channels and other resources to fully meet the needs of all media in the mobile Internet era.

Sina, Sohu, Netease and other well-known sites are also competing in this competition. Most print media groups warm, while others try to open the rear with the guests and fans interactive video programs looking for breakthroughs.