Reading: Brand loyalty for Android, iOS and vendors

CIRP, a market research agency in the United States, recently launched a Consumer on the migration of local users to mobile OS and device brands. The results show that iOS has the highest level of loyalty in the user base, while other vendors outside Apple are migrating and skewing to varying degrees; what does this data say? User migration on the OS the leftmost column in the CIRP table is the OS used on the current device, while the right horizontal data is the OS the user used before. As we can see from the table above, 67% of users who used Android last year continue to use Android, about 14% of iOS users migrate to Android, and then a wave (34%) of BlackBerry users defected. To see ios,27% 's Android users take refuge in the platform; 48% of BlackBerry users joined; then 39% of the functional Users (basic) also turned to iOS. We can also see from the table that iOS users are more likely to stay on their iphones and ipads (78%). On the functional platform, about 50% of the users moved to android--compared to other platforms, the largest data-almost certain that the cheap Android device was a big help to its promotion. Emerging markets have a big demand for low-cost equipment, which is why Apple is plotting the iphone 5c. On the other hand, the high level of loyalty shown by iOS users is also affected by the cost of migration, in addition to their actual use. Most Android services, such as Gmail and Google maps, are compatible with iOS, but otherwise. At the same time, iOS users have a higher rate of payment when using services and apps, so the Android user is easier to migrate. What about brand loyalty? The following table is the brand selection data for the user in the device iteration, the leftmost column is the currently used brand, and the right side is the previous brand. We can see from the table that the user also has a similar migration phenomenon in OEM selection. Users may be using Samsung last year and then jump to LG or HTC the next. Apple's data in the survey remains strong, with 78% retaining most of the old users. It is noteworthy that it has also dug away 48% of former BlackBerry users and 31% of Samsung users. Samsung's fan loyalty also did well at 52%, and the platform was magnetic enough-almost every 30% of its users, except Apple, were Quanjiang. Of Apple's lost users, 11% have defected to Samsung-more than twice times more than other OEMs in its migrating users. Nokia's headaches are on the table if you notice, Nokia should have a headache. If the CIRP data is correct, almost all Nokia users are divided by other OEMs--which is, of course, related to the number and location of the samples. Samsung and Apple each share 30%,HTC took 20%,lg 15%, the rest was picked up by motorcycles. Android and iOS are not going to run out of shelves. Looks like everybody looks at the two Fang Nikkei long pinch frame seems to be very happy, in fact, slightly unfair--according to the fairness of the law should be, Apple and Nexus equipment comparison, of course, now to take the motorcycle to play together. Every Android vendor has come up with a strategy to try to circle users with their iterations and interfaces, and Samsung has even built its own initial ecology. Apple's strategy of binding software and hardware is very good for user loyalty, at least as the migration data shows. Especially when competitors have twice times your market share, the loyalty of existing user groups is critical. But, despite the Android ecosystem's more users migrating to iOS than other platforms, open source, cheap, and emerging markets will help Android continue to weigh on its rivals for a long time to come, and we'll see if Apple can get a 5C back in the Low-cost market.