Reasonable Layout Home page is the first plan of website optimization

Through the structure of the site adjustment, the content of the site changes to make it more easily searched by search engines, so as to achieve the top goal. Recently a lot of novice webmaster friends often ask me, what is SEO, and I also found that Baidu and Google have a lot of friends are also looking at what is SEO, since everyone on the definition of this SEO have so many doubts, then I will explain to you what is SEO, Here's a definition of SEO that I've compiled for official definitions and other sites:

SEO is the abbreviation for Search Engine optimization, described in English is to use some technics to make your website in the top places Somebody is using search Engine to find something, translated into Chinese is "search engine optimization", generally referred to as site optimization. Related to the search knowledge also searches Engine positioning (search engine positioning), search Engine ranking (search engine rankings).

SEO's main work is by understanding how various search engines crawl Internet pages, how to index and how to determine their ranking of a particular keyword search results, and other technologies to optimize the Web page, so that it can improve search engine rankings, so as to improve the number of site visits, The technology that ultimately promotes the site's ability to sell or advertise.

Search is the most frequently used network behavior other than e-mail. Searching for information through search engines is the main means for netizens to find information and resources on the internet today. Search engine marketing has become the most important part of network marketing. How to make their site by the main search engine included, and then get a higher ranking, the site builders have racked their brains to the topic.

In foreign countries, SEO launched earlier, those specialized in SEO technology is Google called "Search Engine optimizers", referred to as Seos. As Google is currently the world's largest search engine provider, so Google has become the world's main seos research on the image, for this Google lawsuit site specifically has a page to introduce SEO, and show Google's attitude to SEO.

Search engine optimization is such a technology, that is, follow the search engine science and comprehensive theoretical mechanism, the site structure, Web language and the interactive diplomatic strategy between the site planning and deployment to explore the greatest potential of the site to make it in the search engine has a strong natural ranking competitive advantage, In order to promote the enterprise online sales and strengthen network brand play a role.

SEO relies on the search engine understanding, accumulated a lot of effective methods and resources. Make your site conform to search engine rules (not search engine bugs or bugs). This allows your page to appear in the front of the search engine results page when the user enters a specific keyword to search for information, thereby directing a large number of users to visit your site. And they are all through the same keyword to find your site, is a group of users interested in the content of your site, more easily converted into your customers. The outdoor signs, posters, newspapers, television and other media audiences are many, but most of them are not your potential customers. This is one of the advantages of search engine marketing.

The homepage of the website as guides the user to browse the website the other page to have the extremely important function in the SEO, how reasonable carries on the layout homepage is the website optimization plan the first step.

Home optimization needs to revolve around a purpose, this is: The home page is used to guide users to read subpages. No matter how to optimize the homepage of the site, all need to revolve around this purpose, any graduation from this purpose of the home optimization is a failure. This requires the description of the home page to be accurate, clear, focused, and the use of luring statements or ambiguous statements or pictures, etc. on the home page are some stupid means. This will only lead to the aversion of tourists and the loss of loyal visitors. For example, those who use the words "the most ox in history" and "the strongest in history" are the titles of the articles, the website is mostly scolded by people.