Reasons and solutions to the excessive optimization of website

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Each webmaster is very important to SEO, regardless of the new station are in the SEO aspect of the strength, but we also often found is not a harvest, sometimes we do a lot of SEO work in the end but found that the site was the search engine punishment! Reduce the number of rankings, the right to drop a lot of sites have appeared, This is the so-called optimization of the excessive, so what kind of situation will lead to the optimization of excessive? How should the optimized site be revived? Here are some suggestions from the webmaster.

Here are 4 reasons and solutions to the site's excessive optimization:

1. The keyword stack excessive: the website keyword optimization is very important, this is the Netizen to find the clue of the website, but if the website key is excessively piled up, the search engine will think the website has the suspicion of cheating, this time the website is likely to be punished. Key words in the title, keyword and description, these places are SEO portal, SEO at the beginning of the site may not be what the problem, but with the content of the site rich, keyword piling will become more obvious, excessive keyword piling is easy to attract trouble. In addition, a website if the keyword density is too high, it will also be considered cheating behavior.

Solution: Website keywords should be properly arranged, the title should not be too long, if the site has been punished to reduce the number of keywords in the title, dilute the keywords in the site content, the elimination of bold, such as soft content to natural, can be appropriate to bring keywords, but should not in order to optimize the content of the article regardless of misuse of keywords, Lost users of the site will not be favored by search engines. Site for keywords do not need comprehensive optimization, if the title tag, keyword and description tag, H1, H2, bold, export link text, picture alt attribute, the first paragraph of the page text, internal link anchor text, body, etc. all optimization, plus other SEO factors, Then the site is likely to be punished beyond the limits of the search engine's tolerance. In general, site keyword density in heading, the higher the risk of high density.

2. Outside the chain growth too fast: some webmaster too impatient, always want to eat a fat, short time to do a lot of outside the chain, even to improve the weight of the site to spend money to buy links, etc. to stop the new link after the effect. Search engine is very intelligent, so the situation of the surge outside the chain may increase the weight of the site in a short time, but more likely to cause the search engine suspicion, so the trouble will follow.

Solution: A Web site, especially the new site can not have so high attention, so the chain growth can not be so fast, So my site www.hzpzs.net outside the chain to maintain uniform growth, not too much, such as a new station you can add 2-3 links per week, in the relevant large-scale industry site to increase the chain of 20-30, at such a slow pace of development, the site will gradually increase the weight, avoid impatient. In addition, also note that the external link anchor text and Web page title height, the external link anchor text all the same, anchor text all point to the home page, such cases are suspected of cheating, to try to avoid. Be punished for the station more rashness, down-to-earth step-by-step to promote SEO work, over optimization will only make the site worse.

3. Internal link optimization over: internal links for the site optimization is very important, within the chain do a good job to promote the site included, but also conducive to PR in the page better delivery. Online CMS programs, have the keyword link function, plus the article page keyword over link is very easy to cause internal link optimization problem. There is the internal link anchor Point single, which is similar to the external chain situation, a large number of links to the same page within the chain is likely to trigger the search engine punishment mechanism.

Solution: Do not improve the ranking of the site to add a large number of internal chain in the article, in general, in the first paragraph of an article appropriate to introduce keywords and add links to it, and others do not need to do processing. Within the chain to have a certain degree of relevance, the higher the correlation is easier to be indexed by the search engines, but also to enhance the user experience, increase browsing volume. The site of the article in the chain anchor points can be diverse, linked pages may not choose the home page, you can choose the relevant page links, related pages may be many, and we want to select the page is the site of this keyword in the search engine ranking the best page.

4. The content of the website is stereotyped: many webmaster to enrich their website content, to collect information from other peers, the content of the site is rich, but highly repetitive things will not be favored by search engines, whereas a large number of collection, and lack of pertinence, it is easy to cause search engine suspicion, is considered a spam site, resulting in punishment.

Solution: Search engines like unique things, so the site must have their own original content, take time to collect others, rather than quiet down to write a few original articles. If you can regularly and quantitatively publish original articles, it is not difficult to attract spiders. More reference to other people's articles, see more also formed a unique point of view, such content to improve the collection, enhance the user experience are more beneficial. In this article, if you can naturally introduce keywords best, if you can not also do not randomly piling keywords, not simply for optimization and optimization, pay more attention to the user's ideas, will let you grow faster.

The above article from China Cosmetics Investment Network (www.hzpzs.net), starting admin5.com, reproduced please specify!