Rebate Network Ge Yongchang: Shopping guide industry will continue to coexist with the electric business

Article | Sun Hongsu

With the rapid rise of electric dealers, rebate shopping site has attracted more and more consumers. The latest news about the rebate website is that Japan's electric giant Rakuten confirmed that it would expand overseas by buying the US's largest rebate shopping website, ebates, 1 billion dollars. Ebates was founded in 1998 to offer discounts and rebates for more than 1700 online stores, including Amazon, Macy's, Home Depot and other well-known businesses.

The domestic rebate model began in 2004, the year easy to buy a network set up, at first, to provide users with shopping guide information for the community, and then gradually transformed into cash rebate mode. 2006, the rebate network was established, directly based on the provision of cash rebates for users. In addition, there are QQ color shell, 51 than to buy nets, return network, show when the net, PC eggs, 360 rebate, every day easy to buy rebate, buy a net and shopping network and other dozens of large and small rebate website. Early, rebate site can be counted as a large number of Taobao customers one: Help Taobao merchants to promote, and then Taobao customers to give a certain percentage of the Commission, and other Taobao guests are different, rebate site Taobao customers return the income to consumers, to help consumers save money.

This model soon received widespread attention from consumers. In the interests of the drive, rebate industry was once used as a tool for deception criminals. 2012, Zhejiang, Fujian, one after another a series of rebate Web site crash or investigate the incident, of which, Zhejiang billion E-commerce Co., Ltd. and its "Million Home shopping" rebate website suspected of MLM and was investigated. This has made some rebate sites hit.

The rebate net, which was set up back in 2006, is one of the pioneers of the rebate website. According to the rebate network CEO Ge Yongchang NetEase Technology, the future rebate network will be a great change: "Before the shopping guide is platform-oriented shopping guide, but in the future shopping site will be more to better shops and brand tilt; in the second half of this year, rebate network will do the line rebate business, through the offline market to develop O2O services. “

The following is part of the interview record:

NetEase Technology: Ebates by Japan Lotte Acquisition, will be the whole rebate shopping guide industry will produce what vibration?

Ge Yongchang: Japan Rakuten is an e-commerce giant, hoping to exploit the U.S. market by acquiring Ebates. Lotte This proposed to Ebates to become the world's largest rebate site, it seems that Lotte will not ebates vertical. This acquisition lets us see two points, one is rebate website's flow resources to the electric business platform's importance, another is the rebate website and the electric Business Platform maintains the cooperation pattern will continue. As a reasonable existence, rebate website and electric business platform has become a symbiotic relationship, the future will continue to develop, may see more new cooperation mode.

NetEase Science and Technology: These two years domestic rebate shopping Guide Website Capital operation is more frequent, "Amoy powder bar", meter fold net and so on obtain financing successively this year, before rebate net in 2011 obtained nearly 10 million US dollar a round financing, this May again obtains 20 million of B round financing, How will the rebate network use these funds to expand the platform of the rebate network?

Ge Yongchang: In addition to the normal operational input, we pay special attention to the project research and development input, we each year in this respect will come up with a budget of One-third as the whole team trial and error cost. Our main focus over the past two years has been on business transformation. Last year we began to try to change from the original Pan brand shopping guide to the brand Shopping guide, which invested us a lot of manpower and resources. This May's financing, we are mainly used to develop offline business, that is, O2O mode, we have started with Carrefour, Wal-Mart, PetroChina major department stores in cooperation, "supermarket rebate" activities.

NetEase technology: Specifically talk about the specific details of the business transformation?

Ge Yongchang: We have been transforming from last year to do brand shopping guide, the main super return. We and the Cat brand shop directly to discuss cooperation, direct drainage to the merchant, which requires our family talk, a huge workload, but the effect is very good, the merchant is very satisfied. Up to now, rebate network "Super return" has attracted like music, Schwarkong, Nike, the United States, such as more than 4,000 well-known brands to cooperate.

NetEase technology: What is the current development of the rebate network?

Ge Yongchang: As far as domestic, the rebate network is already the top of the industry. Rebate NET current membership number of more than 50 million, while maintaining the Tens monthly rebate amount, the maximum rebate limit reached 81%. We have more than 3 million independent visitors per day. At present, the rebate network of more than 400 cooperation merchants, basic coverage of domestic mainstream E-commerce platform.

NetEase technology: What kind of remote planning will the rebate network do?

Ge Yongchang: A brief summary, is to achieve a new model, return to high, security. Rebate Network's main purpose is to save money for users, so in the rebate limit also have to have a leading edge in the industry. In addition, the rebate network in the page layout and packaging means of continuous innovation, with the times, in order to attract more users click. In the operating procedures, rebate time and risk factors are constantly optimized to completely remove the user's worries. Only the number of its own users continue to grow, the user stickiness continues to improve, the site can bring more traffic to the vast number of partners, and ultimately achieve the user, business, Shopping guide category of the three-win site.