Reflection: Do the platform can only bind resources and channels?

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Platform and system said for such a long time, we all understand the future of the product chain must be in a closed loop cycle, only in this way to ensure efficient use of traffic. But the realistic basis of the product market, we seem to find no convincing facts. Platform and system is indeed a beautiful vision, but no capital, no channel of ordinary webmaster can rely on the so-called app to and the big guys for the Internet ticket? Moreover, even if there is resources, there are channels, platform strategy is not necessarily a matter of course.

The real case of platform strategy

Su Ning, Baidu these traditional Hao Jiang in platform and system level investment energy and financial resources can not say little, but the effect is not persuasive. Suning's platform is more like wishful thinking, online and offline unification More is an idealized consideration, and cloud mall concept is more underestimated the real life experience and cumbersome.

Therefore, do not do the platform to fight the resources and money, need to master a certain skill to make their efforts with less effort. In other words, as a common webmaster, we can not assume that resources are the only conditions for open platforms, as long as the characteristics of the platform and the required conditions, ordinary webmaster can still build a own ecosystem. In the author's eyes, what is the shortcut to open platform?

Prerequisites for an open platform

Grasping the high viscosity of users is a point that we must understand, because the user is the site or even platform derived from the soil, there is no benign development basis, any concept can not be made, the biological wind stationmaster in the first time to do the biological carrier platform, always think that we need to put together the resources, and provide a more reasonable price can be, But I overlooked a key point, which is the audience's preferences and repeat purchase rate. My product is right, but for the network really need this product is not very concentrated, I must seize the reality of the chain of production, vitalize, will be part of the flow into the line under the guidance of the real development of a reliable part of the purchase relationship. Taobao, millet and even the United States excellent products Why can fire, is not 1.1 of fans accumulated results, so users, high viscosity users are repetitive purchasing power of the keyword, but also a platform to survive one of the rules.

It is not a dispensable concept to pay attention to one's own brand culture, we always think that I do products, as long as the people useful on the right, but as the Internet products, full of comparison and competition, your platform can have, other people's platform can have, then in the end, you go to guide the cost of flow will be greater than many opponents, This will also create pressure on their own capital chain. Therefore, early to give yourself a value, a cultural view, so that users will be in a fixed time to think of your platform, using your platform, so that is a mature platform performance.

Mastery is an area that everyone wants to do and do not dare to do, because this concept needs a common support of Community products, a complete line as a flow, guidance, purchase and after-sale feedback, but we do not because of this word and become cautious, follow, The first fusion can be based on their current conditions to adjust, optimize the product chain, reduce production costs, so that more people can be generated at one point to another point, and do not need a complex process, so that can be. Because the whole product system to get through, time and resources are problems, but the effective use of it is no longer a matter of trouble.

It's written in the back.

High active user volume and viscosity products are essential, but this does not mean that they can be smoothly horizontal expansion of the contrary, many times will only let the product become bloated, user habits and satisfaction completely collapse. So in the eyes of the biological wind webmaster, rather than let their own platform about natural development, it is better to follow a principle, that is, in the platform process must be respected from the product of the main gene. Because genes define the core needs of the product to be addressed, as well as the corresponding target user base. Let the platform to have its own development positioning. Article by plvx-tre3g webmaster http://www.biofeng.com/zaiti/manbingdu/pLVX-TRE3G.html writing, reprinted when Please leave a link, thank you.