Refrigerator product Structure Upgrade main high-end and intelligent

Home Appliances consumer market, high-end, intelligent trend is more and more obvious. As the leading household appliance industry, Qingdao Haier has significantly improved its product structure, and actively layout high-end home appliance market, which accelerates the company's profitability. Among them, high-end refrigerator contribution outstanding, Smartwindow800 Bo to open the door refrigerator not only stunning the entire industry, but also reflects the intelligent refrigerator industry innovation trend. Home appliances industry high-end products accounted for the upgrade with household appliances consumption upgrades, a number of enterprises are upgrading high-end products accounted for, of which Qingdao Haier as the most. Its semi-annual reports show that the company's various products revenue growth rate is over the industry, which mainly from the high-end products accounted for rise. Among them, the Casa Lang refrigerator in the unit price of more than 20,000 refrigerator retail market share accounted for up to 41.9%, up 38.8% year-on-year. Cassadi washing machine in the unit price million above the market share accounted for up to 50.5%. UBS Securities report that the expected Bo Wisdom window refrigerator, clean washing machine, Emperor Bottles & days bottle air-conditioning and legendary water heaters and other industries subversive leading high-end products will provide a strong support for the follow-up development of Qingdao Haier. The company's product strength has led to the growth of revenue and margin, but also to enhance the company's industry competitive advantage. Refrigerators enter multiple open doors/Open Door ERA survey shows that with the high-end trend gradually accelerated, refrigerator industry double doors, three refrigerators sales shrink, many doors refrigerator, to open the refrigerator to maintain rapid growth, the entire industry into many doors/to open the era. With the transformation of the upgrade, Qingdao Haier continued to focus on many doors/open refrigerators and other products, seize the opportunity of rapid development of large refrigerators, high gross margin of high-end refrigerator sales rapid growth, and higher than the peer level. such as six doors/to open the refrigerator sales growth of more than 20%, French to open the refrigerator revenue increased by more than 60%, which also makes the company's refrigerator's gross profit level continued to rise to 30.35%. According to the National Securities Research Report, Qingdao Haier Refrigerator high-end new products to further realize the breakthrough is in October 2013, and Panasonic basic nothing new, Siemens also appeared new product development investment decline trend. In such an industry environment, Qingdao Haier in the refrigerator business profitability and increased space. Smartwindow into the intelligent life of the representative as the trend of industry intelligence, Qingdao Haier launched Smartwindow bo Wisdom window, intelligent control of the four-door series, Smart Lang and other products, but also occupy the commanding heights of the industry. SmartWindow800 is known as the representative of the intelligent life, the integration of innovation and technology so that the refrigerator has a communication with people thinking, the real beauty of technology into art, this is the refrigerator leading the industry innovation trend. This refrigerator not only has the appearance of fashion, but also the integration of "human interaction, light sensing, self-inductance," and many other innovative technology, so that the refrigerator has become life. As long as the user just approached the fridge, the fridge will automatically light the inside of the refrigerator, the wisdom window will gradually become transparent, do not open the refrigerator door can view the food inside the fridge. and other high-end refrigerator brand phaseThan, Haier this high-end refrigerator can connect WiFi, can directly use the mobile phone remote control, can also use micro-letter to the refrigerator "cloud controls", really realize the mobile intelligent home appliances. (China Innovation Network)