Research on cloud computing value chain model

"The value chain of cloud services is divided into four big chunks 1, the design and combination of services, 2, deployment of services, 3, delivery of services, 4, operation and maintenance updates," said Dr Li Zhijian, chief expert in the Ministry of Technology Strategy and government affairs, in a recent media interview. ”

China's cloud computing services market has reached $320 million trillion in 2010, according to IDC, the US market research firm, and will grow at a compound growth rate of nearly 40% a year to more than $1 billion trillion by 2014. Major IT vendors are bullish on the Chinese market, including professional cloud service providers such as Saleforce, cloud providers such as Equinix from IDC, and solution providers such as IBM, which also provide cloud services.

For the unprecedented prosperity of China's local cloud computing services, Century interconnection Dr. Li Zhijian put forward his own insights, support services have three soft and hard platform cloud, tube, end, while the value chain of services can be divided into four large pieces of service design and combination, service deployment, service delivery and operation of the maintenance of the update and service experience. These two dimensions together form the model of the cloud computing value chain.

"This industry will be very big, how to cut to think good." For manufacturers to think about how they want to position themselves, that is, your DNA and advantages. "Li Zhijian Bosch talks about how companies are breaking through the market. 6 kinds of market positioning for enterprises to participate in cloud computing:

1, cloud, tube, or end of the core technology

Mastering the core technologies of cloud, tube, and end, such as Google, "cloud" (search, mail, Office, map, application engine googleappsengine, etc.) and "end" (operating system Android, browser Chrome), is currently through satellite, submarine cable, fiber to the user, WiFi hotspots and other ways to break through the "tube" platform.

In addition to the traditional it core technology operating systems, database, middleware, office software, there are a variety of virtualization technology (server, terminal, application, network, storage), distributed document technology, Cloud interoperability technology (cloud community, workload migration, cloud service Bus, Cloud Resource directory), supporting information security technology, Green, Energy-saving technology.

2. Innovative Application

Ability to develop innovative applications and access to users and markets, such as Saleforce for PAAs and SaaS.

3. Bandwidth Advantage

For example, telecom operators, large neutral operators, have a large number of bandwidth resources to master the information channel between the cloud. At home, this advantage is even more pronounced.

4. Energy Cost Advantage

Microsoft, for example, is deploying data centers in Chicago at the National Crossroads in the United States, where only 3 months of the year are hot. Domestic local Government policy support as the main favorable conditions, such as the century interconnection in Ordos built Super Cloud Computing data Center, the local average temperature below 3 degrees Celsius, electricity price is less than 0.3 yuan, at the same time is located in the western Radiation Core economic center, both occupy geographical advantages, but also in the energy costs of a breakthrough

5. Local Market

In contrast to the global market, China's cloud computing landscape is more complex, which is already a recognized fact in the industry. At present, there is no foreign cloud service manufacturers can easily access China's huge cloud services market, which not only for the local cloud service vendors to provide growth time, but also provide enough room for growth.

6. Offshore Outsourcing

Ministry of Commerce figures show that China's total exports of services in 2006-2010 from 191.7 billion U.S. dollars to 362.4 billion U.S. dollars, the world's 3.6% growth from 2006 to 2010 5.1%, the World ranking service exports from 2006 eighth to 2010 fourth, Service exports have risen by more than 16.8% a year, including China's cloud services. Companies with the ability to provide offshore outsourcing will also have the opportunity to occupy one side of the world.

"A manufacturer with at least one core advantage is likely to win." The key is differentiated development, find the position in the service value chain. Dr. Li Zhijian concludes.

Through the above research on the value chain model of cloud computing, we can see that it vendors should not blindly participate in cloud competition, but should find its own suitable resources for the development of cloud computing, accurate positioning, focus on development, thus occupy a place in the whole industry chain.