Research on user Experience Department of Easy Car Network

Sub-bar: We summarize the last six months used in the user research (test) method, I remember the cable on the user research, competitive analysis of what ...

Prothink: User interview, questionnaire survey, user model.

Sub-bar: User interviews, questionnaires, usability testing, card classification, Story edition, data research, user model. User model has not been updated to use. We've done a lot of work on this.

Lio: I think we need to explore how to use the user model.

Fish Grain Hui: Questionnaire _ Site (10 people), Questionnaire _ Network (10000+), user interviews (6 people), usability testing (25 +), focus group (2-3), card classification, user model + path + scene, mood map (ing), heuristic evaluation, product concept diagram. How to use the user model it feels like it's not working. Good, just a communication tool.

Lio: So find the answer.

Sub-bar: Who will take a serious look about Face 3 modeling: Task roles and goals, fish to see, and then to share within the group.
How did your focus group do, and how did you not see the report? Mood map (ing), heuristic evaluation.
Have to be free to organize the introduction.

Prothink: I didn't get this piece of content when I first arrived, so we developed.

Fish Tattoo: Heuristic evaluation In previous user model reports.
Mood map is combined with this revision of the user model and path, really groping it,
Because I have been plagued with the user model is really used for products.

Sub: Also, I just saw a card classification method, and I used to understand the card classification method is not the same. Do not know is conflict, or complementary.
1, Card classification: let users to classify;
2, the designer according to the user provides the content, carries on the classification to the key words.
Which one do you think is right?

Fish Grain Hui: Card classification includes (open, closed)
You say that should belong to: 1, open 2, closed.
Let the user directly to the classification should belong to the open classification;
Before the Auto Show competition analysis do card classification, and Lio simple did this.

Dragon: If we have a class, let users put content into various categories, should be called closed bar.

Fish Grain hui: right, yes AH ~ First Open, and then closed. Closed as open inspection; open to understand the user's classification logic. Closed to verify that the user's logic is unified.

Lio: the "card Classification" that allows users to classify should belong to an information architecture discipline.
Our own classification of "card classification" should belong to the statistical discipline

Sub-bar: Very abstract. But it's right. Mood map Where do you see it? I've never heard of it before.

Fish Tattoo: A complementary approach to user model scenarios. But when learning, the teacher often said mood map. Find an example:

Taobao copy:

Child: Originally it is the mood map.

Lio: Ah! I've done this, too. The original has a name ... I thought it was my original ...

Fish Grain hui: The user model has, the scene has, the path has, the nature should have the map. Just in Class I heard an ear, such as the teacher said #￥%# ... ￥mood map@#￥@#%@ Then I only understood mood map ...

Sub-bar: We have to sum up to consider another question:
What is the purpose of the work, what kind of effect has been achieved, what can be achieved, we fill in. For example:
Questionnaire _ Site (10 people)--> qualitative research, make the questionnaire more reasonable, establish a reasonable user model
Questionnaire _ Network (10000+);--> Quantitative research to establish a reasonable user model
User interview (site 6 + 3 people);--> qualitative research;?
Usability testing (Site 26);--> qualitative research; optimize the structure and process of existing products
Focus group (2-3 persons);
Card classification;-> Help to structure reasonable information
Card classification (e.g. distributor feedback);--> statistic function
User Model + path + scenario (story version);-->
Mood map (ing);
heuristic evaluation;
Product concept map;
Data research –> Quantitative research, establish a reasonable user model, find out whether the process is broken, realize data push

Lio: Product concept map: From the point of view of product design, reconsider the user experience of a product.
User model: Solves the problem of who the user is.

Sub-bar: I think user interview + Questionnaire-(establish) –> User model – (analog + data)-> path-(simulate) –> scene-(simulate) –> mood map-> scientific optimization products.
Such a combination, very good. But it's a little hard to make a new product.
User model: Solves the problem of who the user is. I've understood that before, but now I think I have to deepen my understanding.
User model: Solves the problem of "who is the user" and "User habits (mental model)".
I feel like it should be. Mental model = Mental Model = User Habits = user group habits.

Lio: I've always considered the user mind model at the scene level.

Sub-bar: should be to understand the user-understand the user's habits-understand why users do this-understand the user's logic, use his logic--to do our own products. So the scene should be using his logic to do, after know.

Lio: Well, yes.

Prothink: User model has also disguised the product positioning, target user groups.

Sub-bar: This involves another issue where the target user base and the actual user base are likely to be different.

Prothink: The target user and the actual user, on the one hand is the sight, on the one hand is the target, needs mutually revises.

Fish Grain Hui: product design in the early stage: (The general purpose is to detect user needs + establish product structure)

Questionnaire _ Site (10 people)--> qualitative research, establish a reasonable user model
Questionnaire _ Network (10000+);--> Quantitative research to establish a reasonable user model
User interview (site 6 + 3 people);--> qualitative research, establish a reasonable user model
Focus group (2-3 people);--> qualitative research and establish a reasonable user model
Card classification;-> Help to structure reasonable information
Card classification (e.g. distributor feedback);–> statistic function
User Model + path + scenario (story version);--> develop, optimize user requirements and product structure solutions
Mood map (ing);--> develop, optimize user needs and product structure solutions
Product concept Map;--> Develop product function

Product design in the late (general purpose: To test the availability of low fidelity, high-fidelity prototype)

Heuristic evaluation of;--> to improve product status, expert assessment of the status of testing products;
Usability testing (26 people on site);--> improve the present situation of the products and evaluate the status of the products.

Lio: For now, I think the quickest thing to do is usability testing. The results are immediately available and the cost is not high.

Sub: Well, usability testing is best. It's easiest to spot problems.

Lio: But it's not easy to find deep, important questions.

Prothink: Can solve the present tactical problem, cannot solve the strategic problem

Dragon: Yes, the problem of product demand is too hard to find.
I think that through the user model, you can identify the user product needs, but also to explore the user needs of products,
In this piece, the user model in this regard some waste ~ ~

Fish Grain hui: Usability is easy to use in the middle and late of the product. I feel that the information portal to use the task of the method is difficult to solve.

Lio: Yes!

Fish Grain hui: should be more emphasis on information architecture, because more often in the "Code" information.

Lio: Yes! Tasks are fundamental to usability testing, but they also constrain usability testing.
Under the leadership of the "task", the judge made a lot of deviations from his usual judgment.

Child: Well, that's true. There is a book called "Information Architecture", 文慧 go online to buy a copy back, we have a good study.

Fish Grain hui: I bought ....

Sub-bar: good-looking?

Fish Grain hui: Now I have on my desk ... Translation of the odd difference ... It's easy to watch.

Source Address: http://hi.baidu.com/ui88/......d6cae226.html