Residual leaf SEO: web page description of the factors of website ranking

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Web site optimization In the process of setting and optimizing the description of a lot of people feel irrelevant, as long as a word can be fluent on the line. In fact, the description of the site also plays an important role in the search engine, the site in the search engine rankings also play a certain role, but also the right to guide the user's click. So how do we set the page description correctly?

One, what is a Web page description

A description of a Web page is a descriptive statement that briefly opens the content of the page. The home page describes a brief summary of the role of the full station content. The description of each page is placed behind the description tag.

Second, the Role of Web page description

We will find that in search results displayed by search engines, each displayed page will display a description of the page. These descriptions are not intended to facilitate typography and aesthetics. The description of the Web page can summarize the content of each website, which determines that the user has more space to choose their own content when choosing search results. A good description of a Web page can determine the user's click-through rate.

When we are in Baidu search "Web description" keyword will show these pages, and the second show in these pages and the third show is particularly prominent, such a display results are conducive to user clicks, so not the site or keyword appears in the search engine display first can get high traffic.

A good description of a website is not only conducive to user clicks, and is conducive to ranking in search engines, but the premise is that we are reasonable to set these descriptions, rather than can add keywords.

Third, the page description of the setting points

1, short, clear. The role of Web page description is to summarize the core content of the page, then should control the length of the description, and each page in the search engine to display the maximum number of words is the same, generally we recommend no more than 80 words. Too much Web page description is not conducive to the expression of the core and search page engine will not be displayed, the more part of the drop by ellipsis instead.

2, for the web description of the creative. Creative is to represent the bright spot, your website has what kind of bright spot can be the user clicks in second place you. So for the Creative Web page we should be careful to write, rather than hasty.

3, the description should appear keyword. In the description of the clever appearance of the site's keywords in favor of site rankings or keyword rankings. But it is worth noting that we want to control the number of keywords in the description, generally controlled in 2-3. But should not add keyword, should ensure that the description of fluent and reasonable.

4, generally speaking of the description are for the homepage and directory of the site also. For the description of the Site content page, we generally do not recommend the operation. Should let the search engine automatically crawl page content as the description of the page, the description of the content page if improper operation will be detrimental to the search engine rankings. Therefore, it is generally not recommended to operate on the description of the content page.

5, in writing the first page and the description of the table of contents should ensure that each description of the independence and originality, because search engines like original content. And the description of these directories should be combined with the content of the page.

Summary: The description of the site we should be careful to operate, rather than hasty. This will help the site or keywords in the search engine rankings. Only in this way to facilitate the right to guide users into our website, so that the maximum value of the site.

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