Roll skin net "cock Silk festival" Join big promote war, see who laughs last

2014 is already over half of the past, and the traditional offline retail slump in stark contrast, E-commerce is in full swing, almost every month have or large or small electric dealers to fight price war. Why is the electricity merchant keen on the price war, in this even the ordinary consumer can see to understand the loss to make a yell behind, what mystery is hidden?

"Behind the price war is the power of capital at stake!" said one industry official. In the high-speed development of China, a large number of electric dealers have to lift the banner of the price war, behind all the risk of billions of dollars in the support of venture capital, its purpose is very clear, that is, as soon as possible to drag down competitors, so as to seize more market commanding heights for future development lay the foundation

The crazy price war did get very good results at first, 2013 Taobao Double 11 is set a 35 billion of the blockbuster record, but with the price war continues, the consumer also began to appear aesthetic fatigue, more importantly, a lot of electricity dealers play on the price of the game, the first increase in discounts, full xx minus xx, full xx send X X, the first coupon shopping phenomenon abound, so many consumers at a loss; what's more, consumers found that some of the electrical business to do activities of the merchandise is just a gimmick, just shelves on the show sold empty, so many consumers call "pit Dad."

The September 18 of each year is the golden season that the electric dealers will not miss. In the 918 promotion of the day, the author learned that the roll-skin Network (www.juanpi.com) opened the entire platform of the whole class, but also joined the War of great promotion.

It is reported that the roll skin network is a set up in 2012, the leading domestic discount boutique sale site, positioning "cock silk version of the only product will", the main discount products, brand special sale, to sell women's clothing, men's, shoes bags, mother and child, home, beauty makeup, digital, food, style and other nine categories of goods mainly, the current registered users tens of millions of, Monthly turnover of hundreds of millions of yuan, with low-cost operation and very competitive commodity prices, has long been profitable, with the more and more the more the more the loss of the electric business platform to form a sharp contrast, after a short period of more than 2 years of development, roll skin network growth for the domestic electric business shopping guide first brand.

When it comes to today's battle, the CEO of Rolls-Pi said, "The roll-skin network is not afraid to compete with other big electric platform, our confidence has two points: the first is not to play any price game, to provide genuine low-priced goods; the second is to have a large number of cooperative businesses, roll skin will be squeezed dry business profits cut off, roll off a layer of skin, the profits back to the user.

In fact, the price war between electric enterprises how to play, this and the vast number of consumers do not have a relationship, really laugh to the last, it must be a real promotion, to the vast number of consumers to bring real affordable electric dealers!