Salesforce 2.5 billion dollars to buy cloud marketing software company ExactTarget

Salesforce has just announced a takeover of the highest amount in the company's history, with $2.5 billion to buy cloud market software company ExactTarget. Http://www.aliyun.com/zixun/aggregation/14536.html ">salesforce needs to pay $33.75 for exacttarget per share, compared with the latter's 22.10 dollar closing price, The premium ratio is 53%. After the announcement, ExactTarget's shares surged 53%, now at $33.70.

This business once again confirms the explosive development of cloud marketing software. Salesforce has completed a number of similar acquisitions in the past few years, and the latest on a larger scale is Buddy Media, a company that specializes in managing its Facebook homepage, which was eventually Salesforce for $689 million.

Extacttarget last year's revenue was $292 million, with customers including Coca-Cola, Nike and the Gap's many well-known brands. After the acquisition, Salesforce will incorporate ExactTarget's Buddy Media and Radian 61-way into the growing cloud marketing software sector.

(Responsible editor: The good of the Legacy)