Scheme-type electric trader speed up non-standard commodity net

As an increasingly important marketing channel in the internet age, e-commerce is being paid attention to by sales industry. But different from clothing, home appliances and other standardized commodity e-commerce in full swing, IC components, home building materials, such as non-standard commodity e-commerce has a stringent requirements, non-standard products E-commerce provides not only products, but also a complete solution.

Research has shown that the most important thing for senior enterprises is one-stop service (42%), the middle and lower level enterprises most value the price concessions (30%, 45%). Whether it is a senior enterprise or a middle-and lower-level enterprise, all value the perfect after-sale service, solution, product information Introduction. And in the individual consumer, the main factors of the net purchase consideration are: Merchant Credit, Netizen evaluation, product description, network promotion.

Analysts pointed out that the most sensitive to customer demand for non-standard products, service flow complex, even a large platform, it is difficult to achieve specialization. Therefore, a large number of vertical electric chamber of professional service road exist, and in the field of non-standard products to achieve growth.

But which type of electrical business model is more suitable for non-standard products? In fact, in the home building materials, IC components and other fields, many enterprises have begun to explore. As a veteran building materials enterprises to start the electrical business, Qi Jia network years ago began to try O2O mode, the user through the network for a one-stop building materials selected, and then to the store to experience, delivery. But the disadvantage is that only the offline experience is not enough, users need to have a different room type and other needs of cost-effective product portfolio solutions.

Trimebutine has taken consumer demand-oriented more obvious C2B mode, that is, consumers can buy and customize the style of furniture in the melody, and then to the offline entity shop experience, purchase. But this personalized customization cost is too high, time-consuming, only suitable for specific niche needs, can not form scale effect.

The first domestic IC components of the electric business through the core city is another way. IC components belong to industrial production materials, users need to purchase a series of ancillary product models, can be used to produce electronic products, small and medium-sized users in the procurement time, often by the supply chain control capacity and the enormous limits of their own resources. Through the core city online platform, SME customers can not only get 100% original authentic information, but also to obtain different product requirements under the combination of products, not only improve the procurement efficiency, but also to ensure that enterprises follow the production of finished product function, quality and cost control.

This not only provides customers with products, but also from pre-sale, sale, after sale to cover the needs of customers, according to the different needs of different users, to provide personalized product mix, channel supply solutions and professional after-sales service of the new model of electrical business is known as the scheme of the electrical business.

Zhu Jizhi, executive vice president of Core city, analysis of potential competition, said: "On the surface, the market turnover of IC components exceeds 2 trillion, SME buyers have more than 5 million, the market seems very broad, but can enter this line of large distributors but not many, is because the professional IC components too strong, the threshold is too high. SMEs in the procurement of IC components when the most concern is not the price, but the product quality and added value, such as supporting the solution. This supply chain management capacity and professional service quality is rooted in the branch of the group 20 distribution experience is unique, is the successor can not copy. ”

Commercial newspaper reporter Zhang Yiwang