"Sea Amoy" power from the domestic and foreign electricity quotient website spreads

Over the last online shopping season in the United States, China's Internet users have increased by 140% over the same period of 5 days over a year ago. China's fast-growing online shopping market is also attracting the attention of overseas consumers

China's rapid development of the online shopping market in attracting overseas consumers, including Alipay, Tenpay, fast money and other third-party payment enterprises and Jingdong Mall, Fank and other online shopping platform internationalization strategy came into being, the overseas market showed a very high enthusiasm.

On the other hand, after the internet shopping giants layout overseas strategy repeatedly frustrated, Taobao and Japan Yahoo cooperation "Amoy Japan" and Baidu and Japan electric business giant Lotte Investment "cool Days" has been in April this year and May respectively closed. The E-commerce enterprise that has the advantage of trans-regional operation, how to go abroad smoothly?

Service "Sea Amoy" differentiated competition

"Sea Amoy" the fundamental impetus is the foreign electric business website and the domestic price spreads, the third party pays the enterprise to become the electric business internationalization road most active role

Data show that the current domestic online shopping about 11% of consumers belonging to the Cross-border Sea Amoy Group, about 18 million people, 2011 Cross-border Online payment of about 2.7 billion U.S. dollars.

"The sea Amoy" the fundamental impetus is the foreign electricity merchant website and the domestic price difference.

The third party pays the enterprise because "the sea Amoy" becomes the electric business internationalization road most active role. Since August 2007, Alipay officially launched overseas business, the current business support including Sterling, the United States dollar, the euro, including 12 kinds of foreign currencies, Alipay has contracted more than 600 overseas merchants. Tenpay also recently announced that Japan's Hang Seng and American Express become overseas agents of its overseas payment business and provide overseas payment services in renminbi to settle foreign currencies.

For consumers, when shopping on the websites supported by these Third-party payment platforms, clicking on the purchase link can be paid directly in renminbi, and Third-party platforms will automatically generate purchase orders, and overseas businesses can receive their accounts immediately. Although some of the foreign dealers ' websites have supported the direct payment of dual-currency credit cards, but more than half of the E-commerce sites still only support local payments, the domestic dual-currency credit cards often only support the United States dollar and renminbi, in the non-U.S. dollar area to use two times to buy sinks, the higher the cost, these are for Third-party payment platform provides market space.

Service Cross-border Network purchase has become an important choice for the Third-party payment platform to seek differentiated competition, especially in the context of the fierce competition in domestic e-commerce, the overseas market means that high profit is possible. At home, third parties pay a service rate of only 3 per thousand to 4 per thousand, but individual international giants can enjoy a high rate of 3% to 5% in the offshore payment market.

Breaking the bottleneck of logistics and customs clearance

To solve the international freight cost, the new mode of Cross-border consumption was created, and the forwarding company came into being, and the overseas co-mailed and domestic distribution became the new service choice of the online shopping platform

"Amoy" is not just stay in the payment link, the previous "Amoy Japan" and "Cool Days" is a folding in the logistics link. There has been a consumer said, in the "Amoy Japan," the purchase of a 106-yuan floral dress, the freight will be 107 yuan, and a 60-yuan lip color freight will be 104 yuan.

The settlement of international freight costs has become an important driving force for the emergence of new patterns of cross-border consumption, resulting in transshipment companies. Transshipment company is specifically responsible for domestic consumers to provide overseas receiving address, accept the products of shopping websites, and then send products to the domestic, relatively low cost, but also solve most of the overseas shopping sites can only be distributed to domestic addresses, do not accept overseas orders.

On the other hand, overseas combined and domestic distribution has become a new choice for some online shopping platform services. In the main purchase of Japanese products online shopping platform, a DVD can choose international Direct hair and international group hair two forms. The direct hair needs 70 yuan postage, the regiment sends the postage price only half.

To help domestic e-commerce enterprises to break through the "sea Amoy" clearance bottlenecks, it is the network to buy customs clearance policy gradually clarified. Since this year, the General administration of Customs has revised the "People's Republic of China Entry classification list" and "The People's Republic of China import goods tax price List", the overseas shopping market strengthened supervision. Within the price limit, consumers "sea Amoy" tax exemption, exceeding the limit also as long as the tax to pay taxes to get the goods. Take powdered milk For example, each kilogram is priced at 200 yuan, the tax rate is 10%, the tax is 20 yuan, the total amount of tax levied is exempt under 50 yuan, that is to say consumers "Amoy" milk powder, 2.5 kg below tax-free.

Overseas related enterprises to discover another value-added service channel Green customs clearance, the Nuggets China E-commerce market. Wei, general manager of Belgium international Postal Service, said that the company recently launched the full CIF Customs Green channel program, "When the package left the territory has been guaranteed clearance formalities completed, businesses do not have to worry about the peak season parcel delivery is not timely situation." ”

Tentacles reaching out to overseas consumers

E-commerce ecological chain of the various links directly to the overseas market, overseas Chinese people are currently the main service provider

than to serve the "sea Amoy" to further, some electric dealers directly to the overseas market, service overseas consumers. The test water not only has the consumer (enterprise to individual) net buys the platform, the production enterprise, the payment enterprise and so on electronic commerce ecological chain each link also is trying.

Overseas Chinese consumers are currently the main target of their services, Jingdong Mall in November officially launched the official English website, said the future will be in the overseas positions, the most popular products for overseas distribution is still Chinese books. "29 dollars can be distributed, calculate the freight or buy cheaper than abroad, not to mention some books are not bought abroad." Ma Yi, a foreign student in Bonn, Germany, told reporters that the purchase of books in the east of Beijing is almost two weeks, and the speed can be accepted.

Seven Wolves. Zhongtao, director of E-commerce, told reporters that this May, seven wolves began to open up overseas sales channels, the main Australian market, buyers are mainly Chinese consumers. The Seven Wolves ' sales of overseas electric dealers broke 170,000 dollars in May and reached 350,000 dollars in June.

Alipay chief technology Officer Li Jingming said that, since 2008, Alipay has launched Visa and MasterCard payment services in Hong Kong, Macao and Taiwan, opening Visa and MasterCard 3D certified credit card users can complete payment through Alipay. This May, Alipay United Bank of China Credit Card (International) Limited in Hong Kong, Macao for the first time to launch a quick payment service for the Hongkong and Macao users to help them cross the border in the cat shopping Taobao. Since last November, the third party payment platform for the rapid money also officially issued services to help China's foreign trade enterprises to receive orders abroad and settlement.