Search Engine Optimization Help the website to play the best effect of communication between enterprise and customer

Abstract: Search engine optimization is not only a technical work, but also a closely related to the characteristics of the enterprise, the need to constantly analyze and seek external cooperation work. Practice has proved that the search engine optimization can not only make the site on the search engine has a good performance

Search engine optimization is both a technical work and a work that is closely related to the characteristics of the enterprise and requires frequent analysis and external cooperation. Practice proves that search engine optimization can not only make the site on the search engine has a good performance, but also to make the whole site look easy and crisp, efficient and concise page, the target customers can be straight to the theme, the site has played a communication enterprise search engine optimization is a strong technical work, but also a business with the characteristics of The work of external cooperation needs to be analyzed and sought frequently. Practice has proved that the search engine optimization can not only make the site on the search engine has a good performance, but also to make the whole site look easy and crisp, efficient and concise page, the target customers can be straight to the theme, the site played a communication between the enterprise and the best customer results.

and the search engine is actually a Web site, but the site specifically provides you with information retrieval services that use unique programs to categorize all the information on the Internet to help people find the information they need in the vast ocean of information.

How to do SEO work

out of the error of Flash and pictures

Many corporate websites flooded with pictures and flash animation, but this is just "look beautiful". such as Google,baidu, such as automatic site search engine, for pictures and Flash is very cold, they do not recognize the meaning of these documents expressed, and therefore can not be included in the search engine. So enterprises in the construction of their own web site in the process of need to note that pictures or flash animation can be, but not too flood, too much. Can be used to express the place, as far as possible not to use pictures to replace, to avoid the text into the picture inside, to let the text become the protagonist, the picture is just embellishment.

Some enterprises think that the site is to perfect the performance of corporate image, do not need to have too much text content, but to do beautifully. In fact, for visitors, first impression is important, but always repeat a little content, information, "beautiful picture" or "wonderful animation" does not allow visitors a long time to relish, or even in the end do not know what the site is to do, enterprises need to show and let customers understand the information instead of Have a memory in the customer's mind. So whether it is in the search engine optimization angle, or the overall site appeal perspective, corporate sites must be careful not to let a lot of pictures and "animation" distracting, but should spend a little more time in the preparation of materials and content arrangement, so that customers understand the real useful information.

Proper use of keywords

There are some corporate websites built, and will actively login to some of the toll search engine, which is beneficial to the public awareness of the site. But they often do not attach great importance to the choice of keyword, either list a lot of words related to the enterprise, or just the name of the enterprisecalled a keyword. Such a random determination of the site keyword, the summary of the site content is inaccurate, the lack of information expression, the effect on the discount. The choice of keywords for

Web sites depends largely on the way the enterprise constructs the site. The core keyword not too much, generally limited to five or less. In the choice of key words, can be divided into three aspects: first, the enterprise abbreviation, followed by the product collectively, the last is the industry abbreviation. The

Search engine determines the order of the pages by using the relevance of the keyword. For example, if someone searches for "butterbeans", then a Web page titled "The Butterbean Bazaar" with more than 10 words "Butterbeans" may be ranked at the top of the search results, and that only happens one or two times. Butterbeans "site, then arranged in a later place, the site has" beans "word, is ranked in the back of the place, only" beanless "words such as the site, it will not appear in the search results. Each search engine has its own formula for arranging search results, and they are kept as confidential. But the basic rule is that the more times a page appears in a keyword, the more relevant the page is to the keyword, and the more the page is positioned in the search results. But this does not mean that the use of keywords is good, search engine if you are interested in "manufacturing" keywords, then, you may cancel your registration. For example now, many search engines do not accept the use of "invisible text" site registration.

So the use of "keywords" is like a "double-edged sword", on the one hand, in order to make the site in the search engine rankings, your page should contain as many keywords, but on the other hand, once excessive, you may face the risk of disqualification. So the real key, in addition to the site itself to have good content, products or services and design effect, is to make your Web page and search engine friendly, frankly speaking, a proper use of keywords, the second to avoid "offensive" search engine, do not use those easy to make it "misunderstanding" of the design technology, for example, Frames and some dynamic Web page registrations.

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From: http://hi.baidu.com/zheng3117330/blog/item/9865df3afad16df9b211c7be.html