Search engine Optimization techniques in e-commerce

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Search engine optimization is designed to improve site-specific keywords in the search engine's natural search results rankings, thus gaining more web traffic. Search engine optimization is not like paid search, search engine optimization results are not instantaneous, but you will find it can happen to your site long-term beneficial effect.

E-commerce site Search Engine optimization is the most difficult, compared to other sites. E-commerce sites generally contain product pictures, do not provide a detailed description. For online shopping, pictures are more than words, they are more likely to purchase the product of the external unsightly how to base. Products throughout the absence of detailed descriptions, it is for the most common ecommerce sites that simply use the manufacturer's instructions when introducing the product. For all of the interior, the top connection layout is weak, and the more emphasis is placed on the online shopping cart program listing their products on the back end of the ecommerce site. Therefore, online stores are generally not very high ranking in search engines.

There are actually a lot of ecommerce SEO techniques that will help improve your site search engine rankings. Below are all the differences in the technical breakdown if you have to use the online store that you want to have a good optimization, search engine friendly.

1. Meta tags

First, the title, only search engines can see, it can be divided into pages on the title or the same, but must contain the most relevant keywords to describe the product.

Second, the description, only the search engine can see, it can be for the differences of the pages on the note or not, to ensure that it is detailed and accurate description of such as Ann in the product outside the unsightly and functional.

Third, the keyword, only the search engine can see, it is used as a label to describe the product, only the most relevant keywords.

2, URL

Dynamic static HTML page-this is the Web page, not the URL of the keyword associated with the generic ID number or product, please make sure that each product page, category page and content page has its own unique URL and description, typical tag-this is used to get rid of repetitive content that may be created by multiple entries, E-commerce SEO elements in the page.

3. Title tags-when using these tabs, with the written or product name, it emphasizes the keywords to let the search engines know that they are important keywords-use all your pages so you can clear the white surface what is the relevant keyword on the page, unique description-Make sure you have unique content, Cannot sell the same product in any other online store to find out exactly.

4, Alt and title tags-these logos should be added to all your images, so not only will you find the results through normal search, but also in image search, other important e-commerce seo factors.

5, breadcrumbs Navigation-the text on the navigation page, which includes an internal connection layout, should be used for e-commerce sites.

6. Google XML Sitemap-Google displays pages in each of your websites and reminds them of new content so they don't forget to go back and crawl your site.

It is critical that you make these e-commerce SEO elements available in your online store. These small changes can take a long way and edge you ahead of your competitors, so don't overlook the importance of them. This is a lasting strategy that will help to gradually increase your flow and revenue.

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