Search Marketing for American businesses

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For a local picture site in Orange County, scanmyphoto.com, the search advertising strategy is a turning point in its career development. The company has invested heavily in yellow pages every year, and the company's ads are conspicuous in the yellow pages of the county, which have brought customers ' phone bells to the image store. Last August, as soon as the Yellow pages of the list, Scanmyphoto.com chief executive Goldstone quickly read, want to see his company's ads, but unexpectedly did not find-the yellow pages of the directory is very careless to forget their company's ads. The result of this forgetting event is that the number of phone rings has dropped dramatically.

A contingency plan must be taken immediately. So, Goldstone to local.com for help, Local.com is a focus on local content search engine company. Prior to this, scanmyphotos.com never adopted a search engine or other network strategy.

"I chose local.com because this site and I in the same city." "Goldstone said. In early September, Goldstone the first batch of ads on local.com. In less than two weeks, the frequency of ringing the phone sounded significantly higher, and has not stopped. Scanmyphoto.com began to advertise the business on local.com, which ensured that the company's customer list appeared at the top of the search results page in specific directories and areas. Goldstone said that he was most satisfied that he spent only half of the past in the yellow pages of advertising investment, reduced spending, but the effect is more significant.

"In the past when we used Yellow pages, we received an average of three or four calls a day. Goldstone said, "Now, on average, 8~10 a phone call every day." "As a beneficiary, Goldstone believes that customers who consult through the Internet seem to be more valuable. Since then, Goldstone no longer uses yellow Pages ads. Come, he should regret not early found local.com, early adoption of network marketing strategy.

Despite the recession, most small businesses don't have a negative outlook on earnings for the next year. Register.com, a well-known US web site registered company, conducted an online survey of 800 small businesses from April 28 to May 16. The findings show that many businesses are prepared to invest extra on digital strategies. Of these, the top three projects most likely to invest in are web design (53%), SEO search engine optimization (43%), and e-mail marketing (41%).

As the network gradually becomes the center of marketing Market and the source of main customers, the role of site login page becomes more and more important, and a powerful search marketing campaign is imperative. In the United States, search marketing has made many enterprises taste the sweetness. But for many traditional companies, search is not easy to master the marketing approach, it requires business owners know the Internet, and understand those basic SEO search engine optimization skills, otherwise it will spend money.

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In September 2006, the company received a service from software and service providers in the market for American doctors and small clinics in an effort to expand the company's supply of products in the health care sector, Emdeon. Although Emdeon provides the industry's top level of service, it is not much help to achieve the expected goals of the Agile software company. Emdeon designed a 50-page website for the company, "which helps companies sell enterprise management applications to small and medium-sized companies." Mary Owen, the interactive marketing manager for Agile Software, said he was responsible for the company's public and private Web site management, customer access, search engine market, Web conferencing and e-mail marketing. Although fundamentally speaking, this web site beautifully, functional and practical, but it will bring some difficulties to the promotion. "The site was built just to keep up with the trend, not to have much substance, and not to consider what it would be worth to use." "What's even more depressing is that this creative company's website is very much behind the search rankings."

The company's marketing team has only two people, in order to save labor costs, Cleargauge software company and a Chicago marketing and analysis company engaged in cooperation. The first deals included a website designed to reflect the company's new brand, as well as improvements to the current Web site's lack of purchasing appeal and the ability to search, and the entire transformation took nine months.

"We need to make the site search engine friendly and more customer friendly so that customers can find all the information they need." "Cleargauge has rewritten all the copywriting and increased the number of Web pages from 50 pages to 200 pages, reopening a" path ".