Section 38 becomes the battleground of bat in O2O, mobile payment field

Donews March 8 News (reporter Yu Vivi) The Electric Business Festival promotion war dozen years, the creation festival skill climbs steadily, to the consumer main group's holiday "Women's Day", each electric business enterprise naturally also does not want to let go, successively has launched the corresponding preferential, the promotion activity.

In terms of this year's promotions, although there are the Beijing-East, Le Bee, suning, including the multi-appliance business platform to promote the purchase of products to reduce promotional activities, but from the category to participate in promotional promotions, the scope of the promotion has been narrowed from the whole category to "beauty makeup" this single breed;

And for Ali, Tencent, Baidu such enterprises, will focus on the local life services, launched a singing, watching movies and some other listed big strength preferential activities. Can see, and before the taxi software burning Money war path, like Ali, Tencent and other enterprises to launch such activities to promote its mobile payment popularization.

Traditional promotions weakened

On the eve of the 38 women's Day, Jingdong announced the launch of a promotional campaign called "Butterfly Festival". It is understood that the promotion mainly to the United States to protect the main products, the goal is to lock the female users naturally.

Jing Dong Senior vice president Xu said that with the rapid expansion of the Beijing-East commodity category, the proportion of female users also showed a significant upward trend. Through the improvement of the experience of catering to the female user, it is also very likely to form a repeat purchase, and drive apparel, mother and child, food and other life categories of sales, for the Beijing-east performance and profit promotion to contribute.

And the only product will be married after the Lok Bee Network, also early in February, the name of the "Peach Blossom Festival" 0 profit promotion activities. It is understood that from February 27 onwards to March 31, users in the Lok Bee net to buy goods can enjoy the whole full of cosmetics 200 yuan minus 200 yuan and on top of the discount. At the same time, Le Bee Network Group Purchase channel also started 19 percent, full 199 yuan to 200 yuan of promotional activities.

In addition, Suning Tesco also launched a "beauty makeup 3 years", full 50 back to 50, full 100 back to 100 promotional activities. Activity time from March 3 to March 9, where suning mother and child, beauty shopping users can enjoy the second preferential activities. 、

Although several electric business platform for Samba promotional promotions have already done enough preparation, and outdoor delivery strength, as always, to the force. However, from the user's feedback, this kind of more traditional promotional methods, users will not "take a complete", and the fierce looting in previous years compared to the natural response is also flat.

Mobile payments into the main battlefield

Compared to Jingdong, Le Bee, Suning, Ali, Tencent, Baidu this is the same. As early as the end of February, Alibaba has released a message, said on the March 8 day, the mobile phone Taobao will launch a large number of subsidies to support Beijing, Shanghai, Shenzhen and other 8 cities offline users 3.8 yuan to see the film, K song, 38 percent enjoy the online food promotional activities.

Back to Tencent's easy to use micro-letter traffic to marketing. It is understood that the newsletter will be through the micro-letter on "My bank card" on the "Selected goods" in this column, 1 yuan to buy sesame oil promotions. On the evening of 5th, Tencent's micro-credit payment interface is fully open to the service number. Industry insiders believe that micro-letter payment full access to business means the formation of Tencent's electrical business system.

And in January by Baidu incorporated glutinous Rice Network also officially renamed as Baidu Glutinous Rice on 6th, launched the "37 Girls Festival" activities, and to film, KTV3.7 Yuan group purchase and restaurant hotel 37 percent will target Ali "38 mobile Taobao Life Festival" activities.

Analysts point out that, like a taxi subsidy, through near-free movies, karaoke, the Giants are hoping to use this marketing, for mobile end users, it is noteworthy that this is bat three in the O2O field of the first direct encounter.

Unlike the previous 38 knots, which are only the fights of the United States and the Le Bees, this year, 38 has become a battleground for bat in the O2O and mobile payment arena. Finish)