Sell three years to compensate for three years Sony Bull face PS3 to meet the meager profit

More Play Network (compiler/gmi) Sony Global Studios President Yoshida Kepen recently confirmed that the company can finally from each of the PS3 mainframe to obtain a small profit, which means that Sony's 3-year "loss of selling PS3" The history of the official end. "This is the first time we have been able to control PS3 's stand-alone costs, and although host sales can't make much profit, at least we don't have to bleed," says Tian Xiuping. "This is a belated" great news "for companies and consumers since Sony launched its expensive PS3 in 2006.　　PS3 just went public when the cost of manufacturing up to 840 U.S. dollars per Taiwan, but the market price is 600 U.S. dollars-each sales will be net loss of 240 dollars. Over the next three years, Sony has been taking various measures to finally reduce the cost of PS3 to about 70% per cent-but at the expense of PS2 compatibility, PS3 memory card slots, slim fuselage and chip cost control.　　In addition, PS3 Blu-ray optical drive should not only be able to watch Blu-ray format high-definition video, but also to the normal reading of all retail games. Analyst Andrew Rassweiler said, "Sony each new host is such a sales concept, first lower than the cost price listed, and then seek to reduce manufacturing costs through design and installed capacity, so they need to reach the balance point of income and expenditure as soon as possible."　　According to his estimate, the cost of PS3 is now $336.7 per set, and Sony's net loss has been controlled below $40 trillion. XB360, by contrast, has a lower manufacturing cost of $323 per unit in November 2006, and Microsoft may have been able to profit from the mainframe since the launch of PS3. Nintendo's Wii is making money all the while, with Rock Iwata saying, "We never do a losing business."　　"Ji Tian Xiuping said now PS3 sales have entered a crossroads, especially Microsoft has just announced that the 250GB ultra-thin version of the XB360 will only be priced at 299 U.S. dollars, and 250GB PS3 price of the ultra-thin version still up to 399 U.S. dollars." But at the moment Sony's plan is to replenish its production capacity and wait for a super masterpiece such as "Ares 3" and "Final Fantasy 13" to come again, "so at the moment we are trying to keep up with our production schedule." "said Jill Tian Xiuping. (Edit/Ming)