SEO Analysis Competitor's website

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Teach you how to analyze a competitor's website for SEO. The correct analysis competitor, in the whole search engine optimization work, is the more important link, analyzes the competitor's weak link as well as the opponent's advantage to make the corresponding SEM strategy is most easy to ignore by the SEM project implementation person, Good SEM practitioners will be able to implement the project in accordance with customer needs, market positioning, product marketing positioning, brand promotion aspects of various aspects of research and analysis, and then according to the effect of each stage to adjust the strategy for the SEO competitor site, to reach the enemy, conquer effect.

Here are 18 key points to analyze your competitor:

1. Construction Station Time

The sooner the station is built, the higher the weight the search engine gets.

2.PageRank

Pagerank: PR Value, Web page level technology. It is part of the Google ranking algorithm (ranking formula) that identifies the level/importance of the page. Levels ranging from 0 to 10, and 10 to full marks. The higher the PR value, the more popular The Web page is (the more important). For example: a PR value of 1 site indicates that the site is not very popular, and the PR value of 7 to 10 indicates that the site is very popular (or extremely important).

3. Number of chain

Outside chain: The chain refers to the links from other websites to their own websites. Importing links is a very important process for Web site optimization. We should have a experience, found that the ranking of high sites tend to be very high in the chain, Google search some you think useful keywords, and then open the site, see? is not ranked high number of sites outside the chain is very high.

4. External chain Quality

The quality of the import link directly determines the weight of our site in the search engine. So the number of chain, but more to quality, because the quality of the outside chain directly determines our site in the search engine weight. So sometimes you see the chain less than the number of sites outside the chain more than the site is better, that is the truth.

5. Included

The first thing is to query the competitor's website is the search engine rape, in the search engine input site: The opponent's domain name, to see whether the home is still, or whether included is empty. Included more description of the content of the site Google more attention, if the page is not included, that the rankings are basically no, included is the premise of ranking, included more, keyword or long tail keyword ranking before the opportunity will be big.

6. Website content

Copy the content of an opponent's website, input to search engines, see is not collected, if a lot of repetition, that is collected, then we have to surpass the opponent is not very difficult, if the opponent's content is all original, then the difficulty will be greater.

7. Update frequency

Look at the latest page of the opponent site update cycle, if every day updates, the difficulty will increase. Or in Google to see the page included in the time, if it is the last few days, the difficulty will be greater.

8. Key words

Look at the main ranking of the opponent site keyword is what, and then see how difficult these words are, they line in front of the word is because of what row up, is the reasonable keyword distribution? anchor text or participle? In general, if the anchor text or word is more easily beyond the words.

9. Internal chain structure

The inner chain of a website plays a great role in the whole station optimization, within the chain so that the page and the pages connected to improve the weight of the page, so that the ranking of the page also rely on the front, bringing long tail flow, and the rational distribution of the chain can also allow search engines to better retrieve your site, so that more pages included, Inside the chain is a website seo good or bad a strong performance.

10.Meta Label

Mainly look at the home page title,description and keywords, if his website title is simply a company name, then congratulations to you, you succeed half! The minimum title and description should be organized at least to make sense, by the way of merging one or two key keywords into the best!

11.google ranking

A good site, in Google's performance must be very good, Google ranked is the comprehensive strength, analysis of the time may wish to look at the site's keyword ranking performance and included.

12. User Experience

What is the user experience, to put it simply, is to let most people who visit your site find what they want in the shortest amount of time and accept it. Probably can be divided into four points: 1. Brand (branding) 2. Ease of Use (usability) 3. Functional (functionality) 4. Content. Usually the most direct way is to simply see whether the competitor site has product search, site search, online customer service, message system, related certification. The network makes all things commercialized, to win the customer the key is not the product, but the user experience, and user experience from the user to enter the site, the layout is good, to give visitors a sense of trust, so that customers think this is not a liar site, bought something is guaranteed, especially foreign trade stations, these are basic SEO user experience requirements.

13. Domain Name Weight

COM's domain name is higher than the CN, the basic weight of the following gov>edu>org=com>net>cn>info suggested that you use COM as the site domain name.

Domain name registration time longer weight higher, domain name when not hiding information, so that the search engine trust will be higher, the domain name best with keywords, so conducive to ranking.

14. Links

Look at the opponents exchange links of the site is mainly those, is not the relevance of the site, is not high PR, snapshot of the new site, there are no bad sites. If the links are similar sites, then the difficulty will be very large, in turn, the difficulty is very small.

15. Website Traffic

See the Alexa rankings of rival sites, Alexa for domestic users may not use much, but foreigners use much, do foreign trade, so this indicator do not ignore, the flow of large stations to explain the user experience, to surpass the difficulty of the opponent will increase.

16. Website Speed

Google has been the speed of the site as a factor in the ranking, in fact, more critical is the user experience, in general, a site more than 5 seconds are not open to wait, if the opponent's website speed is very slow, then doomed he will not have a good ranking and flow.

17. Website architecture

Code, table or div? General Div is more friendly to search engines.

18. Server Place

A. Do foreign trade we all know that our target customer base is foreigners, so the server in the target customer country is the best, the customer browse access speed is the fastest.

B. If the website is in English, if the server in China, from the SEO point of view is not good, because the server hosting IP must be the language of the website of the native country IP best.

C. From the point of view of the SEO, the server is better than the virtual host, the general one server can be divided into dozens of or even hundreds of virtual hosts, as long as a virtual host users of the site by the search engine punishment, other in this IP site will be compromised, so the server is the best choice, if there is no server to see whether the IP site is k. Now leased virtual host also have to use independent IP, the test effect is very good, the equivalent of independent server effect.