SEO Analysis of China Mechanical Network

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Today in Hangzhou Talent Network to search for SEO job site in China Mechanical Network recruitment Part-time, simply open the website Research (SEO analysis).

After the website diagnosis, the initial impression is as follows:

Domain name short, easy to remember.

Web server speed stable, fast.

Website name: China Machinery Network website slogan: China's largest machinery industry website to meet the site positioning, simple and clear.

The overall tone of the site is grey, giving people a feeling of antique, just like the old Shanghai in the Republic of China. (Hehe, joking)

The website layout is disorderly, do not see the primary and secondary.

Because the domain name is special (jx.cn can register two domain name such as: ecjtu.jx.cn), the following situation appears, hope can make full use of.

Site weight high pr=6, included normal, large flow. Figure:

Site SE friendliness analysis

The site link is not static.

The website structure is disorganized, like a maze.

Home Label Keywords appeared three, no description of the label appeared, a lot of accumulation of keywords, there are key words intentionally piled up suspicion of cheating. There is no label inside the page, the inside page common one label, not conducive to SE index. The label is incorrectly written and does not conform to the W3 standard.

The site has no clear target keywords, no long tail keyword appears.

Website Business Analysis:

Website Type: Industry website

Profit Model: Advertising + membership.

Target customer base: factory, processing industry and other mechanical equipment needs.

Website usage process: Poor is not explained.

SEO suggestions: Do a good job in the station optimization.

1, recommended website revision, using div layout, tree-like structure.

Revised reference Alibaba (Daquan, sedate, primary and secondary, etc.) using SE Index and customer experience are too many factors, no longer enumerated. )

2, the Basic code SEO

Pay attention to title, meta tag Writing, do a good job inside the site anchor, picture plus alt description, ads using JS and iframe and other SE unrecognized code Filter No relevant information, set up site map.

3, investigate the customer's search habits and establish target keywords and long tail keyword library. Create special pages for hot products.

Key words are assigned as follows: Home does not assign keywords, channel page allocation target keywords, product column page allocation fixed keywords, product topic page Distribution HOT keyword, product introduction and Company introduction page distribution Long tail keyword.

4, training the basic SEO knowledge of the website, for the user's search needs and writing articles, the appropriate release of soft text.

5. Post-Maintenance

Log analysis: such as access source, browser, client screen size, entry, bounce rate, PV and so on.

Hot data mining: Through the site log analysis and some external tools and SEO to focus on the ability to grasp the hot data mining.

6, hot hype, editors and SEO workers together to complete

Grasp the industry hot spots, forecast potential hot spots, their own to create hot spots so that the opportunity to hype.

Chinese machinery outside the optimization of the two-level domain name Advantage has been basically in place, the appropriate increase in links with the above Site Optimization Trust will become the leader in the machinery industry. More analysis cases: http://www.24seo.com.cn