Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
recently in learning SEO, specially made a golden bottle plum Chinese Network for practice. Below is my notes, notes messy, but should be the current SEO knowledge of the Super condensed version, to share with you. I believe that as long as you follow this note while learning to do, the flow is in front of ^-^
SEO: Is the search engine optimization, the use of ranking rules to improve the site or Web page in search results in the rankings. The following is my study notes, mainly in the "Search Engine optimization seo knowledge Complete Manual" a book for the main collation, plus some of their own accumulation, add a yellow background of the part is I feel SEO must do, please pay attention to the focus ^-^
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1. As far as possible with independent IP and space reasons: with IP under other sites punished, may have an impact on your station. If your station and a lot of junk, pornography station with a server, search engine will like it?
2. When doing different content sites, avoid using level two domain names and free domain names. Reason: When the primary domain name or other level two domain name is punished, will implicate your station. And the search engine will stipulate the number of
under each domain name
3. Use a compound keyword as a domain name and should be separated by a dash. such as: Www.made-in-china.com
reason: If use www.madeinchina.com search engine will think Madeinchina is a word, not phrase.
4. In the same case, the suffix representing the non-commercial Web site. org and. NET have a higher ranking advantage than. com, and for Chinese sites, the Chinese domain of. CN and. Com.cn has some advantages over no regional. com.
5. The site's core keywords are their business scope, such as product/service name, industry positioning, as well as business name or brand name.
6. Consider the key word from the customer's point of view
7. Expand the keyword into a series of phrases and phrases. For example: Friends-dating-friends-friends QQ Friends-Dating forum and so on.
8. Do not use hot keywords or define too broad keywords, for example should avoid directly using "friends" as the core keywords. My dinner on the net chose "Dinner Friends" as the core keywords.
9. Use geographical position + keywords: for example, "Shanghai Friends" "Shanghai Dinner Friends" and so on.
10. View keywords used by similar sites or opponents.
11. Never use keywords that are not relevant to your site.
12. Number of keywords: more than 3 on a page is better. With a variety of products and services in the case of each product for a single page optimization, rather than listed on a homepage.
13. Single-page keywords below 2%, not more than 7%.
14. Choose keyword must refer to Baidu, for example: http://d.baidu.com/rs.php?q= friends
15. Keywords are everywhere, there is weight and light, do not put all the keywords and density of all pages are almost the same control.
TITLE, description, keywords must have keywords, short, clear, not too much or deliberate repetition, and read fluent. Description not too long, the emphasis is added in the title and keywords not fully stated in the description.
17. Keywords Key distribution location includes: The top of the page, the left, the title, the first 200 words within the body.
18. In Navigation, sitemap, anchor text in the conscious use of keywords, such as: "Home" can be changed to "Dinner Home"
19. Title with <H1> or <B>, such as:<h1> dinner on the net public test </h1>
20. Picture alt Add Keywords: for example: <img src= "/upimg/allimg/061216/1205500.gif" alt= "Dinner to eat Network logo" >
21. Site Directory structure short, file name specification. The URL is not too long. For example, the theme is "Golden Bottle plum Illustrations" page address:
http://jinpingmei.qkcf.com/html/.../2006/1130/183.html can be changed to: http://jinpingmei.qkcf.com/chatu/jinpingmei.html
22. Large Web directory as far as possible control within 4 floors, get a "Related Topics" section, plus the links to the deep pages.
23. Use keywords in the table of contents and file names, use the phrase "-" to separate the phrases, and do not use "_" to split the words. Pinyin is available in Chinese.
24. All stations use static, all *. HTM or *. HTML.
25. The dynamic site URL does not appear as much as possible:? & $.
26. Home main column in the first screen, with text links.
27. On the homepage to get a "key recommendation" column, the secondary directory of important content links here.
28. Use site map. No more than 100 links per page, more than can be paged.
29. Don't use frames, use inline frames.
30. Try to shrink the size, but keep it clear.
31. Add a description above or below the big picture, such as "golden Vase Plum original artwork".
32. Add a link around the picture that contains keywords, such as "more Gold bottle plum illustrations"
33. Page design not to the main flash, especially home, especially the commercial website home!
34. Page size control within 50K. Too long to open the spider will think your station off, hehe.
35. Separate CSS and use a standalone CSS file.
36. The JS independently, using the independent JS file. For example: <script language=javascript src=qkcf.js></script>
37. JS code is less, you can put at the bottom of the page, the top of the page to keep the HTML code.
38. To the search engine directory for submission, Yahoo! Directory, Baidu directory and so on. Google links from the Yahoo directory as an important score for the site rankings.
39. Hundreds of garbage stations over the link, not as good as a high quality station or content complementary station links.
40. Do not use automatic landing software! Be k regret all too late. Google will permanently delete sites that use a link-mass program. Baidu will let you buy the bidding rankings.
41. Link Quality Analysis: • Links from the following sites can be called High-quality Links: • Search engine directory links and links to directory Sites • Related to your topic or complementary sites · PR value is not less than 4 of the site • Traffic, high visibility, frequent updates of important sites (such as search engine news source) • Have very few export links to the site * with your keywords in the search results ranked the top three pages of the site • High content quality of the site.
42. Do not link links to sites that are not related to content. If the export link site content is associated with your site theme, it is also beneficial to search engine friendly.
43. No more than 15 single page export links. Home control within 10.
44. The site can also be established by a number of content related to the two-level domain name child station, linked to each other chain back to the main station, forming a group of children surrounded the main station, to improve the ranking is quite favorable.
45. Whether you are exporting a link, importing a link, or an internal link, it is best to include keywords in the link text.
46. A station of the import link text exactly the same, may be misunderstood by the search engine, caused by neglect or punishment. For example: "Golden Bottle mei Chinese net" "Jin Ping Mei Interpretation" "Golden Bottle Plum Original Appreciation", can be used as external link text content.
47. For the Chinese site, with 3-level PR is the basis, 4-level PR to achieve the standard, 5-level PR is good, and 6, 7-level PR even quite excellent site.
48. Google's default PDF file is naturally PR 3, therefore, for the site more valuable content, the proposed PDF format. For example: If your station and SEO related, you can take this note can be made into PDF ^-^
The PR value should be the result of search engine marketing, including SEO, and should not be pursued as the goal. In the process of SEO, can not forget the construction of content, can not forget the quality of the chain, but forget the PR can not be a big deal.
50. Sand Table effect: is a monitoring, familiar process to the new station. If your site soon after the release of the core keywords in the Google rankings by the high low instability phenomenon, most of the Google has been invited into the sandbox.
