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"Outside the chain for the emperor, the content of the king," a word, circulated in the SEO industry has been very remote. This is a lot of people to resolve, some people recognize, some people do not recognize. In any case, the chain for the emperor does have it a certain truth, see Baidu Search Engine Optimization Guide SEO guide is to use its contacts to the site for the outside chain contribution, resulting in the site SEO this keyword in a short period of rapid soaring, after the SEO session eldest brother SEO forum. This example does give a certain degree of "outside the chain for the Emperor" Affirmation, however, we all know that a Web site traffic mostly depends on the long tail keyword, so the content for the author's influence more far-reaching. The author summarizes the following 3 points of view of the long tail keywords:
First, the core keyword bidding, long tail to find the way
In the case of more and more competitive advertising, it means that the popular keywords will be competitive advertising occupy the leading position. According to a data statistics network advertising revenue: Baidu: Over 14 billion yuan, Taobao: reached 8.79 billion yuan; Google: Revenue 3.65 billion. It is not difficult to imagine the fierce competition in our core keywords. So choose to implement the long tail keyword not only avoid the strong competition, at the same time the keyword spread more widely.
Two, long tail keyword constructs the website bridge
We all know that we should do a good job in the site's internal chain construction, to promote better connectivity, improve the user experience. But the long tail keyword has the good effect which promotes the inside chain construction, this we may refer to the encyclopedia entry, after all we are for Baidu SEO optimization, encyclopedia is like Baidu Release to guide us to correctly carry on the inside chain construction reference. For example, the following figure:
Long tail keyword This effect, it is very good to the article page to link up with the article page, to form a unified whole.
Third, the richer the content, the more wide the long tail keyword spread
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Long tail is not all set by ourselves, and some are generated automatically from the content of the article. This is indeed the content of the king has a certain degree of persuasion. At least, a good flow of the site, there must be its rich content. When the weight of the site is improved, a large number of long tail has been ranked, the flow of the site naturally. SEO is different from other, to the core keyword specificity is not a good thing. The author thinks the website wants to have the flow in the search engine, still must carry out the long tail keyword theory thoroughly. Article by Goodman Http://www.laoxiejia.com Original, reproduced please retain the source, thank you!