SEO Market Business Opportunities where

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In "where the business opportunities are: the long tail market of total volume expansion," I conclude that the opportunities for rapid growth in such markets may be concentrated in the four liti:
Long Tail (L): Not to be a long tail, but to provide resources or tools for dispersed individuals to obtain long tail gains
Integration (I): Integrating the forces of dispersed individuals to form joint forces
High-end (T): High-end user profit, large amount, high threshold, small dispersion
Increment (I): Rapid capture of incremental customer base with asymmetric information by expanding customer interface and improving conversion rate

Below we use the above thinking to the SEO market analysis.

A． SEO is the "total capacity of the long tail market"

1. Rapid expansion of total capacity

With the deepening development of the Internet, enterprise net more and more, more and more deep, SEO must be more attention, there will be more and more enterprises need to SEO. I think the people in this line, everyone can see "very big market."

2. The market is highly dispersed

SEO common sense and basic skills are not complex, easy to get started and proficient. On the one hand, it is easy for people to produce a simplistic understanding of the SEO needs of enterprises, the SEO simplification, the trend of the result is very serious, small and medium-sized enterprises and low budget; On the other hand, a large number of individuals and enterprises to try DIY, has not generally formed the search for commercial services consensus and The competition is disorderly, the inferior currency expels the good coin. Therefore, the professional SEO companies exist to eat not enough to eat the possibility of a lot of others to seek a sideline, or SEO as a sideline.

To sum up, the SEO market is a typical "total volume expansion of the long tail of the market." In such a market, as a dispersed individual, the micro-space has not been with the growth of the total market, the majority of people can still achieve development, but is always inferior to the expectations brought about by the macro.

Two． The long tail link of SEO market

Ho Tian that if you want to keep pace with the total market, it is much easier to provide resources or tools to disperse individuals to get long tail gains than as dispersed individuals.
SEO Market Service industry chain has not formed, the service resources are incomplete, the supporting tools are imperfect, there are a large number of DIY (this is the consumer subject) and professional seoer (including the Web Development Business SEO) long tail revenue opportunities.
The following are some of the potential requirements:

1. Keyword Services

Focus on customer demand discovery of keyword mining services, SEO and competitive advertising to jump the development of an important prerequisite. The engine cannot provide too much service in this field because of its own interests.
In the "Sell information to SEO: keyword data information services who will do?" We have a rough discussion of potential participants who provide such services. It is worth supplementing that free statistical vendors (such as 51.LA,CNZZ), although they have data resources, are biased against individual sites and have little value for many areas of the enterprise market, such as business-to-business. But on many occasions there is value.
Perhaps there will be other keyword data resources, or attempts to acquire such resources.

2. Link Resources

Non-professional SEO always feel the difficulty of getting links, there is clearly a service demand. Even professional SEO, according to Ho Tian understand that the ability to access linked resources are also very different. Listen to friends Introduction, Taiwan SEO more purchase links, and the mainland more use of exchange links and spam means.

3. SEO Soft text

Soft Wen is one of the best sources of traffic, General PR manuscript is not from the SEO perspective to do, from the SEO perspective to organize soft wen, the objectives and practices are different, they not only directly bring flow and brand impression, but also affect the engine.
If the SEO software as a product to operate, it must be "production" ideas, each theme production of hundreds, thousands of soft text. In this process, someone collects the material, some people specify the angle, some people give a lot of part-time staff according to certain rules to write.
The production of soft Wen according to the planned channel, planning good speed, rhythmic flow into the network (such as Guthrie station, such as the engine as original included, and then a large number of paste). The use of these soft, the customer's website continued to update the high degree of relevance of the original content; The domain name is included in the rich anchor text, in the relevant high Web site repeatedly reproduced, SEO advantages will soon be established. And, through the information of the engine results to flank, have the effect of the engine PR (refer to "from the competitive point of view SEO").

4. Low-level services

Whether you want to squeeze in front of the search results or are already in front of the search results, stable and continuous updates are necessary. However, this is a very tiring low-level labor, especially if you have a large number of sites. Labor services that provide manual or Automatic updates by subject-matching rules are market-required.
Many people believe that search engine algorithms are likely to gradually incorporate social factors such as user ratings, tagging, collections, questions and answers in some websites into the impact factors of the search results. Naturally there are many people trying to influence the engine from this aspect, and this process can also have labor services.
Low-level labor individual to do is high cost, bulk process or technical work is low-cost.

5. SEO Tools

1 Internal management tools

Internal resource management, execution management, coordination management, result monitoring, customer management

After the data is accumulated, there is the possibility of optimization

2 Customer Collaboration tools

Introducing self management and assistance from customers

3 Batch Automation Tools

Monitoring automation, update automation, external chain automation and other business batch processing tools

4 Data analysis Tools

Flow analysis software or services. It is worth emphasizing that the database mining in the SEO potential space is very large.

5 Foundation Station Tools

Close integration of SEO ideas and skills of the CMS software, online Mall software

Three． The integration link of SEO market

Integration has many forms and angles. Here is an example that may not be appropriate.
In the "SEO market to be redefined-read Robin's little thoughts" we have talked about: "Customers want to be cheap, targeted effective traffic, SEO rankings is only a manifestation of this goal, then why can't we take what the customer really want, as the object of the transaction? Perhaps, the object of the transaction can be transformed into a group of specified keywords based on Third-party software statistics to generate the engine traffic. Will be a one-time digging money, into the continuous slender water selling money. As long as prices are lower than regular pay flows (such as bidding rankings), this kind of business may be a good deal.
SEO person monomer to do such business, in contact with customers and negotiations are difficult, at least inefficient. May be an "engine flow aggregation" platform, Seoer has put a certain keyword has done a certain ranking, it can be keywords, traffic supply and price on the platform registration, customers need this keyword search to take the flow, can be purchased from this platform, Platform through special technology to transport the subject flow to the relevant enterprises. This will be decentralized SEO power to focus on, enough in the potential customer base to form brand power and larger contact surface. This is somewhat similar to the common Traffic Federation, but only through new technical means to more efficiently integrate the subject traffic from the engine.
This example belongs to the grey Cap category, and it may not be applicable in reality, but as a brain collision, we need not delve into it.

From an angle, integration can also be understood as parasitic, understanding parasitic more easily trigger business association. We are in the interactive information Structure (III): Out of the conventional mode of information presentation, the parasitic service provider is characterized by "relying on other basic service providers, through integration, replenishment, deformation and other ways to provide additional value", they are in the industrial food chain of the middle and upstream. In the SEO industry, can you choose not to be a mayfly creature and try to run upstream of the food chain?
It is worth noting that the upstream quantity of the food chain is always much lower than downstream. Integration or parasitic need strong ability, not anyone can do.

Four． The high-end link of SEO market

With the market start, will emerge a good brand, operating standards of high-end SEM enterprises, for the large enterprise services, large enterprises are willing to accept high-quality services.
High-end, the volume of business should not be a problem, the business channel is not a problem (for example, with advertising companies), the problem is high-end professionals, professional processes and high-end brand building.
Because of the original SEO market talent structure, resource structure is relatively weak, high-end market exists brand vacuum, which is a certain strength of the new business and a good entry point. Although there are already a number of followers and entrants, there is still time to split the market and there are plenty of opportunities.

Five． The incremental link of SEO market

The so-called increment, is the original has not been excavated market. Incremental market is characterized by asymmetric customer information, weak competition, who first to spend energy contact and education, who is most likely to obtain customers, if you do have the ability to retain customers, share expansion and brand accumulation will be able to gain the opportunity.

At present, the enterprise generally lack of understanding of the value of SEO, or although understand its value but not to its professional awareness, so there is still a large number of commercial service demand has not been stimulated or only shallow development, through the customer education and case induction, the demand may be in batches, longitudinal excitation out.

This link, there are many angles, for example, with the middle and high-end training institutions, for enterprise Senior and marketing management, combined with other training courses into the SEO universal education, through the change of understanding to create demand, and the formation of brand first; Actively participate in customer industry activities and use of industry media, the formation of specific industries within the network marketing trend and industry Network marketing experts brand ... Wait a minute

Six． Summary

Above we have a rough analysis of the SEO market exists in the long Tail (L), Integration (i), high-end (T), increment (i) four of opportunities.
For business reasons, some analysis is inconvenient to share openly, but we have seen a lot of opportunities in the SEO market from the simple analysis above, some of which are sufficient to support a number of fast growing professional brand companies.

Here, we only from the angle of SEO analysis of professional SEM company's survival of the soil, did not analyze the advertising of the broader market, in fact, the market is more space.