SEO Novice must see the impact of the site ranking factor

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If you know the search engine ranking algorithm, we are very clear about the impact of the site in the search engine ranking factors. However, unfortunately, the search engine ranking algorithm is not disclosed. We don't need to know the exact algorithm, because search engines often update their ranking algorithms. And we just need to know that there's no big problem if we don't get the basics.

The factors that affect the search engine can be divided into the internal factors of the site and the external factors.

The factors inside the Web site can be divided into visible elements on the Web page and invisible elements.

Elements visible on a Web page

1, the title of the page

The title tag for each page is a very important HTML tag, which is very high in the search engine rankings. Therefore, the optimization of the title of the page is one of the most important SEO factors, he not only affect the search engine rankings, but also to increase user clicks on the Web page.

2, the header in the Web page

The header of the Web page is the six tabs from H1 to H6 in the HTML tag. Among them, the weight of H1 is the highest, the weight is decreasing, so the most important keywords in the Web page are placed inside the H1, which will directly affect the ranking of the Web page in the search engine.

3, the content of the Web page

It is understandable that the content of a Web page is so important to this page. Not only the user attaches great importance to the content of the Web page, our search engine is also so. Because the search engine is to serve the user, the search engine is more concerned about the user experience.

4, Outbound Links

Links to Web sites will be valued by links to search engines. The links on the Internet are useful to your site, as are the search engines. So if the link to your page is linked to something that is irrelevant or junk, it's possible your site will be compromised in search engine rankings.

5, the URL of the page and keywords in the domain name

The URL of the page and the domain name if there are keywords, on your site in the search engine rankings more or less will have a positive impact.

6. Internal link structure

A good internal link to the structure of the site is well favored by search engines. The internal links in the site spend a bit of time on the site in the search engine rankings is very worthwhile.

Elements on pages that are not visible

1. Meta description

Meta description is important, but now the search engine is not very high on the meta description, but may be a bit more search engine rankings impact, but please note that this is not an impact on the site in the search engine rankings key factors.

2. Meta Keywords

There are a lot of people think this is no longer important, but we'd better be on each page has the key words related to this page, not too much, this will make the search engine think you are cheating.

3, Alt and Title properties

These two factors are not important factors that affect the site's ranking in search engines because they are largely invisible. However, it is also thought that adding these attributes to a linked picture is highly valuable.

Time based factors

1, site and the age of the page

If the other two sites are the same, the long Web site will be ranked in front of the search results. There are also objections that, over time, often updated pages, ranking better.

2. Age of Website link

Other people's websites have links to your site, and over time your site will get a high value.

3, Domain name registration time

Domain name registration time is long, the search engine generally will not think he is a spam site. Therefore, it is recommended that your site domain name registration time a little longer.

Here is the collation of these, in fact, the impact of the site on the search engine rankings there are many factors. However, although there are so many factors affecting our site in the search engine rankings, we do not flinch. As long as we do not cheat, concentrate on the content of the site, which are very well, the rankings will be very good. Love Program Network collation, reprint please keep this link http://www.aichengxu.com force to create it share, welcome to reprint.