SEO optimization: Beware of links in the exchange of those encountered in the means

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The higher the quality of the reverse link, the more helpful the site in the search engine rankings, Friendship Link Exchange is one of the main ways of high quality outside the chain. But high quality outside the chain is not easy to find, although most of the webmaster is still relatively the first to exchange in good faith, but sometimes often encounter some deceptive behavior, some love to play the means of the webmaster to deceive friendship links for the purpose, for their own value but do not give each other value, this article on these means to do a revealing exposition:

One: Delete links after swapping

The most common kind of deception, exchange links after you check, the other side quietly put your site to revoke the link, so you give him the link into a one-way link instead of the Exchange chain, and then more conducive to the other side of their own optimization. Such means are often the most easily found one, often pay attention to their own friendship links, if the other side do you have to undo the link does not need to find his theory or anything. These words for him already used to, directly to remove the link, and never have to believe this webmaster on it.

Second: Reduce the Exchange page weight

The so-called reduction of the exchange of friendship page weight, that is, with the other side of the page to exchange links, so that is not to disperse the other side of the home weight. And the weight of the inner page is nothing but very low, the homepage of each page will point to the highest weight of course. Reduce the internal page weight, some people will be in the site map with you to exchange links. Although also will be included in the search engine, but the whole station so a few links to the page, you can still get weight? The normal friendship link exchange must want each other the link page is the whole station organic constituent part, for example says: The Exchange page is a channel, inside also has many classification, And this page should be like other channels on all pages have a navigation link, so that friendship links can get the weight. Otherwise, even if the other party said the hype, adhere to a principle "do not change." An exchange that has no real meaning not only distracts itself from its weight, but does not get any substantial rewards.

Third: Link page can not be included

Some seemingly ordinary web pages, links are also good, the weight will be relatively high. But the other side uses robots.txt to limit the index. Although the exchange of links, but the page can not be indexed by search engines, such a meaning, pure deceptive nature of the unilateral link. It is still important to see if the page is included when exchanging links.

Four: links are not transitive

Fraudulent links often see a trick, the friendship link plus nofollow attribute or script it to turn, so that friendship links lose the actual meaning, such links do not have any weight transfer. Yesterday in DZ saw a deceptive click, itself shows the link to the A5 Ad League, its real link to the turn, when the mouse is placed on the link, in IE browser display is other links, is not naked deception it? Webmaster generally pay little attention to these things!

Five: the Genuine bait

In you and other webmaster exchange links, the other side sent you a message xxxx/index.php to see links, when you point to open later found there is a friendship link. However, has long been a deception, when you do "URL" check when they found that the front page is not index.php, perhaps index.html. and HTML type file is indexed in search engine is higher than PHP file, webmaster do not be home to deceive.

Six: The so-called three-direction link

When you reach a consensus to connect, the other side will be to you: "My site has given you a good friendship, you put the link to do me another site, so that the three-party link effect will be better." "We don't care whether the link is good or bad, but at least you have to know that the quality of the station you are trying to link to is good and bad." It is possible that the other side of the chain of the site itself is a dedicated to do a link to the garbage directory is also said not good, completely no weight. In addition to this exchange easy to give speculative people to bring convenience, you may be contacted to say: you give my site xxx to do a link, I have to do your link, you can check. In fact, the other is just posing as a partner for you, let you add a link for him, in fact, even more zero pay may be rewarded.

Seven: Kidnapping PR value

PR in the end can bring much effect, everyone's opinions are also different. But there is always better than no, high is always better than low. Therefore, a lot of webmaster exchange links required PR for how high, but beware of a point is "false PR" what is false PR? Some of the site's PR is probably hijacked, not its true PR value. Advised webmaster to do a full analysis of the exchange of links with them.

This article by the binary network original, copyright Information Electric Circle (http://www.07695.com). The above content are some speculative webmaster customary links despicable means, exchange a high quality of the authenticity of the links, the need to seriously judge, do not rush to opportunistic people instead of taking advantage of cheap.