SEO optimization of the long tail keyword will maximize the effect

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Today, a friend of the group asked Shanhan, why his site ranking is very close to the front but not how much traffic, I looked at the bottom, found that the key words Baidu index is low, itself this word search volume is not high, and there are 10 before the promotion, certainly not much traffic. I gave him a suggestion, digging a lot of long tail keywords, the whole station for the long tail of the department, do a long tail keyword optimization, will maximize the effect of SEO.

Let's take a look at the long tail keyword first.

Long tail keyword usually refers to the site is not targeted keywords, but also can bring the search flow of keywords, long tail keywords generally longer, is often 2-3 words, or even phrases, exist in the content page, in addition to the content page title, also exists in the content. Long tail keyword to bring customers, conversion to the site product customer's probability is much higher than the target keyword.

So we also often say, a successful SEO case, not simply look at a target keyword ranking, but the whole station's long tail optimization. There are a large number of long tail keywords of large and medium-sized Web sites, its total flow is very large. Long tail keyword Basic attributes are: can be extensible, targeted strong, wide range.

So how do we dig up a lot of long tail keywords?

For the optimization of the whole station, the analysis and selection of the long tail keyword is an important work, it is necessary to consider his search intention to carry on the long tail word in the customer's angle. Here are a few ways to share:

1, the target keyword to expand

That means spreading around a target keyword, add some modifier words, such as the phrase generated, such as the keyword is "long tail keyword", then we can expand into "What is the long tail keyword", "long tail keyword How to do" and so on, this will be more familiar to the industry, in order to expand more words.

2, the use of Baidu related search

In general, we search for a target keyword, Baidu's bottom related search will appear some related keywords, these are the long tail we are looking for, we can follow the words below, constantly click in, will collect more and more long tail words.

3, through the competitor to obtain

Success is often said: Copy the success of others, so that their success. Here too, we go to analyze the top competitors ' websites, watch their site's keyword settings, and expand accordingly. At the same time to observe their website more popular articles, look at the title and content, from which to obtain effective long tail keywords. I have also talked about how to analyze the competitor's website, interested friends can see.

4, using Baidu to know some questions and answers platform

All kinds of know the question and answer platform, but the long tail keyword mining treasure Oh, here is the closest user search habits keyword, the most can find the user's search intention. We can enter the site's target keyword, we can find a lot of related problems. But also can answer questions, leave a reverse link, hehe.

5, the use of flow statistics tools

General website operation after a period of time, we can through the flow statistics system to dig long tail keyword, analysis and statistics on our SEO and website operation is very helpful, so we should develop the habit of reading statistics. We can know the user is by search what keyword comes in, can see which page user stays the longest time, and so on.

6, using some keyword analysis tools

Now there are a lot of SEO tools, but also dedicated to the long tail keyword analysis software, we can use these tools to mining keywords. But although this saves a lot of trouble, but the tool is work after all, its effectiveness certainly is worse than manual, so suggest friends try to combine with these several methods to do.

Here Shanhan simple to talk about the importance of long tail keywords and key words analysis and research, later will update some specific methods of operation of the article, I hope we pay attention, thank you.

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