SEO Optimization: Site Internal link strategy

Whether now, future or distant future, over optimization is not recognized by search engines, then 2012 and after the SEO optimization site http://www.aliyun.com/zixun/aggregation/8882.html "> What are the internal link strategies?

1, the footer link is not intrinsic

Footer links can improve the user experience, especially in the more and more mobile internet surfing world, more and more need to have a good navigation, is the user can wander to the site's most valuable place, at the bottom of the site can do, and do not need to scroll to the top of the page.

At the bottom of the site embedded in the site's most important and most useful page links, and most need to note that the bottom of each page link and the main page has the same footer, category pages and column pages, the home page to be different, but contains a useful link to the user.

2, the size of the chain

The internal link of the footer can cross a complete website, for the link that can miniature scale, we need if set? The author takes an internal link structure diagram of a travel website as an example:

From the previous SEO internal link building analysis, this is a completely standard architecture, but if you analyze a particular part of the site in detail, you will find that each page becomes an anchor text that is linked to a Web page, which is usually irrelevant and does not add additional value to the user.

This internal building interconnection is very crazy, each page can be a very good link, the entire site was a strong within the chain of the network wrapped, users can jump from one page directly to another page, and the content is very relevant, the value of the page has been greatly reflected.

3. Classification Links

Classification links The biggest advantage is to avoid the problem of excessive links, the page classification, according to the type of page to the site divided into different levels, such as, page, category page, product page, Product Details page, PPC landing page, news detail page and so on.

In this way to improve your internal links, in the process of updating the algorithm is very friendly and meaningful way, the interconnection between different levels, in search engine algorithm is the best internal link architecture, allowing you to connect to these pages and automatically choose your best page.

4, ccTLD internal links

Links directly related to the page is based on the country code top-level domain name of other top-level domain names on the page, using this method, we have to the following structure and link mode.

How do we decide how to use these links in the future? You need to do your own testing and competitor research to find out where your ultimate competitiveness and strengths are and keep going.

Do your competitor's research

I found that in a lot of webmaster's consciousness, the research of competitor is only to their rank research and analysis, I suggest that when analysis competitor you can from the strategy, look for the specialized external link, the internal link and the content, perhaps you may discover that they have the superior useful content, Or maybe you'll find their internal links better.

Build dedicated UX Team

Depending on the size of the company, you can have a dedicated UX team that allows them to help you categorize your pages and levels and collaborate with them to create an entity model.

Start nofollowing link instead of delete

It is recommended to start testing nofollowing your excessive internal links, not deletions, I think this is a good test for you to create a new page layout, so that your classification can help you to effectively interconnect, you know we need more than just ranking, more need conversion rate and attention.

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