SEO planning, how do you manage

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China has an old saying, "A house does not sweep, why sweep the world", you even your own home is not good, how to "clean up" the country? In fact, for us to SEO people or specifically to manage SEO projects, is the same truth. Because we often need to deal with large quantities of document files, from your customers, from your colleagues, or even other departments, or from the nature of the document, the policy document will be divided into v1v2v3v4 many versions and so on. In the face of so many documents, if you do not learn to classify, a good class, a project, a lot of things, you will be very confusing, a document all to the top of the desktop, you can not have two screen. In fact, it is difficult to do multiple projects at the same time.

Today I would like to share with you some of my project document classification experience. From the large structure of the project divided into three levels, the largest category in fact, the suspense is not very large, according to the project. In theory, you should have as many documents as you can. then click on any standard SEO project documents, we can come to the classification, the content is mainly based on the project process and SEO some independent things to establish the document, mainly divided into 7 documents, preparation, analysis, program, keywords, content, outside the chain and summary. Then just a moment.

The first is to prepare the document. Preparation of the document is mainly to put the project before the beginning or say the project before the start of some documents, such as KPIs, customer permissions to share the account, product introduction, etc., all documents involved in this piece, all put in this document.

The second is to analyze the document. As the name implies analysis of the document mainly placed in the early stage of the project we do the analysis of the customer site, such as data analysis, traffic analysis, user experience analysis, page analysis, the whole station or competitor analysis of everything and analysis of all the documents put inside.

The third is the scenario document. The main solution is to place SEO whole station solution, of course, in the whole station solution, there will be various details of the Word document PDF document solutions, such as the whole site URL planning, column design sketches, content page template planning, overall architectural planning, etc. These files are all part of the scenario document.

The fourth is the keyword document. To tell the truth keyword is SEO or the core of the search domain, keyword positioning or keyword strategy of good and bad directly affect the overall performance of the project. Then keyword documents mainly include keyword history data, competitor keyword data, keyword research, keyword deployment/title rules, keyword Content Deployment strategy, and expanding/expanding long tail keyword list, and so on.

The fifth is the content document. To tell the truth, the content document is still complicated, and we know that for the site, content is very important, so the content of the update itself is large, and editors to write the content after the SEO consultant's audit, customer audit and so on, so one will appear a lot of intermediate version, if not good planning is more headaches, Eventually you won't find the north. So for the classification of the content document, I suggest to divide the time by schedule or content generation. And then divided into the original version of the audit draft and final draft, the customer must accept the manuscript, all put in the final manuscript, in the audit manuscript can be categorized, then the original manuscript is mainly to put the editor to write the first version of the manuscript. The idea will be very clear, of course, you can also do an Excel report to monitor the current status of these articles separately.

The sixth one is the external chain document. Outside the chain of documents I do not introduce more, mainly on the outside chain related to some of the reports, including outside the chain of resources, weekly chain, outside the chain strategy planning and so on.

The Final document is the summary document. Also mentioned earlier, the summary document is mainly to put daily, weekly, monthly, quarterly report, year-end summary, case sharing and so on all the relevant documents related to the summary. To tell you the truth, this file is the most important, because you may even have to do some monitoring and statistics every week, generate some reports, if the content is not planned and archived, your desktop will be a mess.

OK, today's SEO Project document classification is introduced here, I hope to help. Also hope that you can go to consciously try to do these things to improve their efficiency. Otherwise, once the project is up, as I have just mentioned, your desktop will be very messy very "substantial", this does not reflect your workload is rich, but it will let people think you confused thinking, do things do not plan, if the customer saw, will leave a bad impression! Article first A5, reproduced please specify the Purple teapot http ://www.zuipin.cn/chaju/zishachaju.html, respect the copyright!